1. Tencent WeChat
Tingyi Wei
http://www.insidemobileapps.com/2013/04/22/wechat-
launches-tv-commercial-campaign-targets-singapore/

2. What’s WeChat?
http://download-wechat.com/wp-
content/uploads/2013/08/Download-

3. History
 Owned by Tencent
 2011.01 Launched
 2012.03 100M users (443 days)
 2012.09 200M users (6 months)
 2013.01 300M users (4 months)
 2013.10 600M users (9 months)

4. What’s Special?
 Audio Message
 Integration of SMS, social networks,
games, even payments
 Different ways of adding friends
http://www.techinasia.com/wechat-indonesia-

5. What’s Hot?
 Added taxi booking and payment
service in January 2014
 Support for Didi Taxi Service
 21 million rides booked on WeChat
during the first month

6. Interesting Story
 WeChat Tenpay
 Strong competitor to Alibaba Alipay
 Attract users by offering coupons for
each purchase or taxi ride to both
buyers and sellers

7. Tencent Financial Info
 IPO 2004 in Hong Kang
 Market value exceeds $100B Sep.
2013
WhatsApp 19B
=> WeChat 13B

8. Competitors

9. Prediction
 Success: yes
 New features: yes
 Substituted by new ways for
messaging: yes