1. Tirath Singh Rawat –House No-D-327 , B1 Sector 11, PratapVihar –Ghaziabad Mob-91-9650039017
9871464461 Email: tsrawat_2002@yahoo.co.uk
Seeking assignments in Strategy Planning / Business Growth / Marketing / Merchandising/
Production Planning /Retail Store Operations with an organization of repute
 A competent professional with 18 + Years of experience in Retail Business ,Sales & Marketing ,
Customer Servicing , Training and Team Management.
 Proficient in launching of New Retail Stores , Category & Non competing sub categories .
 P & L accountability .
 Proficient at providing value added services to The Members & Customers.
PROFILE SUMMARY
CURRENT.
Business Consultant.
Profile:-
Marketing , Sales and CRM plan for calendar year.
Strategize Annual Business plan for COCO , FOFO,COFO& online stores.
Production planning for men’s apparel comprising Formal , Casual , Club wear shirt , Trousers formal and
casual.
Strategize pricing of products according to fabric blend , designs from different mills.
Strategize business for Master franchisee &distributors.
Purchase Planning for Fabric for shirting and suiting from different mills according to Annual Business
Plan.
From Aug. 2005 Till July 2014 With Ritu Wears Big Life as “Head- Retail ”
Profile:-
Sales- Strategize ABP. Marketing – ATL,BTL & CRM.
Strategize new initiatives , Training & process , Corporate development and people management.
Hiring & Training team of more than 1000 people in retail sales , marketing , VM, & SCM.
BD & managing catalogue sales. Category management for top line growth & promotion / offer
management. Policies and mentoring team . Legal Compliance and business forum co ordination.
Implementing sustainable best practices and financial compliances.
Selected Accomplishments
 Member of core team to negotiate for properties on revenue sharing & ZERO Rent.
 20 % of Total Revenue from Members ( i.e 50 Cr. )
 20% Increase on Top line during financial year 2012-13.
 04% Increase at Bottom line .
 Bringing Up Home Furnishing Category to 7% of the total Revenue of the Organization .
 Bringing Up Foot Wear Category to 6% of the total Revenue of the Organization .

2. 2
 Bringing Up Ladies hand bags- one Department of Luggage category to 3% of the total Revenue of the
Organization .
 Set Up jewellery Category with 35% Margin (NOT) With ZERO investment. Contributing 3% of the
total revenue .
 Set up in-house Training Dept. (Appx. saving of Rs. 12lacsPA )
 Effective check/control on pilferage to bare minimal ( Brought down to 0.35% )
 Monitoring and savings on electricity bills. (Appx.Saving of Rs.50 Lacs PA )
 Introduce customer facilitators to man the trial rooms in place of security guard.(Appx revenue
generated Rs. 50 lacs pa.)
 Introduction of Customer Satisfaction Index.
 Appreciable fall in the attrition rate due to Employee Retention Programme.
 .
CORE COMPETENCIES
 Developing business plans ( ABP ) & strategies in sync with plans of
organization.
 Targeting Bottom Line for every concept along with Buying Team.
 Co Relating Top Line &Margins .
 Review Mechanism of Sales , Margins , Cost , CRM & Business
Strategies.
 Deriving Methodology for Current & Future Customers.
 Strategize sales from Members (20% ) under CRMProgram .
 Member of Core Team to finalize ATL & BTL Plans .
 Budgeting , Profit & Loss accounting.
 Visibility of all the KRAs to the Management on defined frequency.
 Budgetary and inventory control .
 Space and staff management of (2,50,000 sqft area and 1000 + staff)
respectively.
.
July 2001 to Nov 2004The Raymond Shop Delhi as Store Manager operations
Directly responsible for operations of Two Retail stores with size of 3500 sq. feet each. Managing
Sales, inventory level , V.M standards,inventory control.
 To deliver sales growth targets for the store, by managing a team of Sales Ad visors and Senior Advisor.
Buying of Fabric for suiting , shirting & suit lengths for winter & summer.
 Review and corrective action on sales.
 Customer satisfaction index – for overall satisfaction in terms of merchandise , service & promos.
 Managing people, product availability and financial performance. Make sure to achieve the sales goal.
1998-2001 NANZSupermarket as Dy Manager Operations
EDUCATION
Economics Honours Graduate.
PGDM
Tirath Singh Rawat
Formulating Annual
Business Plan
Marketing
Business Expansion
C R M
Profit Centre Operations
Sales / Merchandising
Market Penetration
Visual Merchandising
Stock Management
Cost Control
Shrinkage Control
Training & Development
Team Management