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A U T H O R ( I T Y ) :
P R I M A R Y M E T H O D S
T O S U C C E E D
TODD SATTERSTEN
1
2
3
W H A T ?
S O W H A T ?
N O W W H A T ?
C L A R I T Y
S U R P R I S E
U T I L I T Y
5
R E A D E R
L E A D E R
G I F T E R
W R I T E R
R E T A I L E R
7
Time
Risk
S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K
S P L A S H
P R E O R D E R
C O N C I E R G E
W I Z A R D O F O Z
P A P E R P R O T O T Y P E
V I D E O W A L K T H R O U G H
U N B O O K
1 1
1 9
Common
Content Marketing
Email Marketing
Offline Ads
Publicity
Speaking Engagements
Targeting Blogs
Viral Marketing
Uncommon
Business Development
Community Building
Social and Display Ads
Non-Traditional PR
Offline Events
Sales
Search Engine Marketing
Search Engine Optimization
Trade Shows
Rare
Affiliate Programs
Existing Platforms
Engineering as Marketing
T H A N K S .
@toddsattersten
toddsattersten.com

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Author(ity): Primary Ways To Succeed

  • 1. A U T H O R ( I T Y ) : P R I M A R Y M E T H O D S T O S U C C E E D TODD SATTERSTEN
  • 2. 1
  • 3.
  • 4. 2
  • 5.
  • 6.
  • 7.
  • 8. 3
  • 9. W H A T ? S O W H A T ? N O W W H A T ? C L A R I T Y S U R P R I S E U T I L I T Y
  • 10. 5
  • 11. R E A D E R L E A D E R G I F T E R W R I T E R R E T A I L E R
  • 12. 7
  • 14. S P L A S H P R E O R D E R C O N C I E R G E W I Z A R D O F O Z P A P E R P R O T O T Y P E V I D E O W A L K T H R O U G H U N B O O K
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  • 17. S P L A S H P R E O R D E R C O N C I E R G E W I Z A R D O F O Z P A P E R P R O T O T Y P E V I D E O W A L K T H R O U G H U N B O O K
  • 18. 1 1
  • 19.
  • 20. 1 9
  • 21. Common Content Marketing Email Marketing Offline Ads Publicity Speaking Engagements Targeting Blogs Viral Marketing Uncommon Business Development Community Building Social and Display Ads Non-Traditional PR Offline Events Sales Search Engine Marketing Search Engine Optimization Trade Shows Rare Affiliate Programs Existing Platforms Engineering as Marketing
  • 22. T H A N K S . @toddsattersten toddsattersten.com