1. Seek fire.

2. WE WORK WITH BRILLIANT CLIENTS
FORGING AMAZING BRANDS
AND BUSINESSES.
Seek fire.

3. Seek fire.
SEEKING FIRE?
WELCOME.
Thank you for your interest in the creative services of
Monster Design Co. We empower client growth through
the strategic execution of powerful creative, brand
focused, advertising, marketing and design initiatives.
In helping you grow or promote your business or brand, we
believe our award-winning creativity, marketing experience and
project management skills provide the ideal foundation for an
exciting, collaborative working partnership. We are fun to work
with, put the highest value on continuous dialogue throughout a
project, and always strive to ensure you are satisfied as a client.
In brief, we offer tremendous value and resources in the
following key areas:
• We help define the positioning and business goals of a business
• We clearly identify, unify, and present your brand message in
ways that are appropriate, powerful and distinct from competition
• We bring over 30 years of design and marketing experience
• We provide project management from concept to delivery
• Award-winning design that puts you ahead of the competition
Once again, thank you for this opportunity. We look forward
to hearing from you.
Sincerely,
Tom Beauchamp
CEO & Principal Creative

4. Seek fire.
OVERVIEW
The Studio
Monster Design Co. is a vibrant full-service creative studio focused on
building amazing brands. We believe great design is smart business, and
work to deliver intelligent, distinctive design solutions that ignite vivid brand
engagement and exceed market expectations. We develop award-winning
brand strategy, web design, graphic design, advertising, and marketing
communications to entrepreneur, corporate, and non-profit clients — clients
seeking a strategic partner who is equally devoted to their success. If you
seek fire for a business or brand, we’re primed. Light a match!
Our Approach
We serve clients from many industries but when we begin working together
our first priority is always the same. Defining design as communication, we
work with you to establish and focus your business goals and marketing
message, then create sharp, persuasive marketing solutions in sync with
your objectives. Our extensive experience creating identities, packaging,
publications, annual reports, brochures, direct mail, websites, restaurant
and business environments, and illustrations results in a comprehensive,
insightful approach to every project that generates a total business
solution, not just a disconnected design.
We know satisfied clients are the best way for our business to grow.
That’s why we think like a partner and act as a resource during a
project’s development, ensuring a smooth and exciting experience for
everyone involved. During the development phase, we’ll recommend
appropriate strategies that meet both marketing objectives and budget
requirements, returning you the most “bang for the buck.” We’re aware
that time lines always run tight, so we do our best to turn around
projects before deadline. We don’t expect you to work around our
schedules, we’ll work around yours.
From concept to delivery, Monster Design Co. works with you to create
communication solutions that are as unique as your company.
Staying In Touch
In general, the office hours for Monster Design Co. are 8:30am - 5pm,
Monday - Friday. The primary contact numbers are 707.208.5481 and
916.436.4313. Or email us at info@monsterdesignco.com. Find us
online at MonsterDesignCo.com.

5. Seek fire.
WHO WE ARE
Tom Beauchamp / CEO & Principal Creative
A professional designer who has worked with clients in a
wide variety of industries and organizations, Tom brings over
15 years of experience as well as a life-long passion, talent
and education in design, architecture and business which has
earned him consistent recognition throughout his career.
tom@monsterdesignco.com / 707.208.5481
We’re the flames. The fire that burns for your success.
But beyond that, we are an engaged, interested, and
interesting crew that truly love what we do, and thrive
working with passionate people and companies.
Amanda Burnham / Design & Web Director
Amanda is an excellent designer with an eye for detail that’s
required in web development work. She approaches every
project in ways that balance marketing purpose and business
goals, with a sense of discovery about design that opens the
process and project to unique, long term, creative solutions.
Amanda brings her tireless perfection to every project.
amanda@monsterdesignco.com / 925.518.3633
Scott Eggert / Social Media Strategist
A respected communications strategist, Scott has served as a
principal and director for agencies over several years serving
ag products, luxury goods, and nationally recognized brands.
Scott also is a seasoned public speaker, media resource,
non-profit board member, and an integral part of the team.
scott@mktng.co / 916.213.8995
Zach McWilliams / Lead Designer
Equally adept at identity development or an infographic,
Zach’s design abilities are razor sharp, but his writing abilities
and knack for turning a phrase help him hone the message
and not just the medium. When not discovering the next IPA,
Zach can be found engaged in sport, or finding cool old junk.
zach@monsterdesignco.com / 707.845.6015
Tiffany Alexander / Office Manager
Combine lightening in a bottle with a “let’s do this!” attitude,
and what do you get?...Tiffany. With extensive experience
helping businesses stay focused, Tiffany knows when to reign
in our collective creative energy, just enough to get the fun
paperwork out of the way.
admin@monsterdesignco.com / 916.208.5481

6. Seek fire.
AND MORE
“The fanatic is incorruptible: if he kills for an idea,
he can just as well get himself killed for one; in
either case, tyrant or martyr, he is a monster.”
– Emil M. Cioran
Tanja Kopper / Photographer
With a Master’s Degree in photography, Tanja is considered
an expert in lighting, composition and style. But it goes far
beyond that. Her true joy comes from capturing the spirit of
each place and the character within each person. Her passion
is in finding the story behind every object and every moment.
mail@tanjakopper.com / 707.365.0200
Michelle Buller / Fire Starter
Michelle is an accomplished entrepreneur and executive
leader with a strong portfolio of success orchestrating the
start-up, growth, and optimization of diverse businesses within
online services, design, marketing, financial, and consumer
goods. If she calls you, it’s because you need our help.
michelle@monsterdesignco.com / 916.446.3626

7. Seek fire.
WHAT WE DO
Branding
Brand Strategy & Positioning
Identity Design
Business System Design
Apparel Design
Vehicle Wrap Design
Infographic Design
Wayfinding Design
Interior Design
Packaging
Product Naming
Product Design
3D Prototyping
Packaging Design & Printing
Label Design & Printing
Point of Purchase Design
Point of Purchase Printing
Product Photography
Strategy
Market Analysis
Marketing Plans
Social Media Strategy
Business & Startup Consulting
Messaging Plans
Event Planning
Copywriting & PR
Funding & Partnerships
Print
Print Collateral Design
Annual Report Design
Menu & Poster Design
PowerPoint Design
Print Management
Business System Printing
Signage Printing
Apparel Printing
Interactive
Web Design & Development
Mobile Development
App Development
eCommerce
Search Engine Optimization
Social Media Marketing
A/B Testing
Video Editing
Our expertise covers a wide range
of marketing and design services,
but what we actually do, is use these
tools to help you achieve success.
These services are an arsenal at our
disposal, helping you fight and win in
the marketplace. We’re also efficient.
For any given project we’ll only rec-
ommend the services you truly need.
We’re not here to ‘sell you services’.
We’re here to help your business or
organization catch fire, and these are
many of the tools we use... but if we
need another tool to get the job done,
we’ll be sure to procure that as well.
You need a blow torch to light it up?
...How much fuel you want?
Advertising
Media Planing
Media Buying
Print Advertising
Outdoor Advertising
Online Pay-per-click
Radio Advertising
TV / Cable Advertising
Gorilla Advertising

8. Seek fire.
HONORS & AWARDS
2011 Logo Lounge Master Series - Typography & Enclosures – 1 identity selected for publication
2010 Logo Lounge Master Series - Shapes & Symbols – 2 identities selected for publication
2009 Logo Lounge Master Series - Animals & Mythology – 1 identity selected for publication
2009 Logo Lounge Master Series - Initials & Crests – 2 identities selected for publication
2008 Logo Lounge 5 – 3 identities selected for publication of 2000 International Identities by Leading Designers
2007 Logo Lounge 4 – 1 identity selected for publication of 2000 International Identities by Leading Designers
2006 Time Magazine – Person of the Year
2006 Greater San Francisco Ad Club POP Show – First Place, Lighted Temporary Wine Display – Red Truck Wines
2006 Logo Lounge 3 – 5 identities selected for publication of 2000 International Identities by Leading Designers
2004 SETREC Awards – 2 Poster Recruiting Campaign - The Appliance of Science
2004 Dottie Web Awards – Best Web Site, Arts, Culture and Entertainment - mckayphotography.com
2003 Award of Excellence, Global Corporate identity – Business System and Letterhead Design
2002 Sacramento Public Relations Association, CAPPIE Award – Silver, UC Davis / ITS Biennial Report
2002 Award of Excellence, American Corporate Identity – Business System and Letterhead Design
2002 Superb Gallery of Printing Awards – Silver, Renewal Magazine
2001 Silver Award, Sacramento Advertising Club – Excellence in Creative, Effective Advertising
1999 Building Industry Mame Awards – Best Logo Design, Master Planned Community
1998 Building Industry Mame Awards – Best Print Ad, 1/2 page and under
1997 Superb Gallery of Printing Awards – Silver, 5-color brochure
1989 Bank of America Achievement Award – Art

9. Seek fire.
Strategy
Meritage Medical Group
Meritage Medical Group approached Monster Design Co.
looking for a digital marketing partner that would help
them accomplish three things: drive public engagement
with the brand, increase signups during open enrollment,
and reach member and non-member medical practices
throughout their operating area. We were able to achieve
and maintain all three initiatives with a holistic approach
that included social media management, paid advertising,
and content marketing.
Our approach has allowed Meritage to see measurable
improvements across the board, increasing engagement,
Facebook page likes, list building, and visibility to mem-
ber and non-member practices. Users were targeted
geographically and demographically, by occupation and
interest. Systems were built to create conversion-points
related to Ebook downloads and wellness classes. Mar-
keting automation was employed to retain the interest of
users, send reminders where appropriate, and successful-
ly drive non-web signups during open enrollment.

10. Seek fire.
Strategy
Palladio Shopping Center
Palladio is an open-air lifestyle shopping center in
Folsom California. As a destination retail center serving
the region, with and handful of competing centers in the
region, Palladio is home to a sixteen screen cinema and
over 70 merchants, nationwide and local. Our work with
Palladio is centered on creating a cohesive brand and
voice to promote the center as a destination for concerts
and events as well as for the 70 retailers.
Social media and digital advertising are deployed to
create regular and ongoing interaction with shoppers
and the broader community. Through online promotion,
and live representation at events, word of mouth sharing
online has led to increases in shopper traffic and loyalty
from previous shoppers.

11. Seek fire.
Strategy
Benicia Fine Art & Jazz Festival
Historic Downtown Benicia has a charming main street
and beautiful waterfront, but lacked a signature event
that it could call it’s own. Large events at the waterfront,
such as the jet ski races, had typically been focused on
a younger demographic which brought in people for the
day, but they didn’t venture far from the beer garden to
explore the great shops and local artists Benicia is known
for. Benicia has a slightly older demographic as well and
a reputation as an arts community, so creating a festival
focused on art and jazz seemed the perfect fit.
Monster Design Co. helped with event strategy and mes-
saging, and created a colorful, energetic logo to reflect
both art and jazz as well as communicate the fun lively
atmosphere the festival promised. The identity had to be
iconic and flexible enough to use year after year. The
branding has been used for the event since 2008 and the
Fine Art & Jazz Festival has become a signature event for
downtown Benicia.

12. Seek fire.
Strategy
Fairfield Main Street Association
Historic Downtown Fairfield, the County Seat of Solano
County, once had a bustling main street, but with economic
realities and a lack of planning, main street became an
access road rather than a destination. The Fairfield Main
Street Association was established to support main street
merchants and promote downtown Fairfield. Merchant va-
cancies along the main street corridor were a real
detriment to encouraging foot traffic. Monster Design Co.
was charged with helping define the Fairfield Main Street
brand and solidifying awareness of the existing merchants
and ongoing downtown events.
We recognized the need to establish a sense of confidence
and place within the identity and marketing, so both the
merchants and public could take pride in downtown. To
facilitate this, we created a dimensional logo based on
the iconic Fairfield Main Street sign, a website highlighting
the calendar of events and business directory, and a well
received 24 page dining guide & shopping directory.
Downtown Fairfield
Dining Guide
& Shopping
Directory
2011
Look for Great
Offers Inside!

13. Seek fire.
Branding

14. Seek fire.
Branding

15. Seek fire.
Branding

16. Seek fire.
Web

17. Seek fire.
Web

18. Seek fire.
Web

19. Seek fire.
Web

20. Seek fire.
Web

21. Seek fire.
Packaging

22. Seek fire.
Packaging

23. Seek fire.
Packaging

24. Seek fire.
Point of Sale

25. Seek fire.
Product Design

26. Seek fire.
Print

27. Seek fire.
Print

28. Seek fire.
Print

29. Seek fire.
Print

30. Seek fire.
Print

31. Seek fire.
Print

32. Seek fire.
Posters
FANTASY10 beauty
tricks for
climbing the
corporate
ladder
10 beauty
tricks for
climbing the
corporate
ladder
Beauty
beats brains
any day –
Beauty
beats brains
any day –
The only
place for a
woman is in
the home —
The only
place for a
woman is in
the home —
(The man makes all
the bucks)
Career Makeovers —
Secret color combinations
that ensure success
YEAH RIGHT. Don’t believe everything you read...
How to be a millionaire –
REALITY
– 35 years:
Prepare to
work at least
this long
– 35 years:
Prepare to
work at least
this long Smart Girls
Finish First –
Education equips
you for the long haul
MATH —
Numbers to
succeed by
Science...
STUDY THESE NUMBERS, You have a 90% chance of being the sole financial
supporter for yourself and your children. 75%* of jobs require tech training
beyond high school. The road to career success starts in high school and continues
at your local community college. You’re much more than just a pretty face, see
your advisor today to add math and science to your class schedule.
Paid for by Sacramento Engineering & Technology Consortium (SETRC). This project was supported by the Carl D. Perkins Vocational and Applied Technology Education Act: Title II, Part A, P.L. 101-392. Funds administered by the California Department of Education. The opinions expressed herein do not necessarily reflect the position or policy of the U.S. Department of Education, and no official endorsement by the U.S.
Department of Education should be inferred. Created by Winter Graphics North, Sacramento, CA. *Source: Larry Irving, assistant secretary of commerce, in “Reading for the Future” by David D. Thornton. Electronic School, June, 1998 (www.electronic-school.com).
Good Jobs,
Good Money!
GET THERE WITH
MATH AND SCIENCE
Look cool while
sliding through school
Look cool while
sliding through school
How to be a millionaire –
MARRY ONE
Science...
It’s never
out of
fashion
eTC101-mag poster fin 7/31/02 5:20 PM Page 1

33. Seek fire.
Advertising
e x q u i s i t e d i n i n g
M a s q u e B A R & R i s t o r a n t e — l o c a t e d a t
L a B o r g a t a a t S e r r a n o , E l D o r a d o H i l l s , C a .
m a s q u e r i s t o r a n t e . c o m
9 1 6 9 3 3 8 5 5 5
ESQUIRE MAGAZINE
TOP 20 NEW RESTAURANTS IN THE USA 2004
WINE SPECTATOR MAGAZINE
AWARD OF EXCELLENCE 2005
ONE OF THE MOST OUTSTANDING
RESTAURANT WINE LISTS IN THE WORLD
SACRAMENTO MAGAZINE
BEST OF SACRAMENTO 2005
NEW ITALIAN RESTAURANT

34. Seek fire.
Advertising

35. Seek fire.
Outdoor Advertising

36. Seek fire.
Are you fired up? We hope so. So reach
out, say hi, ask us anything. We don’t
bite, we burn, but we burn for you.
Let’s start a fire.
CONTACT US
info@monsterdesignco.com
Direct: 707.208.5481
MonsterDesignCo.com
MonsterDesignCo

37. THANK YOU
This presentation has been created for the purpose of
demonstrating Monster Design Company’s capabilities
to potential new clients. It is intended for the recipients
viewing only. Materials contained in this document are
not cleared for public distribution.
Seek fire.