Content Marketing Show - Tom Bailey

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How Digital changed “VIDEO”, and why
it’s time to get your hands dirty...
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Tom Bailey, Shy Camera
www.shycamera.co.uk @Shy_Cam

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Tom Bailey
@bomtailey

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RE-CAP: VIDEO IS AN INCREASINGLY BIG DEAL
Internet video traffic will be 69% of all global consumer internet traffic in 2017 -
CISCO, 2013
Retention rate for visual information can reach 65% vs.10% for text-based -
SOCIALMEDIA TODAY, 2013
90% of consumers watch online video - MEDIAPOST, 2013
Retail site visitors who view video stay two mins longer on average are 64%
more likely to purchase than other site visitors - COMSCORE, 2010

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1/3 of all online activity is now spent watching video - INSIVIA
Online video users are expected to double to 1.5 billion in 2016 - CISCO
By 2017, 81% of the world’s Internet users will also use online video services –
GIGAOM
86% of brands will increase their video ad spend in the next year – DIGIDAY
Traffic from wireless and mobile devices will exceed traffic from wired devices by 2018

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Globally, online video traffic will be 55% of all consumer Internet traffic in 2016 -
CISCO
76% of marketers plan to add video to their sites, making it a higher priority than
Facebook, Twitter and blog integration - SOCIAL MEDIA EXAMINER
More than 1 billion unique users visit YouTube each month, spending more
than 4 billion hours watching videos - YOU TUBE
Broadband speeds will nearly triple by 2018 - CISCO

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Video Content is a big deal…

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Distribution Consumption

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Production
Distribution Consumption

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The Camera

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OSCARS
NOMINATIONS
LIST
2014
CINEMATOGRAHY
NOMINEES:
DIRECTING
NOMINEES:
American
Hustle
Nebraska The Wolf of
Wall St
BEST
PICTURE
NOMINEES:
Gravity 12 Years a
Slave
Inside
Llewyn
Davis
Nebraska Prisoners Gravity The
Grandmaster
American
Hustle
Captain
Phillips
The Wolf of
Wall St
12 Years a
Slave
Nebraska Her Philomena Dallas Buyers
Club

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Ok. But what’s that got to do with us?

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Work-flow

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What about Post-Production?

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THE EFFECTS:
SMALL PRODUCTION COMPANIES

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?
(LIKE US)

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?
THE OL’ DAYS
Fancy Agency

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?
THE OL’ DAYS
Creative Pre Production Production Post
Production Distribution
Fancy Agency

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Set

Prop
Making
Cas(ng
Script
Development
Costume
Scheduling
Loca(on
Storyboard
Development
Art
/
Crea(ve
Direc(on
Sound
Design
Planning
Composi(on
Scriptwriter
Creative
Pre
Production
Production
Post
Production
Distribution
Cross-‐channel
Promo(on

Adver(sing
SEO
Planning

Op(mising
Conven(onal
PR

outreach
PP
Coordina(on
Edi(ng
Mo(on
Graphics

Anima(on
Graphic
Design
Foley
Sound
Mix

Master
Colour
Grade
Boom
Op

Sound
Mix
Focus
Puller

Cam
Team
1st
AD
DOP
Set
Dressing
Script
Supervision

Con(nuity
Hair

MakeUp
Gaffer
LX
Tech
Grip
Produc(on
Runners
Produc(on

Loca(on
Management
Catering

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THE EFFECTS:
CLIENTS COMMISSIONERS
(YOU LOT)

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Ok, but what about the ‘smaller’ stuff?
Conference filming
Seminar / Webinar filming
QA / Interviews
Simple Studio setups
Internal Comms videos
Webcasts / Video Blogs
Product Demos
Instructionals
Service Desk Content
Brand channel content
And so on...

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?

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Ok, but what about the ‘smaller’ stuff?
Conference filming
Seminar / Webinar filming
QA / Interviews
Simple Studio setups
Internal Comms video
Webcasts / Video Blogs
Product Demos
Instructionals
Service Desk Content
Brand channel content
And so on...

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8 Takeaways for
newbie film-makers

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DISCLAIMER

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1. Don’t be scared to... replicate

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2. Sound REALLY matters

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3. Plan, Plan Plan

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4. Screen test your people ( keep an open mind)

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5. Help your Editor
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6. ALWAYS remember the Light

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7. Everyone’s a DP

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8. Have fun

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Film Credits
1
Back
to
the
Future,
1985,
Universal
Pictures,
Amblin
Entertainment
3,
27,
35
Lethal
Weapon,
1987,
Warner
Bros,
Silver
Pictures
15
Skyfall,
2012,
Eon
Produc(ons,
Danjaq,
B23
17,
18
Toy
Story
2,
1999,
Disney,
Pixar
21
The
Shawshank
Redemp(on,
1994,
Castle
Rock
Entertainment
22 Side
By
Side,
2012,
Company
Films
24
Transformers
–
Age
of
Ex(nc(on,
2014,
Paramount
Pictures,
Hasbro,
Di
Bonaventura
Pictures,
Tom
DeSanto/Don
Murphy
Produc(on,
Ian
Bryce
Produc(ons
25
Her,
2013,
Annapurna
Pictures
32 Uncle
Buck,
1989,
Universal
Pictures,
Hughes
Entertainment
37
American
Beauty,
1999,
Dreamworks
SKG,
Jinks/Cohen
Company
38
Dumb

Dumber,
1994,
New
Line
Cinema,
MPCA
39 Matrix
Reloaded,
2003,
Warner
Bros,
Village
Roadshow,
Silver
pictures,
NPV
Entertainment,
Heineken
Branded
Entertainment
40 Pump
Up
the
Volume,
1990,
New
Line
Cinema,
SC
Entertainment
41
The
Italian
Job,
1969,
Oakhurst
Produc(ons
42 Star
Wars:
Episode
1,
1999,
Lusasfilm
43 Midnight
Express,
1978,
Casablanca
Filmworks
44 Sin
City,
2005,
Dimension
Films,
Troublemaker
Studios
45 Apocalypse
Now,
1979,
Zoetrope
Studios
46 Stand
by
Me,
1986,
Columbia
Pictures
Corpora(on,
Act
III,
The
Body

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Tom Bailey
@bomtailey
tom@shycamera.co.uk
www.shycamera.co.uk
@Shy_Cam
THANKS

Content Marketing Show - Tom Bailey

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