Presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners). We felt "Follow The Dots" would be good way to frame the flow from strategy to tactics ... however .. as is sometimes the case one dot led to something slightly different.

1. NAWBO EduPanel
Social Media: Connecting the Dots
developed & presented by:
toby bloomberg
bloomberg marketing/diva marketing
1-12-2010
© 2010 Bloomberg Marketing

2. Conversation Guide
1. What exactly IS “Social
Media”?
2. Is Social Media right for my
business right now?
3. Which tools/channels/tactics
should I begin with?
© 2010 Bloomberg Marketing

3. What Exactly Is Social Media?
© 2010 Bloomberg Marketing

4. © 2010 Bloomberg Marketing

5. graphic from Marketing Research John Alevizos 1956

6.  Multiple platforms/ Technology
Sharing ideas and knowledge
Creating awareness for your company, brand
Positioning yourself as an industry (thought) leader
© 2010 Bloomberg Marketing

7. Is Social Media right for my business …
right now?
2000s
1940s
1996
© 2010 Bloomberg Marketing

8. © 2010 Bloomberg Marketing

9. © 2010 Bloomberg Marketing

10. © 2010 Bloomberg Marketing

11. Which tools/channels/tactics should I begin with?
80% is Strategy. 20% is Technology Forrester Research
© 2010 Bloomberg Marketing

12. © 2010 Bloomberg Marketing

13. 2 Financial Institutions: Same But Different

14. Tweets
Tweets

15. Digital
Home
Digital Home Spokes Social OutPosts
Priority 1 Priority 2 Priority 3
Resources/50%
© 2010 Bloomberg Marketing Resources/35% Resources/15%

16. Social Media With A NAWBO Twist
N: Nurture
A: Adventure
W: Watch
B: Benefits
O: Objective
© 2010 Bloomberg Marketing

17. Websites/Blogs
www.mashable.com
 YouTube videos
 Google search
 Twitter search
 www.chrisbrogan.com
 www.bellawebdesign.com
 www.divamarketingblog.com
 www.marismith.com/blog
Books
 The Digital Handshake by Paul Chaney
 Twitter Power by Joel Comm, Anthony Robbins, Ken Burge
Learn more about NAWBO
www.nawboatlanta.org
© 2010 Bloomberg Marketing

18. Toby Bloomberg: My Life In Social Media
I
© 2010 Bloomberg Marketing

19. From Diva Marketing To YOU!
Toby Bloomberg
Bloomberg Marketing/Diva Marketing
www.divamarketingblog.com
@tobydiva
© 2010 Bloomberg Marketing