Toluna is the leader in online market research panels and survey technology.

1. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY
WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO

2. …1-100 questions
answered by anyone,
anytime...anywhere

3. Who are we?
The world’s number 1
1,500+ clients worldwide
– Local support from 17 offices in 10 countries
– Europe, America, APAC
– 30 native languages in-house
Largest provider of Global online sample
– 5 million completed survey completes a quarter
– 4 million active panellists managed across 34 countries
– Surveys completed across 62 countries
More than just sample
– Value added Technology-based Services:
– Comprehensive Scripting/DP, Scripting software, Custom Panels, Ad Tracking, Polls
Unique and innovative approach
– Unique social media model provides highly responsive panellists
– Innovations drive
– Un-rivalled global capacity and reach
– Broadest range of industry solutions
– Providing better quality data for broadest range of studies

4. Service Offerings
Enabling Insight
Sample
 Propietary Panellists
 Advanced Surveys
Online Ad Effectiveness
Technology
(SaaS)
 Community Management
 Survey Authoring
Panel Management
Consultancy
 Custom Panel Build
Managed Panel Services
Polls
 Quick Polls
Sponsored Polls
Quick Surveys

5. Advantages of scale
Anyone, Anytime, Anywhere
Anyone
– Global proprietary panel capacity
– 4 million active panellists across 34 countries
– 5 million completed questionnaires a quarter
– Comprehensive profiling for hardest to reach audiences
– Custom panels: Community approach enables unique insight
Anytime
– 24/7 support
– Industry-leading systems & processes
– Dedicated ‘weekend field’ team
Anywhere
– 17 offices across 10 countries
– 30 native languages spoken in-house

6. 4 million active panellists
Any project, anyone, anywhere
Worldwide
3,949,348
Europe and Russia
2,423,899
Americas
955,053
Asia Pacific
570,396

7. What do we do?
Online sample
Online Sample Services
– Global panel
community network
– Consumer, Business and
Healthcare panels
– Flash and conjoint
questionnaire programming
and hosting
– Panel Building and
Management services
– IVR and mobile
interviewing technology

8. What do we do?
Poll & survey technology
Survey & Panel technology
(SaaS)
– QuickSurveys: Ask 1-5
questions and receive 2,000
responses in just a few hours
– PanelPortal: Build and
manage your own panel of
highly engaged panellists
– AutomateSurvey: Create
advanced online
questionnaires with ease
– Brandspector: Measuring Ad
Effectiveness

9. …how are we
different?

10. Panels Panels Panels
Sound familiar?
Huge published figures
but poor response rates
Lack sector
specific profiling
Limited geographic
coverage
Ever increasing burn
out of members
Attract a narrow
member profile

11. Reliable survey completion
Model needs to evolve
Email
Lists
Online
Panels
Panel
CommunitiesInternet
Traffic

12. It’s time to get…
Social!
A unique integration of social
media and online panels
Designed to maximise panel
capacity by providing
members with an engaging
online experience
Social voting gives
consumers the power to
create polls, see live results
and respond to debates

13. Capacity?
Our panel communities…
Attract a broader
pool of panellists
Members highly
responsive to
survey invitations
Members provide deeper
and more regularly
refreshed profiling data
Integrate polls into
Facebook, MySpace
stimulating WoM referral
and fresh members

14. Anyone?
The difference

15. Profiling
Know what’s feasible within hours
Attract a broader pool of
panellists
16 Specialist Panels
– Ranging from Automotive to Video Gamers
– Constantly evolving profiling
Average 750 data points
per panellist
– Aids feasibility
– Pre-identification for survey invitations
– Faster field, reliable field-time
Supplemented with community
polls
– served providing on demand custom
profiling and incidence checks
– 24 hour results
– Fast, accurate and FREE

16. Anywhere?
The difference

17. Toluna Proprietary Panels
EMEA
FRANCE
424,280
GERMANY
273,745
BELGIUM
99,940
ITALY
144,284
UK
781,141
NETHERLANDS
107,596
RUSSIA
95,804
SWEDEN
46,109
POLAND
76,943
PORTUGAL
40,763
CZECH REP
8,070
FINLAND
38,403
NORWAY
25,920
DENMARK
31,476
IRELAND
41,215
AUSTRIA
11,099
SPAIN
151,711
SWITZERLAND
13,496
GREECE
11,904
TURKEY
Available
soon
SOUTH AFRICA
Available soon

18. Toluna Proprietary Panels
Americas
MEXICO
67,725
USA
662,669
CANADA
94.513
ARGENTINA
12,147
PERU
4,430
CHILE
10,995
BRAZIL
102,574

19. Toluna Proprietary Panels
APAC
CHINA
268,618
JAPAN
59,815
HONG KONG
4,775
Rep. of KOREA
16,755
AUSTRALIA
107,240
INDIA
97,081
NEW ZEALAND
15,219
SINGAPORE
893
THAILAND
Available soon
MALAYSIA
Available soon

20. Anytime?
The difference

21. Local delivery teams
24/7 service and support
17 local service offices
across 10 countries
30 native languages
in house to guide
questionnaires,
incentives and invites
Local delivery teams
across Europe, North
America and Asia-Pacific
Providing 24/7 service
and support

22. Toluna overview
Summary
1,500+ clients worldwide
– Local support from 17 offices in10 countries
– Europe, America, APAC
– 30 native languages in-house
Largest provider of Global online sample
– 5 million completed survey completes a quarter
– 4 million active panellists managed across 34 countries
– Surveys completed across 62 countries
More than just sample
– Value added Technology-based Services:
– Comprehensive Scripting/DP, Scripting software, Custom Panels, Ad Tracking, Polls
Unique and innovative approach
– Unique social media model provides highly responsive panellists
– Innovations drive
– Un-rivalled global capacity and reach
– Broadest range of industry solutions
– Providing better quality data for broadest range of studies

23. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY
WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO

24. ADDITIONAL SLIDES
ADDITIONAL PANEL SERVICES
– Community
– Delivery
– Quality and Recruitment
PRODUCTS
– PP2
– TQS
– BrandSpector
– Custom Panel Build

25. Maximising engagement
A valuable online experience
Members can...
Create polls
– Comment and publish opinions
– Debates
See ‘live results’
– Drill down into poll results
Community profiles
– Rate members opinions
Earn rewards

26. It’s time to get…
Social!
A unique integration of social
media and online panels
Designed to maximise panel
capacity by providing members
with an engaging online
experience
Social voting gives consumers
the power to create polls, see
live results and respond to
debates

27. Rating scales
Card sort
Drag and rank
Match the attribute
Click tracker
Image optimisation
Media surveys
Custom surveys
More engaging surveys
Advanced features

28. Delivering to client expectations
Project management process
Project initiation
Confirm specification
Project team assigned
Survey design
Kick off call
Survey consultation
Sample/ incentive plan
Programming
Survey program
Toluna survey testing
Translation checking
Client testing
Project
Launch
Invitation sent
Reminder sent
Data
Collection
Quotas managed
Cells filled
Survey completed
Data
processing
Data cleaned
Data tables created
Open ends coded
Customised processes
– To meet your needs; we integrate with your team
Projects are expected to deliver high satisfaction
– Understanding requirements:
– deliverables, document timeliness & data delivery dates

29. Duplicate Response Detection™
How it Works
• All respondents have a global ID
– Machine-level cookie
– ID is associated with the unique member account
• Duplication prevented
–A user may have a single ‘Group’ account
o multiple ID numbers
o multiple email accounts/points of access
• Each respondent entering a survey has an ID check
– Rules include exclusion of prior participation
– Prior participation detected – route to a different survey
• “Digital finger-printing” using ‘Relevant ID’
–User has 100 points of identification
– Operates event with cookies disabled

30. Ensuring quality data:
Six Sigma methodology
Quality approach throughout
Pre- Survey
– Recruitment
– Management
– Finger-printing
In field
– De-duplication
– Engagement
Post survey
– Survey-Level Quality Checks
– Response Validation
Define
Measure
AnalyseImprove
Control

31. Toluna.com
Recruitment - Diversity is key
Unique panellists
– Viral community engagement & propagation
Community model
– Recruiting from new psychographic segments
– Natural search ‘funnels traffic’
Other methods
– Media partners
– PPC / Online PR
– Email / banners
– Referrals
– Specialist target groups offline

32. Toluna.com
Recruitment & Retention
Double opted-in process
– Conforms fully to industry standards
Market research use only
– No Direct Marketing or Advertising
Duplicate & exclusion checks during registration
Largest and most active community in the industry
– Average 733 (of 1,700) attributes per member
Marketing, Feasibility and Delivery consistency
Ongoing ‘panel research’ to track and manage
– Panellist satisfaction

33. Toluna.com
Maintaining Quality
Coherence
– Registration vs. on-going profile data coherence
Maximum limits
– Up to 4 surveys completes per month
Panel cleansing/purging
– Automated hard bounce-back removal
– Unavailable emails after 3 attempts to contact.
– Panelists who complete a survey too quickly
– Panelists who randomly click answers
– Block email addresses from purged panelists

34. Toluna.com
Participation
Community
– Panelists regularly encouraged to update profile
– Genuine incentive – monetary + non-monetary
– Panelist discussion forums and threads
– Panelist product comparisons
Randomization of sample:
– Our tools randomly select individuals within target groups.
– Ensures everyone has equal opportunity to respond
– Panelists not selected purely according to their activity.
– Avoids encouraging over-active panelists

35. Profiling management
Recency of data
The more questions asked in screener questionnaires...
The more you need to consider ‘recency’
How often is this profile updated
What mechanism is in place to encourage updating?

36. Panellist Recruitment
A balanced approach
The search effect
– Each consumer created poll / debate is indexed and optimised for
search rankings
– Drives natural search traffic and registration
– Attracts traffic not normally available through traditional banner
placements
Media planning
– Existing media campaigns optimised for individual targets
– Creative optimised for target audience
– Media placement optimised for target profile

37. Engaged yet?
Why is engagement so vital?
Capacity to deliver
– More profiling information = more targeted surveys
– Mean of 750 data points per panellist
– More accurate feasibility assessments
– More responsive to your survey
– More likely to provide better quality data
– QV and ‘Sponsored Polls’ further increase capacity
Who is answering? Who do you want answering?
– Attracts individuals who would not normally consider joining a panel

38. Meeting client needs
Core principles & commitments
Global Reach
Quality
Innovation
Substantial R&D:
• Ease-of-use, cost reduction
• Highly innovative products
• Engaged communities
• Efficient survey completion
• Deliver the most robust data
• Pro-actively meeting expectations
• 24/7 project delivery
• 4m proprietary panelists
• across 34 countries.
• Completed surveys
•across 62 countries
• Custom communities

39. Custom Panel Building
Industry leading panel-building experience
– Diary Consumers
– Physicians
– B2B
Proven vertical recruitment & media expertise
– Nearly 1m panellists recruited each year
Panel Portal
– Easily build your own panel
– Track recruitment
– Manage incentives

41. Toluna Polls
Which one for you?
Quick Surveys
Sponsored Polls
Quick Votes

42. Toluna QuickSurveys
Quick
Easy
Cost-effective

43. A product for the times…
Why Toluna QuickSurveys?
Identified need
– Top lines are sometimes enough – for client pitches
– No (or VERY small) budget
– “Omnibus doesn’t provide the rich media I need”
– Checking incidence & feasibility
– Pre-identifying hard to reach targets
– Every poll response recorded against profile for re-contact
– I want it NOW
Leveraging Toluna’s unique assets
– Toluna web 2.0 communities provide opinions
– 15 million poll votes per month
– Can append demographic data
– Double opted-in with rich profile
– Toluna Innovation & Technology

44. Toluna QuickSurveys
What can you do with it?
Research when you need it
– Create 1-5 questions
– Direct bulk sales or E-commerce engine – pay per click
– Video, image and audio
– Live results and drill down into 5 key data points
– Fed directly into Toluna panels
No wait – no hassle
– 100-2,000 responses 24 hours
– See results live
– ‘Ask the Nation’ nat rep weighting
– Immediately!
– Redeploy QuickSurveys at a click of a button

45. What does the market request?
…and can QuickSurveys help?
Cost - I have no (or a VERY small) budget
Speed – I want it NOW – I have a deadline tonight!
Easy
1. if I have to DIY, then it has to be VERY simple
2. Often, need is for simple, easy to access information
Volume – I need enough responses to make the data reliable
Pitches - top lines are sometimes enough
Alternative - Omnibus doesn’t provide me rich media
Company
– I need an agency who can handle everything
– I need an account manager I can trust
– I want to go with a credible brand I trust

47. BrandSpector
Measuring Ad Effectiveness
Measuring WHO is exposed to online advertisements
– Providing detailed online demographic reports
Identification for follow-on studies
– Pre & post ad testing
Tools & services addressing the needs of:
Project Experience:
– more than 500 Ad Tracking Studies
– more than 90 Remote Testing Studies
Market Research Institutes and Consultancies
Online Advertisers, Agencies and Publishers
Website Operators and E-Businesses

48. BrandSpector
How it works
1,000,000+ panellists tagged
• Canada 21,210
• France 150,296
• Germany 121,171
• Italy 47,626
• Netherlands 29,666
• Russia 8,705
• Spain 49,818
• UK 428.913
• USA 223.680
1. Online Ad is TAGGED.
2. TAG identifies Toluna cookies of people seeing the ad.
3. Cookie includes Toluna universal panel ID number
4. The list with panel ID numbers + time stamp and location
ID is stored on the server
5. Toluna can append panel data to universal panel Ids.
Deliverables:
Structured data report
Sample for pre/post tests
Ad to be
measured

49. Example deliverable
Live data report

51. PanelPortal
Panel Community Management
A platform that enables the end to end management of an
online panel community
– Over 100 technology clients
– Developed and used in house
– A true end to end solution
– Hosted SaaS platform
– Complete implementation support and training

52. Panel Community Management
Driving marketing effectiveness
New product development
– Idea generation
– Concept evaluation
Competitor assessment
– Survey competitor customers
– Competitor KPI dashboard
Communications
– Assess concepts / campaigns
– Live brand attitude dashboards
Customer retention
– Identify experience weak points
(Beyond CSAT)

53. PanelPortal
Hosted panel community management solution
– No hidden costs of hardware, software
– Easy to use, full support, limited resources required
Package proprietary and ‘best of breed’ knowledge
– Developed by the panel people
– Used in-house
– Designed for ease of use
– 100+ clients
Comprehensive Professional Services at hand
– Ensuring your success

54. Panel Community Management
Efficiency and brand dialogue
A more efficient panel
– Community management features keep members engaged and
responsive
Public brand –consumer relationship
– Enable brand to create a consumer dialogue area within existing
web assets
– Plug and play brand community dialogue without external
consultancy technical development
– Fit into existing online brand assets and presence
– Plug in new applications and features to maintain community
interaction with your brand

55. In house panels
Typical benefits
Speed
– Create questionnaires and launch survey in hours
Cost
– Zero postal / print / data / interviewer
– Save on external sample costs
– Use existing web traffic, email lists and CRM records to recruit
Fast and valid sampling
– Automatically manage quotas / randomisation
Targeting
– Easily reach niche targets in a few clicks
Data Quality
– Respondent convenience
– Media and interaction (image /video / audio)

56. Custom Panel Building
Industry leading panel-building experience
– Diary Consumers
– Physicians
– B2B
Proven vertical recruitment & media expertise
– over 2,000,000 panellists recruited each year
Panel Portal
– Easily build your own panel
– Track recruitment
– Manage incentives

57. The
Process
Panel Community Management
The process
Survey and
Discussion
Live Results
Reporting
Refine Marketing
Spend
Panel
Management
Web Community
Management
Convert Existing
Records into
Panellists

58. PanelPortal
Migration services
Consultancy services help migrate existing projects online
and into your panel community
Feasibility analysis
– Define which surveys can be run according to target, frequency, cost
and effectiveness
Questionnaire migration
– Optimize scripting, look & feel, questionnaire templates, adapt
sampling and quotas
Fieldwork test methodology
– Toluna can help to compare results from offline fieldwork (CATI, F2F)
to online collection

59. PanelPortal
Example Portals

60. LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY
WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO