What does transparency mean in a healthcare social media strategy? Defining transparency and degrees of transparency are discussed.

1. Social Media Transparency:
What is it Good For?
Casual Conversation Webinar 3
February 12, 2010

2. Overview
What is the Knowledge
Path? Drive
Talking
Next Topic
Transparency
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3. Overview
What is the Knowledge
Path? Drive
Talking
Next Topic
Transparency
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4. What is the Path About?
Diversity = Strength
Learn from Exposure
Share What You Know
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5. Overview
What is the Knowledge
Path? Drive
Talking
Next Topic
Collaboration
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6. The Knowledge Drive
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7. Overview
What is the Knowledge
Path? Drive
Talking
Next Topic
Transparency
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8. Transparency
In Social Media
Healthcare
Developed for
The Path of the Blue Eye Project
By:
John Cass, PR Communications; Pace Communications
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Toby Bloomberg, Diva Marketing; Bloomberg Marketing

9. How Do You Define Social Media
Transparency?
Do we/ should we .. hold healthcare to a
higher standard than “business?”
Is it simply one word .. Disclosure?
or
Are there shades of Gray?
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10. How Do You Define Transparency?
How would you feel if you had a relationship in
social media, w/ a person to find out they were
the agency?
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11. How Do You Define Transparency?
“Synthetic transparency involves using blogs to give
the impression of openness, honesty, and transparency
but without really doing so.”
Dr. Walter Carl formerly of Northeastern University, now CEO of ChatThreads
“Transparency is access to the information stakeholders
need in order to make informed decisions.”
Dan Tapscott - The Naked Corporation
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12. Degrees of Transparency
1. Identifying the author not important
2. Okay to ghost write posts, but not okay to
ghost write comments in reply
3. Okay to edit and rewrite posts
4. Okay to post within social media representing
the brand
5. Not okay to ghost post when representing an
individual
6. Need to disclose agency relationship when
posting for brand
7. Twitter had some nuances, might be okay to
post when representing a brand. Twitter space
requirement was the issue.
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13. 13

14. Which Camp Are You In?
Total Transparency
Degrees of Transparency?
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15. Let’s Continue the Conversation!
Toby Bloomberg, Founder Bloomberg Marketing/Diva Marketing
http://divamarketing.blog.com
Twitter: @tobydiva
John Cass, Head of Digital Marketing Pace Communications
http://pr.typepad/pr_communications
http://www.pacecommunications.com
Twitter: @johncass
Toby + John will be leading a dialogue on
transparency at the Living the Path Q&A
Center. You can participate here:
http://pbeye.info/3As.*
*Registration required to participate.
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16. Overview
What is the Knowledge
Path? Drive
Talking
Next Topic
Transparency
16

17. Next Session
South by Social Health: Bringing the
Health Twitter Community Together
Friday, February 26, 2010
12:30 p.m. Eastern
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