What is and what makes a good music video?

1. Music Video Criteria

2. What is a Music Video
O A music video is something that can
promote the song, artist/band.
O The video can also keep the band/artist in
the audiences mind.
O It provides a more visually stunning
performance of a song.
O It can make a song unique and
memorable.

3. What Makes a Good Video
O Editing to the beat depending on the song
(fast cuts for rap/hip hop).
O The video follows some form of narrative.
O The artist/band to be shown in the video.
O Must be unique and visually stimulating to
encourage repeat views.
O It must fit the style of the artist/band.
O A reputable director and good track record
with music videos.

4. Kid Ink ft. Fetty Wap –
Promise

5. Why is Promise a Good Video?
O Firstly it edits to the beat of the track, and
uses fast cuts which makes it flow and a lot
smoother.
O It also follows a narrative/story of two people
getting married. Gives meaning to the name
of the song.
O Another point is that it is a visually appealing
video that encourages repeat views.
O Good promotion of both artists who are shown
throughout the music video.
O Uses some of the convention of rap/hip-hop.

6. Good Promotion at very
beginning.
Visually appealing video
with conventions of fast
cars.
Shows both artists together
for more promotion.
The narrative/story of the
video, gives meaning to song
title.
Conventional shot for
rap/hip-hop music video.
Released in March 2016, it already has over 47m views
and a great like to dislike ratio.

7. Other Good Music Videos
O Rich Homie Quan – Flex (Ooh, Ooh, Ooh)
O Rae Sremmurd – By Chance