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SO YOU’RE THINKING
ABOUT GOING SELF
EMPLOYED?
Toby Griffiths
@ToG
Cubic Mushroom Ltd.
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
A BRIEF HISTORY OF ME
- Family of business owners
- Uni - Electronic Systems Engineering
- Early Years - IBM, Shell & AZ
- The Multimap Experience
- Redundancy and 3 jobs in a year
- Financial troubles
- Partnering up with my brother
- 1 failed startup
- Cubic Mushroom Ltd.
IS IT FOR YOU?
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
SO MUCH MORE THAT THE DAY JOB
MARKET
RESEARCH
FINANCIAL
PLANNING
BOOK KEEPING
& ACCOUNTS
TAX
ADVERTISING
MARKETINGCUSTOMER
RELATIONSHIP
MANAGEMENT
RECORD KEEPINGFACILITIES
MANAGEMENT
RECRUITMENT
STAFF
MANAGEMENT STAYING
MOTIVATED
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
IS IT FOR YOU?
▸ Doesn’t suit everyone
▸ Must be driven/motivated
▸ Think differently
▸ Will take time & energy
▸ Is hard to switch off
▸ Choose your own direction
▸ Work when and where you
like
▸ Greater potential, financial
reward
▸ You will learn new skills
▸ No limits!
THE CONS THE PROS
KNOW WHY YOU’RE DOING IT
GETTING
STARTED
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
BEFORE YOU START
▸ Can you validate your idea, thoughts and assumptions?
▸ Market Research
▸ Leg work
▸ Start up weekends?
▸ If it’s a new thing, protect your idea
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
PLANNING, PLANNING, PLANNING…
▸ Your Goals



▸ Time
▸ Money
▸ Skills
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
WHAT’S IT GOING TO COST?
▸ Company setup costs
(optional)
▸ Networking/Marketing/
Advertising
▸ Book keeper/accountant
▸ Suppliers costs (e.g.
hosting, email, software,
etc.)
▸ Premises
▸ Taxes
▸ Insurance
▸ Regulatory fees (data
protection, etc.)
▸ Contractor costs
(specialist skills)
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
DECIDING ON YOUR MINIMUM PRICING
▸ How much do you want to take home each month (after tax)?
▸ What are the monthly running costs of your business?

(production costs, hosting, subscriptions, insurance, travel, etc.)
▸ How much do you need to keep back for tax?
▸ How many hours are you planning on working each month?
▸ How much time do you need to spend on the business each month?
(Admin, sales, marketing, networking, etc.)
▸ How many billable hours are left?
▸ Calculate your required rate
▸ Know your excess

£2,000
£480

(£2,000 + £480) + 40% = £3,472
30 * 5/7 = 21 days
5 days

21 - 5 = 16 days
£3,472 / 16 = £217 / day
£250 / day = +£33 / day x 16 days = +£528 / month

(less tax)
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
BUT…
▸ Your time is limited
▸ Value is not limited
▸ Demonstrate the value of what you’re offering
▸ People will spend money to make/save money
▸ Research the value of the benefits you offer
▸ Some clients will only look at the price
▸ You probably don’t want to work with these types of clients!
GETTING GOING
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
YOUR BUSINESS STRUCTURE
SOLE

TRADER
LIMITED
COMPANY
LIMITED PARTNERSHIP
AND
LIMITED LIABILITY PARTNERSHIP
‘ORDINARY’ BUSINESS
PARTNERSHIP
UNINCORPORATED
ASSOCIATION
Source: gov.uk http://bit.ly/gse-hmrc-bus-struct
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
AND WHAT IT AFFECTS
▸ The paperwork you must fill in to get started
▸ How you can personally take the profit your business
makes
▸ Your personal responsibilities if your business makes a loss
▸ The taxes you’ll have to manage and pay
Source: gov.uk http://bit.ly/1SmLT3J
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
TAX
▸ Register with HMRC
▸ Company (http://bit.ly/gse-
hmrc-reg-company); and/or
▸ Self-assessment (http://bit.ly/
gse-hmrc-reg-sole);
▸ HRMC Courses & Newsletters
(http://bit.ly/gse-hmrc-courses)
▸ Know your dates
▸ Setup a tax bank account
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
BOOK KEEPING & ACCOUNTS
▸ Be organised
▸ Record everything (as early as possible)
▸ Spreadsheets
▸ Online software (FreeAgent, Xero, KashFlow, etc.)
▸ Don’t pay more tax than you need
▸ Outsource book keeping?
▸ Outsource accounting?
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
VALUE ADDED TAX
▸ You have to charge an additional 20%* on top of
your fees
▸ If your client is VAT registered, they can claim the
20%* back
▸ 2 VAT scheme options…
▸ Claim back VAT on all purchases;
▸ Claim only VAT on asset purchases over £2k*,
but keep some of the VAT you charge (http://
bit.ly/gse-hmrc-vat-flat);
▸ Must register if your VAT taxable turnover is over
£82k*
▸ You must pay VAT promptly, at the end of each
quarter
* Values correct as of 1st Jan 2016
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
NETWORKING
▸ Offline
▸ Format
▸ Members
▸ Target Audience
▸ Don’t sell to the room
▸ Online
▸ Facebook
▸ Twitter
▸ Pintrest
▸ Instagram
▸ etc.
▸ All about building relationships
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
MARKETING & ADVERTISING
▸ I’m not an expert
▸ Word of mouth
▸ Referral schemes
▸ Website - Show your stuff off!
▸ Stunts to reach potential key clients
▸ It’s all about appearance
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
BILLING YOUR CLIENTS (AND MAKING SURE YOU GET PAID)
▸ Break big projects down into smaller phases
▸ It’s OK to bill some up front
▸ Include payment terms with your quote, contract or initial
invoice
▸ Invoice for each part as you complete it
▸ Require payment for the previous stage of the project before
beginning the next
▸ Include penalties for late payments
STAY ON TARGET
SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
STAYING FOCUSED
▸ Business Plan / Goals
▸ Learning & Training
▸ Project Pipeline Review
LESSONS I’VE
LEARNED
IT CAN BE A LONELY PLACE
IT’S OK* TO BE PICKY WITH
YOUR CLIENTS
* More Than OK!
DON’T BE AFRAID / TOO PROUD
TO CHANGE
FIND WHAT FEELS RIGHT…
FOR YOU!
BRINGING IN THE EXPERTS
CHECK YOUR
RESPONSIBILITIES
WHAT I DON’T
KNOW (YET)
HOW TO BECOME A BOSS
Source: gov.uk http://bit.ly/gse-hmrc-taking-on-staff
QUESTIONS?
PLEASE DO STAY
IN TOUCH
CUBIC MUSHROOM LTD.
TOBY GRIFFITHS
@TOG

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So you're thinking about going self employed? (PHPNW User Group Jan 16)

  • 1. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED?
  • 3. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? A BRIEF HISTORY OF ME - Family of business owners - Uni - Electronic Systems Engineering - Early Years - IBM, Shell & AZ - The Multimap Experience - Redundancy and 3 jobs in a year - Financial troubles - Partnering up with my brother - 1 failed startup - Cubic Mushroom Ltd.
  • 4. IS IT FOR YOU?
  • 5. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? SO MUCH MORE THAT THE DAY JOB MARKET RESEARCH FINANCIAL PLANNING BOOK KEEPING & ACCOUNTS TAX ADVERTISING MARKETINGCUSTOMER RELATIONSHIP MANAGEMENT RECORD KEEPINGFACILITIES MANAGEMENT RECRUITMENT STAFF MANAGEMENT STAYING MOTIVATED
  • 6. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? IS IT FOR YOU? ▸ Doesn’t suit everyone ▸ Must be driven/motivated ▸ Think differently ▸ Will take time & energy ▸ Is hard to switch off ▸ Choose your own direction ▸ Work when and where you like ▸ Greater potential, financial reward ▸ You will learn new skills ▸ No limits! THE CONS THE PROS
  • 7. KNOW WHY YOU’RE DOING IT
  • 9. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? BEFORE YOU START ▸ Can you validate your idea, thoughts and assumptions? ▸ Market Research ▸ Leg work ▸ Start up weekends? ▸ If it’s a new thing, protect your idea
  • 10. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? PLANNING, PLANNING, PLANNING… ▸ Your Goals
 
 ▸ Time ▸ Money ▸ Skills
  • 11. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? WHAT’S IT GOING TO COST? ▸ Company setup costs (optional) ▸ Networking/Marketing/ Advertising ▸ Book keeper/accountant ▸ Suppliers costs (e.g. hosting, email, software, etc.) ▸ Premises ▸ Taxes ▸ Insurance ▸ Regulatory fees (data protection, etc.) ▸ Contractor costs (specialist skills)
  • 12. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? DECIDING ON YOUR MINIMUM PRICING ▸ How much do you want to take home each month (after tax)? ▸ What are the monthly running costs of your business?
 (production costs, hosting, subscriptions, insurance, travel, etc.) ▸ How much do you need to keep back for tax? ▸ How many hours are you planning on working each month? ▸ How much time do you need to spend on the business each month? (Admin, sales, marketing, networking, etc.) ▸ How many billable hours are left? ▸ Calculate your required rate ▸ Know your excess
 £2,000 £480
 (£2,000 + £480) + 40% = £3,472 30 * 5/7 = 21 days 5 days
 21 - 5 = 16 days £3,472 / 16 = £217 / day £250 / day = +£33 / day x 16 days = +£528 / month
 (less tax)
  • 13. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? BUT… ▸ Your time is limited ▸ Value is not limited ▸ Demonstrate the value of what you’re offering ▸ People will spend money to make/save money ▸ Research the value of the benefits you offer ▸ Some clients will only look at the price ▸ You probably don’t want to work with these types of clients!
  • 15. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? YOUR BUSINESS STRUCTURE SOLE
 TRADER LIMITED COMPANY LIMITED PARTNERSHIP AND LIMITED LIABILITY PARTNERSHIP ‘ORDINARY’ BUSINESS PARTNERSHIP UNINCORPORATED ASSOCIATION Source: gov.uk http://bit.ly/gse-hmrc-bus-struct
  • 16. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? AND WHAT IT AFFECTS ▸ The paperwork you must fill in to get started ▸ How you can personally take the profit your business makes ▸ Your personal responsibilities if your business makes a loss ▸ The taxes you’ll have to manage and pay Source: gov.uk http://bit.ly/1SmLT3J
  • 17. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? TAX ▸ Register with HMRC ▸ Company (http://bit.ly/gse- hmrc-reg-company); and/or ▸ Self-assessment (http://bit.ly/ gse-hmrc-reg-sole); ▸ HRMC Courses & Newsletters (http://bit.ly/gse-hmrc-courses) ▸ Know your dates ▸ Setup a tax bank account
  • 18. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? BOOK KEEPING & ACCOUNTS ▸ Be organised ▸ Record everything (as early as possible) ▸ Spreadsheets ▸ Online software (FreeAgent, Xero, KashFlow, etc.) ▸ Don’t pay more tax than you need ▸ Outsource book keeping? ▸ Outsource accounting?
  • 19. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? VALUE ADDED TAX ▸ You have to charge an additional 20%* on top of your fees ▸ If your client is VAT registered, they can claim the 20%* back ▸ 2 VAT scheme options… ▸ Claim back VAT on all purchases; ▸ Claim only VAT on asset purchases over £2k*, but keep some of the VAT you charge (http:// bit.ly/gse-hmrc-vat-flat); ▸ Must register if your VAT taxable turnover is over £82k* ▸ You must pay VAT promptly, at the end of each quarter * Values correct as of 1st Jan 2016
  • 20. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? NETWORKING ▸ Offline ▸ Format ▸ Members ▸ Target Audience ▸ Don’t sell to the room ▸ Online ▸ Facebook ▸ Twitter ▸ Pintrest ▸ Instagram ▸ etc. ▸ All about building relationships
  • 21. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? MARKETING & ADVERTISING ▸ I’m not an expert ▸ Word of mouth ▸ Referral schemes ▸ Website - Show your stuff off! ▸ Stunts to reach potential key clients ▸ It’s all about appearance
  • 22. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? BILLING YOUR CLIENTS (AND MAKING SURE YOU GET PAID) ▸ Break big projects down into smaller phases ▸ It’s OK to bill some up front ▸ Include payment terms with your quote, contract or initial invoice ▸ Invoice for each part as you complete it ▸ Require payment for the previous stage of the project before beginning the next ▸ Include penalties for late payments
  • 24. SO YOU’RE THINKING ABOUT GOING SELF EMPLOYED? STAYING FOCUSED ▸ Business Plan / Goals ▸ Learning & Training ▸ Project Pipeline Review
  • 26. IT CAN BE A LONELY PLACE
  • 27. IT’S OK* TO BE PICKY WITH YOUR CLIENTS * More Than OK!
  • 28. DON’T BE AFRAID / TOO PROUD TO CHANGE
  • 29. FIND WHAT FEELS RIGHT… FOR YOU!
  • 30. BRINGING IN THE EXPERTS
  • 33. HOW TO BECOME A BOSS Source: gov.uk http://bit.ly/gse-hmrc-taking-on-staff
  • 36. CUBIC MUSHROOM LTD. TOBY GRIFFITHS @TOG