Top 10 Ways To Use Video To Market Your Business Online. Based chapter 10, 30 Seconds Of Fame, in his book "Automation Domination: A Business Owner's Guide To Dominating Your Market Online" Todd McPartlin gives you 10 ways to use video marketing
4. Chapter 10 In My Book.
“30 Seconds Of Fame”
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
5. Nielsen:
While traditional TV viewing was up only 0.2%
over last year, Internet video viewing was up 35%
and mobile video viewing went up 20%.
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
6. Why video?
1. 89 million people in the United States are going to watch 1.2 billion online
videos today. (ComScore)
2. Online video users are expected to double to 1.5 billion in 2016. (Cisco)
3. Only about 24 percent of national brands are using online video to market
to consumers. (Kantar Media)
4. Online video now accounts for 50 percent of all mobile traffic and up to 69
percent of traffic on certain networks. (Bytemobile Mobile Analytics
Report)
5. Consumers give up on an online video if it doesn’t load in two seconds.
(University of Massachusetts Amherst and Akamai Technologies)
6. Users sharing video on retail and brand sites chose Facebook 46 percent of
the time, with email accounting for 40 percent and Twitter capturing 14
percent of shares. (Invodo)
7. Globally, online video traffic will be 55 percent of all consumer Internet
traffic in 2016. (Cisco)
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
7. Why video?
8. 52 percent of consumers say that watching product videos makes them more
confident in online purchase decisions. (Invodo)
9. Mobile and tablet shoppers are three times as likely to view a video as laptop
or desktop users. (NPD)
10.Mobile video ads that include social media buttons drive 36 percent higher
engagement. (Rhythm NewMedia).
11.Online video production will account for more than one-third of all online
advertising spending within the next five years. (Borrell Associates)
12.76 percent of marketers plan to add video to their sites, making it a higher
priority than Facebook, Twitter and blog integration. (Social Media Examiner)
13.92 percent of mobile video viewers share videos with others. (Invodo)
14.More than 1 billion unique users visit YouTube each month, spending more
than 4 billion hours watching videos (YouTube).
15.2 billion video views per week are monetized on YouTube, and every auto-
shared tweet results in six new YouTube browsing sessions (ReelSEO).
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
8. Forrester study:
“Any given video in the index stands
about a 50 times better chance of
appearing on the first page of results
than any given text page in the index.”
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
22. Video best practices
• Don’t let perfection get in the way of
progress!
• Use a good quality camera – doesn’t
have to be expensive.
• Make sure the sound is good.
• Create new videos frequently.
• Post videos on Youtube, then embed in
your site.
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
23. Action Steps
• Search your product or service on
YouTube to see what your competitors are
doing
– Do this broadly & for your local market
• Create you YouTube account and Channel
– Optimize the images & descriptions
– Add YouTube badge to your website
• Record your first video, upload it & share
on your other social media channels
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
24. Contact us if you have any more
questions or if you’d like help!
leader@imarketingleader.com 979-
314-7213
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
iMarketing Leader | imarketingleader.com