The document provides tips for developing a social media posting strategy that is less arduous and overwhelming. It recommends researching your ideal client to discover their needs and interests, then brainstorming topics that would appeal to them. It also suggests creating a yearly and monthly content calendar to stay organized and posting a variety of content like images, videos, and links from reputable sources. Regular testing can help determine the best platforms and times to post.

2. Arduous
Overwhelming
Gut-wrenching
Teeth-clenching
Headache inducing
Frustrating
Stressful
Taxing
Tedious

3. QUICK
POLL

4. Don’t
know
what
to post

5. Don’t
know
where
to post

6. Don’t
have
time to
post

7. Increased

8. Greater

9. More

10. Increase in

11. Fill

12. What’s Your…

13. Have You Got A…

14. Then You Can…

15. Who is your
Ideal Client?

16. Do some
RESEARCH!

17. Visit LinkedIn…

18. Visit LinkedIn…

19. Visit Facebook…

20. Search Facebook…

21. Discover their
Needs, Wants,
Fears &
Frustrations

22. Brainstorm
topics that
would appeal to
your ideal client

23. Yearly Topic Planner
Nov Dec Jan Feb
Mar April May June
July Aug Sept Oct

24. Monthly Topic Content Calendar
Monday Tuesday Wednesday Thursday Friday Weekend
Week 1 Motivation
Quote
Tip C.T.A Tip Aspiration Mix
Week 2
Week 3
Week 4
Week 5

26. What types of
posts get
most
engagement?

27. Entertainment
+
Education
=
Edu-tainment

28. Posts with images
Text based posts
Native video
Quality content
Long-form posts
Links

29. Great Image Resources
Pexels.com (free)
Unsplash.com (free)
Gratisography.com (free + small fee)
Deathtothestockphoto.com (free)
Pixabay.com (free)
Styledstock.com (free)
And of course…Canva.com (free)

30. Curate Content
40%
Your
Content
60%
Other’s
Content

31. Where to find content?
FB Pages / Groups
LinkedIn
Pinterest
Online magazines
Online newspapers
Relevant Websites
YouTube etc
Podcasts
Slideshare
Findarticles.com
Amazon.com

32. Some of my personal fav sites for
content curation are…
Smh.com.au/small-business
Slideshare.net (owned by LinkedIn)
Pinterest – for quotes and infographs
Forbes.com / Inc.com / Entrepreneur.com
Mashable.com / Socialmediaexaminer.com
youtube.com/user/americanexpressOPEN
Kbbtv.com.au – Kochie’s Business Builders

33. Time Saving Tools

34. Where to post?

35. B2C & B2B

36. Do some testing

37. Do some testing
(**US Time)
Same post on LinkedIn…

38. Do some testing

39. Need some
help with your
marketing
strategy?

40. Book Your
Power Call
Today
Bit.ly/JMCalendar

41. Questions
&
Answers