Join us on this journey to unveil the building blocks that will shape your brand’s success in 2024. Our expert panelists will arm you with the knowledge and strategies needed to ensure your marketing foundation is rock-solid and 2024-ready.
Tinuiti experts from Paid Search, Retail Operations and SEO will be joined by eCommerce fulfillment solution, ShipBob, search intelligence platform, Adthena, and cross channel marketing platform, Iterable. Our panelists will guide you through the intricacies of Paid Search strategies, dive into the ever-evolving world of SEO, focusing on the key elements that drive visibility and organic growth for your brand. Learn how to reinvest in your business by optimizing your commerce strategy to drive both revenue generation and recovery and make your brand stronger than ever.
How AI Is Shaping Retail- Discover the future of retail
How do I ensure my marketing building blocks are 2024 ready?
1. T R I V I A T I M E
Asked which devices they’ll use for
online shopping, phones had the
highest share at 67% of respondents,
but the share intending to use
voice-enabled devices like Amazon
Echo or Google Home rose from 8% in
2022 to 14% in 2023.
A N S W E R :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats
Phones
Learn more:
2. How do I ensure my marketing building
blocks are 2024 ready?
3. DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
4. Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
7. Our Speakers
Aaron Levy
Vice President, Paid
Search
Phil Stolt
Senior Vice President,
Commerce
Tom Davis
Manager of Platform
Partnerships at ShipBob
Gary Galloway
Senior Global Product
Marketing Director
Sterling Bailey
Product Evangelist
10. Top Rated AI Powered Cross-Channel Communication Platform
Transactional
& Order Data
Behavioral Data
(Web/Mobile)
Profile Data Product Data
Relevant 3rd
Party Data
Push
Email Multi-App
Push
Mobile
Inbox
In-App SMS Direct
Mail
Web
Push
Social Universal
Webhooks
Internal Data
Stores
External BI
Tools
Iterable AI Studio
1-to-1
Relevance
Built for Data Ease of Use Open & Flexible AI Powered
11. What question are you asking
yourself most going into 2024?
● How do I break down barriers between channels?
● How do I ensure my marketing building blocks are
2024 ready?
● How do I effectively personalize messaging to my
audiences?
● List other in the chat
POLL
12. What was your first AIM screen
name?
● Let us know in the chat in the panel to
the right!
POLL
13. To foster brand loyalty, what strategies are
you currently employing to enhance
customer relationships?
● Personalizing the shopping experience
● Ensuring transparency in data use
● Implementing customization in the delivery
experience
● All of the above
POLL
14. Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I ensure my marketing building blocks are
2024 ready?
Recapping
biggest
problems
marketers
faced this year
15. Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I ensure my marketing building blocks are
2024 ready?
Recapping
biggest
problems
marketers
faced this year
16. Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I ensure my marketing building blocks are
2024 ready?
Recapping
biggest
problems
marketers
faced this year
17. Key Takeaways
1. AI will be an invaluable tool in marketing + supply
chain management. Embrace evolving technology
to stay competitive in the ever changing world of
e-commerce.
2. The trend of customization + personalization is
just getting started. It’s key however, to maintain a
sense of responsibility to avoid going too far and
scaring the customer.
3. Meet the expectations you set. That means
automating warehouse management for accurate
inventory levels, aligning marketing with
fulfillment, consistency across channels and
flexibility in planning for opportunistic moments.
19. Q&A
Aaron Levy
Vice President, Paid
Search
Phil Stolt
Senior Vice President,
Retail Operations
Thomas Davis
Manager of Platform
Partnerships at ShipBob
Gary Galloway
Senior Global Product
Marketing Director
Sterling Bailey
Product Evangelist
21. DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
22. T R I V I A T I M E
Which social media platform will the
majority of respondents look to for their
holiday shopping inspiration?
Q U E S T I O N :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats
