Face Book For Business
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Face Book For Business
- 3. facebook for Business Tim Ludy Reliable Business Partners June 9, 2010 3pm-5pm Veterans Inc. South Street Shrewsbury, MA
- 4. Today What What is a facebook account vs. fan page? What impact does Facebook have on business, the web, and mobile applications today. Why Why do people use Facebook? Why do businesses use it? How How to use it effectively for your business. How to set it up (step by step).
- 6. Pages
- 9. Fan page
- 11. What is the difference between a business account and a personal account? Page directory
- 13. Social Networking vs. Social Media Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.
- 14. Social Networks
- 15. Social Networking vs. Social Media Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial.
- 16. In simplest terms, social networking is the “what,” and social media is the “how."
- 17. FACEBOOK? Facebook is a component in the so-called ‘social media’. Facebook is a social network. Facebook is also a platform to build on.
- 18. Networks Sarnoff’s Law Tune-In Broadcast Metcalfe’s Law Connect Peers Reed’s Law (GFN) Join/Create Group
- 21. Circle of reciprocity Amy Wants a job at Google Helen Needs a doctor referral Elaine Needs funding for her startup Beth Needs a ride to the airport Gina Wants an introduction to an exclusive conference Diane Wants recommendations on her upcoming trip to China Frances Looking for a roommate
- 23. New Rules of Marketing & PR: Rule #1 Nobody cares about your products or services (except you). What people do care about are themselves and ways to solve their problems. People also like to be entertained and to share in something remarkable. Source: Wolrd Wide Rave, David Meerman Scott pgs. 5-6
- 24. The Tire The Tower The Hub and Spokes Source: Forrester Research, Inc.
- 25. RecommendationsDEVELOP A HUB-AND-SPOKE MODEL Build an internal sandbox. Establish your social strategy internally, and then turn to third parties for implementation. Process customer comments/opinions from social programs. Measure the effects of social media beyond routing customer issues. Integrate with other customer systems. Source: Forrester Research, Inc.
- 29. Why facebook?
- 30. April 21,2010
- 31. April 21,2010
- 32. News from F84/21/2010 <Add Open Graph news here>
- 33. 4/21 Facebook News “Facebook’s New Social Plugins Come to 50,000+ Websites in One Week” -Mashable Google’s Nightmare: Facebook “Like” Replaces Links -CNN
- 37. 30 50,000 in a week!
- 41. What personal information is shared with sites that use social plugins? None of your information – your name or profile information, what you like, who your friends are, what they have liked, what they recommend – is shared with external sites you visit with a plugin. Because they have given Facebook this "real estate" on their sites, they do not receive or interact with the information that is contained or transmitted there. Similarly, no personal information about your actions is provided to advertisers on Facebook.com or on the other site. http://www.facebook.com/help/?faq=17092
- 48. How to use facebook effectively for your business…
- 49. Applications for business Blog promotion Business/self promotion Communication Networking Collaboration Audio/Visual Miscellaneous http://mashable.com/2009/01/22/business-facebook-apps/
- 50. Networking with other platforms Creating a resource Creating contests that include participation Empowering pre-existing pages Targeting the proper demographic http://mashable.com/2009/03/30/successful-facebook-fan-page/
- 51. 1. Networking with other platforms Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. Key Takeaway: Connecting multiple social platforms and a hub from the brand website, can help funnel consumers throughout the network.
- 52. 2. Creating a resource Some pages are used as connection hubs, but others offer information pertinent to their consumers. They use the information as added value to have consumers create a connection with the brand. Key Takeaway: Offering a resource page allows a brand to target a new demographic, outside of those that already know and love the business.
- 53. 3. Creating contests that include participation For brands that want fan pages to have added value (a reason for users to join the page, aside from brand loyalty), but don’t want to become a resource portal; offering contests and coupons specifically to Facebook users can entice consumers to join. Sears offered fans a $10 coupon to use in stores, giving consumers a reason to join. Key Takeaway: Offering something to consumers to join can help build a large community. Some examples of things to offer: Coupons, free shipping, weekly deals.
- 54. 4. Empowering pre-existing pages Coca Cola Facebook page. The fan page was created by two users who liked Coke. What started as a fan page for fun, turned out to be the largest product fan page on Facebook. Coca Cola, instead of taking over the page and making it their own, rewarded the fans by bringing them to Atlanta and giving them a tour of the Coke facility. The fan page remains theirs, but now they have the blessing and help of Coca Cola. By empowering the fans to keep their fan page, Coke ensures a passionate page owner. Key Takeaway: Taking over unsanctioned Facebook fan pages isn’t always the best idea. Instead, rewarding dedication can inspire others to do the same.
- 55. 5. Targeting the proper demographic Sometimes no matter what you do, your Facebook page won’t grow. This can simply be a side effect of Facebook’s demographic. There are just some brands that will not have a strong presence on Facebook. Understanding the demographic present can help you decide if Facebook is worth it for your business. Key Takeaway: Some brands cannot expect huge followings on Facebook. Brands or product lines targeting the demographic most prominent on Facebook tend to see the quickest growth.
- 56. Fanpage Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.
- 58. Increase Facebook Fanbase #1: Embed Widgets on Your Website #2: Invite Your Email and Ezine Subscribers #3: Add to Your Email Signature Block #4: Make a Compelling Welcome Video #5: Use Facebook Apps #6: Integrate the Facebook Comment Feature #7: Get Fans to Tag Photos
- 59. Website
- 60. Increase Facebook Fanbase #8: Load Videos and Embed on Your Site #9: Place Facebook Ads #10: Run a Contest #11: Link to Twitter #12: Get Fans to Join Via SMS #13: Use Print Media #14: Display at Your Store/Business
- 62. Increase Facebook Fanbase #15. Add a Link on Your Personal Profile #16: Add a Badge/Button to Your Profile #17: Use the Share Button #18: Use the @ Tag #19: Autograph Posts on Other Walls #20: Autograph Other Fan Pages #21: Maybe Use “Suggest To Friends”
- 64. FaceBook Connect GONE! Social Plugins
- 65. Social Graph is the prize!
- 66. Social Graph
- 67. How to setup facebook…
- 68. Facebook account Create an account Step by Step Vanity url: http://www.facebook.com/username/ FB Help: Usernames: Facebook pages http://www.facebook.com/help/?page=900
- 69. Add a FanPage(Fan = Like) http://www.facebook.com/pages/create.php
- 71. Custom Landing Tab Examples
- 72. Landing pages http://facebook.com/stevespangler http://facebook.com/ezinearticles http://facebook.com/vw http://www.facebook.com/AliceInWonderland http://www.facebook.com/threadless http://www.facebook.com/cocacola http://www.facebook.com/starbucks http://www.facebook.com/reliable.business.partners
- 73. Facebook ads Step by step Help
- 74. How do I add other Page Admins?
- 75. How can I transfer Page admin rights? There is currently no way to take away admin status from the creator of a Page. However, Page admins can add or remove other admins by following these steps: Click the "Edit Page" link below the Page’s photo. On the right hand side, click the "Add" link in the Admin section. Select the friend you would like to add as an admin. http://www.facebook.com/help/?faq=15708
- 76. resources
- 77. Facebook Guide Facebook 101 Managing your Facebook wall Using Facebook for business http://mashable.com/guidebook/facebook/
- 78. Tools
- 79. Links Email links to you : I’ll send you a link to all the resources I’ve collected here and email it to you. Subscribe to www.reliablebusinesspartners.com blog. email or RSS option
- 80. First You have just begun. If and when you need help please contact me. I am here to help you improve your business condition. Use me, my blog as a resource and use my facebookfanpage as a resource. Let the folks know on my fanpage if you liked this seminar and let me know your thoughts on how it can improve. Share my resources with your friends and colleagues.
- 81. Lastly Survey (What works/what doesn’t?) Like this seminar? Recommend to your friends/colleagues? Other topics of interest? Follow up? Do you need help? Do you know someone that could benefit?
- 83. Rules of a World Wide Rave Nobody cares about your products/services (except you). No coercion required. Lose control. Put down roots. Create triggers that encourage people to share. Point the world to your (virtual) doorstep. Source: Wolrd Wide Rave, David Meerman Scott pgs. 5-6
- 85. Survey In the past two months either privately or professionally, in order to find an answer to a problem or research (or buy) a product, have you: Responded to a direct-mail advertisement? Used magazines, newspapers, TV, or radio? Used Google or another search engine? Emailed a friend, colleague, or family member (or used IM, chat rooms or equivalent) and received as a response a URL, which you then clicked to visit a web site? Source: World Wide Rave, David Meerman Scott pg. 15
- 86. Typical response… Source: World Wide Rave, David Meerman Scott pg. 15 5-20% 80-100%
- 87. 5/4/2010
Notas do Editor
- 60 seconds on “Why Facebook?”I am so excited about this seminar!You are going to learn a lot about facebook and how to use it to help your business.I’m going to enjoy watching the faces and the light bulbs… Looks like hum, wow, wow, huh.Added 100,000,000 new users in 6 months!From April to September 2009That’s 100 Million!!!Current active members = 400 millionFacebook offers businessesFanpagesSocial AdsSocial pluginsHave you looked at any of those options?
- My Name,,,,I advise, consult, collaborate, coach, and train business owners and corporate executives how to add social media to their marketing mix.Look at Facebook as a tool. See Facebook as a channel to communicate through. Facebook is immerging as THE network/platform today. It looks very promising following their recent developers conference…I have a lot of information to share with you today.
- You will learn why use facebook, and how to use facebook. You will leave here armed and ready to go!I have tons of links and resource references throughout this presentation. Make sure I have your email because I will email you with all those resources.
- http://www.facebook.com/group.php?gid=111549768622I’ll make reference to many different web sites and will make those links available via email. to anyone who requests them.
- Custom landing page
- Business accounts are designed for someone who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests. http://www.facebook.com/help/?faq=12850You may create a business account if you don't already have a standard Facebook account. To get started, you will need to first create a Facebook Ad or Facebook Page. Once you’ve entered in the required information, you will be taken to the "Facebook Login" page and asked if you have a Facebook account. If you do not currently have a Facebook account, then at this point, please select "I do not have a Facebook account." You will then need to enter your email address and date of birth. Please be aware that managing multiple accounts is a serious violation of Facebook’s Terms of Use. If we determine that an individual has more than one account, we reserve the right to terminate all of their accounts. http://www.facebook.com/help/?faq=12839
- Lon S. Cohen attempts to provide an explanation in a recent post on the cohcom blog:Social Media can be called a strategy and an outlet for broadcasting, while Social Networking is a tool and a utility for connecting with others. The difference is not just semantics but in the features and functions put into these websites by their creators which dictates the way they are to be used. There’s also a kind of, which came first, the chicken or the egg kind of argument to be made here. I suspect that Social Networking came first which evolved into Social Media."Lon further distinguishes which sites/tools fall into which category. LinkedIn? He calls that social networking. YouTube? It's social media. And what about Twitter and Facebook?Twitter and Facebook are Web 2.0 sites with the whole package. They straddle the Social Media and Social Networking divide perfectly."Still confused? Well here's perhaps a simpler way to process the divide. Social Media are tools for sharing and discussing information. Social Networking is the use of communities of interest to connect to others. You can use Social Media to facilitate Social Networking. Or, your can network by leveraging Social Media.
- http://www.youtube.com/watch?v=6a_KF7TYKVc
- Lon S. Cohen attempts to provide an explanation in a recent post on the cohcom blog:Social Media can be called a strategy and an outlet for broadcasting, while Social Networking is a tool and a utility for connecting with others. The difference is not just semantics but in the features and functions put into these websites by their creators which dictates the way they are to be used. There’s also a kind of, which came first, the chicken or the egg kind of argument to be made here. I suspect that Social Networking came first which evolved into Social Media."Lon further distinguishes which sites/tools fall into which category. LinkedIn? He calls that social networking. YouTube? It's social media. And what about Twitter and Facebook?Twitter and Facebook are Web 2.0 sites with the whole package. They straddle the Social Media and Social Networking divide perfectly."Still confused? Well here's perhaps a simpler way to process the divide. Social Media are tools for sharing and discussing information. Social Networking is the use of communities of interest to connect to others. You can use Social Media to facilitate Social Networking. Or, your can network by leveraging Social Media. Social networking and social media – both have the world “social” in them, but they should notbe confused as the same thing. In fact, unless you understand how they are different and howthey interact, your attempt to use them in a digital campaign strategy is probably going to missthe mark.In simplest terms, social networking is the “what,” and social media is the “how."Let’s start with the “what.” Social networks are made up of peers seeking and giving advice tomake better decisions. Advanced social networking science can even tell us which people giveout the most advice in the network and have the most influence. These people are calledopinion leaders. Some social networks are very large but they tend to get smaller whendecisions are more risky.Now comes the “how” – as in how the social networks communicate. Social networks connectthrough traditional means, like face‐to‐face conversations, but we also use new‐fangledapproaches, such as blogs, syndicated videos, social bookmarks, and more, which we call socialmedia. Unlike social network theory, which involves decision behaviors based on patterns ofadvice seeking, social media pertains to how this information can be shared online.In a campaign, we often want to rush into the “how,” for example: “How can we use socialmedia in our next campaign to sell more products?” This approach puts the “how” in front ofthe “what,” which is the incorrect sequence in virtually any strategy.First, you need to evaluate the viability of leveraging existing social networks for your businessobjectives. There are many instances where online social networks do not exist, and if youapply social media to that type of environment, no one will be listening. As a general rule: thegreater the gravity of the decision (i.e., the greater the risk), the more likely that socialnetworking is in play and can be leveraged. Therefore, we need to begin by asking ourselves,“Do my customers want to reduce risk in making decisions?” and “Do they rely on peernetworks to reduce this risk?” If the answer to these questions is yes, then we’ve settled the“what” portion.The next question is whether social media can help us tap into this behavior. The answer ismaybe. Social media are thriving hubs of social networking behavior and are naturally verydesirable channels. But influencing them isn’t so simple. The very reason the person is there isto make an informed decision on your industry without commercial interference on thedecision process. Sometimes it makes better sense to take advantage of social networkingbehavior without social media.At a glance:1. Social networks and social media are distinct but connected2. Social networks are patterns of advice seeking and advice giving used to reduce the riskof decisions.3. Social media is a popular platform for delivering the social message.4. You need to establish whether the social networking exists in your target market andwhether social media is viable channel of influence.For more information, please email lhill@r2integrated.com or call 410‐327‐0007 x 1246http://www.r2integrated.com/pdf/Social_Networking_vs_Social_Media.pdf
- Social networking and social media – both have the world “social” in them, but they should notbe confused as the same thing. In fact, unless you understand how they are different and howthey interact, your attempt to use them in a digital campaign strategy is probably going to missthe mark.In simplest terms, social networking is the “what,” and social media is the “how."Let’s start with the “what.” Social networks are made up of peers seeking and giving advice tomake better decisions. Advanced social networking science can even tell us which people giveout the most advice in the network and have the most influence. These people are calledopinion leaders. Some social networks are very large but they tend to get smaller whendecisions are more risky.Now comes the “how” – as in how the social networks communicate. Social networks connectthrough traditional means, like face‐to‐face conversations, but we also use new‐fangledapproaches, such as blogs, syndicated videos, social bookmarks, and more, which we call socialmedia. Unlike social network theory, which involves decision behaviors based on patterns ofadvice seeking, social media pertains to how this information can be shared online.In a campaign, we often want to rush into the “how,” for example: “How can we use socialmedia in our next campaign to sell more products?” This approach puts the “how” in front ofthe “what,” which is the incorrect sequence in virtually any strategy.First, you need to evaluate the viability of leveraging existing social networks for your businessobjectives. There are many instances where online social networks do not exist, and if youapply social media to that type of environment, no one will be listening. As a general rule: thegreater the gravity of the decision (i.e., the greater the risk), the more likely that socialnetworking is in play and can be leveraged. Therefore, we need to begin by asking ourselves,“Do my customers want to reduce risk in making decisions?” and “Do they rely on peernetworks to reduce this risk?” If the answer to these questions is yes, then we’ve settled the“what” portion.The next question is whether social media can help us tap into this behavior. The answer ismaybe. Social media are thriving hubs of social networking behavior and are naturally verydesirable channels. But influencing them isn’t so simple. The very reason the person is there isto make an informed decision on your industry without commercial interference on thedecision process. Sometimes it makes better sense to take advantage of social networkingbehavior without social media.At a glance:1. Social networks and social media are distinct but connected2. Social networks are patterns of advice seeking and advice giving used to reduce the riskof decisions.3. Social media is a popular platform for delivering the social message.4. You need to establish whether the social networking exists in your target market andwhether social media is viable channel of influence.For more information, please email lhill@r2integrated.com or call 410‐327‐0007 x 1246http://www.r2integrated.com/pdf/Social_Networking_vs_Social_Media.pdf
- Twitter and Facebook are Web 2.0 sites with the whole package. They straddle the Social Media and Social Networking divide perfectly."
- FB Era example from Stanford Graduate School demonstrating the power of social networking.Everyone place a request on post it on white board, everyone else tried to help.-Frances can drop Beth at airport and her sister lives in Beijing. Diane knows several partners at a venture capital firm.“…you would never physically assemble a large group of people for the purpose of asking each other favors”… BNI example
- FB Era example from Stanford Graduate School demonstrating the power of social networking.Everyone place a request on post it on white board, everyone else tried to help.-Frances can drop Beth at airport and her sister lives in Beijing. Diane knows several partners at a venture capital firm.“…you would never physically assemble a large group of people for the purpose of asking each other favors”… BNI example
- If you’re focused primarily on prospective customers and building awareness there are two options:1. Social PR & Influencer OutreachUsing social connectivity to introduce your company or products to influencers. In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. In either event, your job in this circumstance is to create conversation.2. Social Campaigns & Apps (social media marketing)In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Couponing on Facebook, “make us a haiku and win” contests, and most branded iPhone apps fall into this category.If you seek to straddle the line and reach both prospective (via search) and current customers, here’s your program:3. Content Marketing & Thought LeadershipMost often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.Next two: If you’re considering “social media” as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives:4. Brand CommunitiesTake your best customers – the 1% that really give a damn about you – and activate them. Bring them together, give them assignments, ask them for input, and turn them into a volunteer marketing army. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.5. Social CRM (customer relationship management)The new telephone. “Social media” will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook).
- Nobody cares about your products (except you).What people do care about are themselves and ways to solve their problems. People also like to be entertained and to share in something remarkable. In order to have people talk about you and your ideas, you must resist the urge to hype your products and services. Create something interesting that will be talked about on line. But don’t worry---because when you’re famous on the web, people will line up to learn more and to buy what you offer!No CoercionFor decades, organizations of all kinds have spent bucketfuls of money on advertising designed to coerce people into buying products: Free shipping! This week only, 20 percent off! New and improved! Faster thatn the other guys! This product-centric advertising is not how you get people talking about you. When you’ve got something worth sharing, people will share it---no coercion required.Lose ControlHere’s a component that scares most people silly. You’ve got to lose control of your “messages”; you need to make your valuable online information totally free ( and freely sharable); and you must understand that a World Wide Rave is not about generating “sales leads.” Yes, you can measure success, but not through business-school Return on Investment (ROI) calculators.Put Down RootsIf you want your ideas to spread, you need to be involved in the online communities of people who actively share. Create Triggers that encourage people to share.When a product of service solves someone’s problem or is very valuable, interesting, funny, or just plain outrageous, it’s ready to be shared. To elevate your online content to the status of a World Wide Rave, you need a trigger to get people talking.Point the world to your (virtual) doorstepIf you follow the rules of the rave as described, people will talk about you. When they do, they’ll generate all sorts of online buzz that will be indexed by the search engines, all relating to what your organization is up to . Forget about data-driven search engine technologies. The better approach to drive people to your stuff via the search engines is to create a World Wide Rave. As a result, your organization’s web sites will quickly rise to prominence in the ranking on Google, Yahoo, and the other search engines.
- Organization wise: The tireThis distributed team has employees adopt these tools without centralized organization. As a result,different teams have launched blogs and social networking sites at the same time.The towerThis centralized team has all social media deployment come from a single organized group.The hub and spokeThis cross-functional team has an internal team assembled that includes representativesfrom many different departments and groups. It is responsible for social media strategy and adoption.
- June 24, 2009How To Organize Your CompanyFor Social Computingby Jeremiah K. Owyangfor Interactive Marketing ProfessionalsSource: Forrester Research, Inc
- From the Brand out:1. Observe, listen, organize engagement strategy2. Specify authorities in organization3. Conversation workflow:-Listen-Respond-Learn
- Start by posting content, monitoring results and feed reporting mechanism that will give you time-trending data for later analysis. This analysis feeds revision to your plan and approach, and the cycle refreshes.
- The Open Graph protocol enables you to integrate your web pages into the social graph. It is currently designed for web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with Facebook Pages. Based on the structured data you provide via the Open Graph protocol, your pages show up richly across Facebook: in user profiles, within search results and in News Feed.
- What are social plugins?Simple tools that can be "dropped" into any website to provide people with personalized and social experiences. Using social plugins, websites everywhere can give you more ways to experience the web with your friends--from letting you form connections on these sites with your favorite movies or restaurants to showing you the most popular content based on what is being shared among your friends. Rather than seeing popular stories, products or reviews from people you don't know, you'll now see content that matters to you the most--from your friends--displayed prominently.Social plugins include: "Like" or "Recommend" buttons: Click to publicly share and connect with content you find interesting.Activity Feed: What your friends are liking, commenting on or sharing on a site.Recommendations: Most liked content among your friends on a site.http://www.facebook.com/help/?faq=17090How do social plugins work?While these buttons and boxes appear on other websites, the content populating them comes directly from Facebook. The plugins were designed so that the website you are visiting receives none of this information.Theseplugins should be seen as an extension of Facebook.You only see a personalized experience with your friends if you are logged into your Facebook account. If you are not already logged in, you will be prompted to log in to Facebook before you can use a plugin on another site.At a technical level, social plugins work when external websites put an iframe from Facebook.com on their sites, as if they were agreeing to give Facebook some real estate on their websites. When you visit one of these sites, the Facebook iframe can recognize if you are logged into Facebook. If you are logged in, it’ll show personalized content within the plugin as if you were on Facebook.com directly. Even though the iframe is not on Facebook, it is designed with all the privacy protections as if it were. http://www.facebook.com/help/?faq=17091
- http://mashable.com/2010/04/26/facebook-openness-debate/Shocker: Facebook Does What’s Best For FacebookThere’s a debate in progress over Facebook’s new “like” buttons and “Open Graph API”, with open web advocates questioning the true “openness” of the new platform, and Facebook arguing that the move is good for the web.For those not clued in, here’s a 10-point guide to the debate and my take on who’s right:1. OPEN GRAPH:Facebook launched its “Open Graph” on Wednesday, including “like” buttons that let users express interest in any piece of content on the web, sharing that data back to their Facebook profiles.2. PUBLISHER INCENTIVES:Publishers are rushing to add these “like” buttons to their sites, plus other “Social Plugins” from Facebook (and more complex Open Graph implementations), since every time someone “Likes” something on your website, it creates a link back from the person’s Facebook page. Websites can also display the most relevant content to any user based on their friends and likes. All of which means more traffic and revenue for publishers.3. SOME PARTS OPEN: Publishers are also adding data to these pages to identify specific items — like, say, identifying that a piece of content is a song, and including the title and band name (aka semantic data). This makes it easy for Facebook to organize their database of everything on the web — this semantic data is also accessible to rivals like Google.4. SOME PARTS CLOSED: The “likes” data isn’t really accessible to Facebook’s rivals — unless they implement Facebook logins on their sites, Google and the rest can’t get unlimited access to your “likes”. So, Facebook is building a database of the world’s preferences, but won’t give others access unless they promote Facebook on their sites (by using Facebook logins).5. OPEN ALTERNATIVES: There are open alternatives to Facebook logins (eg. Open ID), but publishers rarely use those because they don’t drive traffic and signups like Facebook logins do.6. NO EXPORT: Facebook also doesn’t let users export all their “likes” at once. If a rival builds a better service and you want to export and re-import all your “likes” to the new one, you can’t do that easily. So Facebook is building a database of information about you, but you don’t really own it: Facebook does.7. LESS CHOICE: Open web advocates argue that it’s bad for users if you’re locked in to one system — rivals can’t build better systems and provide choice.8. KEY TO SUCCESS:Facebook’s critics are correct, but unless Facebook keeps the “social graph” locked up in its database, the company can’t take over the web with a widely-used ID system and capture value for itself (ie. make lots of money).9. MARKETING TERM: The implicit allegation is that Facebook is merely using “open” as a marketing term, since the Open Graph API isn’t fully open. That’s somewhat true since Facebook’s value proposition relies on keeping some of that data “closed”.10. FACEBOOK WINS:Facebook has won the web by solving the identity problem for users and publishers. They’ve also helped to advance efforts around the semantic web. Rivals will try to fight back with a truly open solution, but without the correct incentive (lots of traffic for publishers), how can they compete?Bottom line: when a company solves a problem, should we be surprised that they solve it in a way that creates value for both customers and the company itself? Isn’t that how capitalism works?
- Shocker: Facebook Does What’s Best For FacebookThere’s a debate in progress over Facebook’s new “like” buttons and “Open Graph API”, with open web advocates questioning the true “openness” of the new platform, and Facebook arguing that the move is good for the web.For those not clued in, here’s a 10-point guide to the debate and my take on who’s right:1. OPEN GRAPH:Facebook launched its “Open Graph” on Wednesday, including “like” buttons that let users express interest in any piece of content on the web, sharing that data back to their Facebook profiles.2. PUBLISHER INCENTIVES:Publishers are rushing to add these “like” buttons to their sites, plus other “Social Plugins” from Facebook (and more complex Open Graph implementations), since every time someone “Likes” something on your website, it creates a link back from the person’s Facebook page. Websites can also display the most relevant content to any user based on their friends and likes. All of which means more traffic and revenue for publishers.3. SOME PARTS OPEN: Publishers are also adding data to these pages to identify specific items — like, say, identifying that a piece of content is a song, and including the title and band name (aka semantic data). This makes it easy for Facebook to organize their database of everything on the web — this semantic data is also accessible to rivals like Google.4. SOME PARTS CLOSED: The “likes” data isn’t really accessible to Facebook’s rivals — unless they implement Facebook logins on their sites, Google and the rest can’t get unlimited access to your “likes”. So, Facebook is building a database of the world’s preferences, but won’t give others access unless they promote Facebook on their sites (by using Facebook logins).5. OPEN ALTERNATIVES: There are open alternatives to Facebook logins (eg. Open ID), but publishers rarely use those because they don’t drive traffic and signups like Facebook logins do.6. NO EXPORT: Facebook also doesn’t let users export all their “likes” at once. If a rival builds a better service and you want to export and re-import all your “likes” to the new one, you can’t do that easily. So Facebook is building a database of information about you, but you don’t really own it: Facebook does.7. LESS CHOICE: Open web advocates argue that it’s bad for users if you’re locked in to one system — rivals can’t build better systems and provide choice.8. KEY TO SUCCESS:Facebook’s critics are correct, but unless Facebook keeps the “social graph” locked up in its database, the company can’t take over the web with a widely-used ID system and capture value for itself (ie. make lots of money).9. MARKETING TERM: The implicit allegation is that Facebook is merely using “open” as a marketing term, since the Open Graph API isn’t fully open. That’s somewhat true since Facebook’s value proposition relies on keeping some of that data “closed”.10. FACEBOOK WINS:Facebook has won the web by solving the identity problem for users and publishers. They’ve also helped to advance efforts around the semantic web. Rivals will try to fight back with a truly open solution, but without the correct incentive (lots of traffic for publishers), how can they compete?Bottom line: when a company solves a problem, should we be surprised that they solve it in a way that creates value for both customers and the company itself? Isn’t that how capitalism works?
- It’s as if your friends are sitting next to you as you are surfing the web. Sharing, interacting.
- CasesCNNESPNStarbucksMicrosoft Docs.comPandora
- http://mashable.com/2010/04/30/starbucks-facebook-app/
- First of it’s kind page that allows consumers to purchase tickets from facebook page.
- http://mashable.com/2009/01/22/business-facebook-apps/Blog PromotionNetworked Blogs app – This app shows up on your profile or in your boxes tab and displays your blog and any of the blogs you like to read. It’s a great way to promote yourself and others.Notes (Default App) – Default App found on the right side of your profile. Add your RSS feed and view your friends’ feeds. When your blog updates it shows the article in your feed.Social RSS – This one can be in either a box on your profile or even better, its own tab on your profile.SimplarisBlogCast – Quick and simple way to put the title of your blog post and a link to it in your feed.Business / Self PromotionDefine Me – Displays a cloud of words others use to describe your business. This could be your best friend or worst enemy depending on your business and customer service.GLPrint Business Cards – A flashier business card; gives you options to create your digital business card.IEndorse – Testimonials are a great way to build the value of your company. This app allows Facebook denizens to endorse your company or find it via the IEndorse business database.My BusinessBlinkWeb – Create a widget that promotes your business and that others can place on their profiles. This basically turns your friends, clients, or customers into your advertisers.Professional Profile – Create a tab on your profile for all of your professional contacts, information, and activities. Very useful if you want to separate the two sides of yourself.Posted Items (Default App) – Share anything you find on the Internet() by posting it to your profile. Videos, blogs, or even articles about you or your company or anything else you find interesting.Testimonials – Like IEndorse it’s a way to gather customer testimonials, but it doesn’t have the business database for searching businesses.CommunicationCalliFlower – Free conference calls!Smart Phone – Phone to phone calls and even some conference call features that are all handled from your FB profile.SmartMessage Center – Smart is right. This tool allows you to send messages to groups or individuals and gives you back one single result that you can share. It’s a great tool for gathering information and then organizing it into a single page instead of wading through pages and pages of replies. You can even get the results exported as a PDF, RSS, or XLS file.Telephone – Talk, IM, or leave voice messages. I’d say it’s more like a cell phone than a telephone, but you get the idea.Voice Mail – Voice messaging, voice chat, voice enabled wall posts, and more. Add some sound to you profile or just make it possible to leave voice messages.NetworkingIntroductions – If you’re not good at meeting new people this app will help introduce you.My LinkedIn Profile – Creates a badge from your LinkedIn profile that gets displayed on your Facebook profile.SocialFly – Create notes about your online contacts, setup reminders to talk to them, and manage your contacts. Great app for keeping up with business contacts.Tag Biz Business Network – Puts a tag cloud of descriptive tags on your profile and participating friends’ profiles. These tags link back to the Tag Biz directory where you can easily find similar businesses or people and make your networking time more efficient.Workin’ It! – Helps you post and send out your work experience to potential employers or clients and gathers recommendations from your friends and co-workers.Xing() – Hooks into your Xing account (like the LinkedIn app does with LinkedIn) and brings the networking features of Xing to Facebook.CollaborationHuddle by WorkSpaces – Store or share documents, make plans, collaborate on projects, and more (also one of the LinkedIn apps).My Office – This virtual office will help get everyone on the same page by sharing documents, tasks and more.Audio/VisualFacebook Video (Default App) – Share videos of presentations, product demos, and even company commercials.PodCast Player – Share audio interviews on your profile, or your company’s podcasts.SlideShare – If you’re already using SlideShare to share your presentations online then you can connect the account to your profile. If you aren’t already using it you should and start sharing your presentations on your profile.MiscellaneousJD Supra Docs – Stream your documents and info from your JD Supra Docs account to your Facebook profile.Memorable Web Addresses for Profile, Page or Group – If you’re unhappy with your Facebook username/URL, you can make an easy to remember and easy to find address for your business or group.My Money – This online banking app isn’t very useful if you’re a large business, but for small or single owner businesses it’s just one more tool that can help make Facebook a more valuable business stop.Page Maps – Display a mini map (with links to larger maps) of where your business or favorite place to have business meetings are.Static FBML – Add some advanced functionality to your Facebook Page by being able to render HTML or FBML (Facebook Markup Language) on the page. Change the look and feel, and even add apps, forms, and widgets from other places.Run Your Business OnlineWith the right combination of apps you could pretty much run your business from your Facebook profile. Conference calls, virtual office, collaboration utilities, finance apps, document creation and sharing apps, and a separate tab for your business contacts and activities. Facebook is definitely a social network that can be tailored for the business professional.What do you think? Please leave your feedback and any apps I may have missed in the comments section.Josh Peters is a freelance social media consultant from Salt Lake City, Utah who, when he’s not frolicking in the fields of social media, enjoys working on his startup RoyalAnts, watching horror movies with his wife, and playing with his dogs. He blogs at Shuaism and would really like to connect with you on Facebook, LinkedIn, and/or Twitter().
- http://mashable.com/2009/03/30/successful-facebook-fan-page/For many companies a Facebook() fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.This post is part of Mashable()’s Facebook Week. To discuss everything Facebook, join our authors and community at Mashable’s Facebook Page.1. Networking with other platformsBuilding a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. One brand that does that well is Victoria’s Secret with their PINK line.As you can see, on their PINK landing page they have a link to their Facebook fan page and their MySpace() profile. Victoria’s Secret leverages the traffic their home page gets and pushes them to their Facebook fan page.Many companies lack this level of dedication, expecting their consumers on Facebook to find them automatically. However, that’s not usually the case.When is the last time you went looking for a brand’s Facebook fan page? More often than not, a consumer will stumble upon the page, either through a friend or from a hub, similar to Victoria’s Secret’s PINK page.Understandably, the fact that the demographic targeted by Victoria’s Secret PINK, aligns exactly with the demographic that is most active on Facebook, has helped grow the group as well.Key Takeaway: Connecting multiple social platforms and a hub from the brand website, can help funnel consumers throughout the network.2. Creating a resourceSome pages are used as connection hubs, but others offer information pertinent to their consumers. They use the information as added value to have consumers create a connection with the brand.Dell has done a great job with their social media resource for small businesses. Understanding that small business owners buy computers, by offering them this resource, small business owners interested in social media keep Dell top of mind.Although, Dell can’t explicitly gauge the success of this program in ROI, it is a branding exercise. Also, since they offer deals and updates on new products on the page – the page does have a chance to convert small business owners into Dell consumers.Key Takeaway: Offering a resource page allows a brand to target a new demographic, outside of those that already know and love the business.3. Creating contests that include participationFor brands that want fan pages to have added value (a reason for users to join the page, aside from brand loyalty), but don’t want to become a resource portal; offering contests and coupons specifically to Facebook users can entice consumers to join.Sears offered fans a $10 coupon to use in stores, giving consumers a reason to join. Clicking on the coupon takes you to a page where Sears collects your information and sends you information about the coupon, deals, and offers. There’s no way to make sure the coupon is given to only Facebook fans, however like Sears, brands can require an email before receiving the coupon.Key Takeaway: Offering something to consumers to join can help build a large community. Some examples of things to offer: Coupons, free shipping, weekly deals.4. Empowering pre-existing pagesOne of my favorite stories about social media involves the Coca Cola Facebook page. The fan page was created by two users who liked Coke. What started as a fan page for fun, turned out to be the largest product fan page on Facebook.Coca Cola, instead of taking over the page and making it their own, rewarded the fans by bringing them to Atlanta and giving them a tour of the Coke facility. The fan page remains theirs, but now they have the blessing and help of Coca Cola.By empowering the fans to keep their fan page, Coke ensures a passionate page owner.The Coca Cola marketing team was also smart enough to realize that letting others know what happened here would work in their favor. The fan page creators were told to make a video of the history behind the fan page, and how Coke had reached out to them and rewarded them for this.The video shows future ‘brand enthusiasts’ that creating successful groups around Coca Cola can result in rewards and recognition.Key Takeaway: Taking over unsanctioned Facebook fan pages isn’t always the best idea. Instead, rewarding dedication can inspire others to do the same. 5. Targeting the proper demographicSometimes no matter what you do, your Facebook page won’t grow. This can simply be a side effect of Facebook’s demographic. There are just some brands that will not have a strong presence on Facebook.Understanding the demographic present can help you decide if Facebook is worth it for your business.From Quantcast estimates, we can tell that Facebook skews towards female youths. Interestingly, 53% of users have kids and a majority make over $60k a year salary. Obviously, over 50% are college kids. The demographics that make up Facebook are changing quickly, as more moms have begun to join and the college market has become saturated — so be sure to keep checking up on demographic changes over time. As Facebook changes, your campaigns may need to change with it for maximum effect.Armed with this knowledge, Seventeen Magazine jumped on to the Facebook fan page bandwagon. Their brand targets the demographic most prominent on Facebook, meaning a fairly quick and organic growth.For companies whose brand does not target the optimal demographic, finding a specific line that does, works.Consider the brand mentioned earlier in this article, Victoria’s Secret. Instead of putting the entire brand on Facebook, they targeted the PINK line, a line for college students.Key Takeaway: Some brands cannot expect huge followings on Facebook. Brands or product lines targeting the demographic most prominent on Facebook tend to see the quickest growth.I purposely did not talk about using advertising to increase the size of a fan page, because although it can be useful to jump start a fan page, organic growth can help build a more engaged group.Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.Do you have a successful fan page? What did you do to get the word out? What elements did you add to make it easier to pass along? How do you engage your consumers?
- For many companies a Facebook() fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.This post is part of Mashable()’s Facebook Week. To discuss everything Facebook, join our authors and community at Mashable’s Facebook Page.1. Networking with other platformsBuilding a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. One brand that does that well is Victoria’s Secret with their PINK line.As you can see, on their PINK landing page they have a link to their Facebook fan page and their MySpace() profile. Victoria’s Secret leverages the traffic their home page gets and pushes them to their Facebook fan page.Many companies lack this level of dedication, expecting their consumers on Facebook to find them automatically. However, that’s not usually the case.When is the last time you went looking for a brand’s Facebook fan page? More often than not, a consumer will stumble upon the page, either through a friend or from a hub, similar to Victoria’s Secret’s PINK page.Understandably, the fact that the demographic targeted by Victoria’s Secret PINK, aligns exactly with the demographic that is most active on Facebook, has helped grow the group as well.Key Takeaway: Connecting multiple social platforms and a hub from the brand website, can help funnel consumers throughout the network.
- 2. Creating a resourceSome pages are used as connection hubs, but others offer information pertinent to their consumers. They use the information as added value to have consumers create a connection with the brand.Dell has done a great job with their social media resource for small businesses. Understanding that small business owners buy computers, by offering them this resource, small business owners interested in social media keep Dell top of mind.Although, Dell can’t explicitly gauge the success of this program in ROI, it is a branding exercise. Also, since they offer deals and updates on new products on the page – the page does have a chance to convert small business owners into Dell consumers.Key Takeaway: Offering a resource page allows a brand to target a new demographic, outside of those that already know and love the business.
- For many companies a Facebook() fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.3. Creating contests that include participationFor brands that want fan pages to have added value (a reason for users to join the page, aside from brand loyalty), but don’t want to become a resource portal; offering contests and coupons specifically to Facebook users can entice consumers to join.Sears offered fans a $10 coupon to use in stores, giving consumers a reason to join. Clicking on the coupon takes you to a page where Sears collects your information and sends you information about the coupon, deals, and offers. There’s no way to make sure the coupon is given to only Facebook fans, however like Sears, brands can require an email before receiving the coupon.Key Takeaway: Offering something to consumers to join can help build a large community. Some examples of things to offer: Coupons, free shipping, weekly deals.
- 4. Empowering pre-existing pagesOne of my favorite stories about social media involves the Coca Cola Facebook page. The fan page was created by two users who liked Coke. What started as a fan page for fun, turned out to be the largest product fan page on Facebook.Coca Cola, instead of taking over the page and making it their own, rewarded the fans by bringing them to Atlanta and giving them a tour of the Coke facility. The fan page remains theirs, but now they have the blessing and help of Coca Cola.By empowering the fans to keep their fan page, Coke ensures a passionate page owner.The Coca Cola marketing team was also smart enough to realize that letting others know what happened here would work in their favor. The fan page creators were told to make a video of the history behind the fan page, and how Coke had reached out to them and rewarded them for this.The video shows future ‘brand enthusiasts’ that creating successful groups around Coca Cola can result in rewards and recognition.Key Takeaway: Taking over unsanctioned Facebook fan pages isn’t always the best idea. Instead, rewarding dedication can inspire others to do the same.
- 5. Targeting the proper demographicSometimes no matter what you do, your Facebook page won’t grow. This can simply be a side effect of Facebook’s demographic. There are just some brands that will not have a strong presence on Facebook.Understanding the demographic present can help you decide if Facebook is worth it for your business.From Quantcast estimates, we can tell that Facebook skews towards female youths. Interestingly, 53% of users have kids and a majority make over $60k a year salary. Obviously, over 50% are college kids. The demographics that make up Facebook are changing quickly, as more moms have begun to join and the college market has become saturated — so be sure to keep checking up on demographic changes over time. As Facebook changes, your campaigns may need to change with it for maximum effect.Armed with this knowledge, Seventeen Magazine jumped on to the Facebook fan page bandwagon. Their brand targets the demographic most prominent on Facebook, meaning a fairly quick and organic growth.For companies whose brand does not target the optimal demographic, finding a specific line that does, works.Consider the brand mentioned earlier in this article, Victoria’s Secret. Instead of putting the entire brand on Facebook, they targeted the PINK line, a line for college students.Key Takeaway: Some brands cannot expect huge followings on Facebook. Brands or product lines targeting the demographic most prominent on Facebook tend to see the quickest growth.I purposely did not talk about using advertising to increase the size of a fan page, because although it can be useful to jump start a fan page, organic growth can help build a more engaged group.Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.Do you have a successful fan page? What did you do to get the word out? What elements did you add to make it easier to pass along? How do you engage your consumers?
- We did not talk about using advertising to increase the size of a fan page, because although it can be useful to jump start a fan page, organic growth can help build a more engaged group.Do you have a successful fan page? What did you do to get the word out? What elements did you add to make it easier to pass along? How do you engage your consumers?
- People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)The Big MythThere’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.Unfortunately, this strategy may not be that effective and can, in fact, often backfire. I have seen many industry gurus complain that when they decline a fan page request, it’s frustrating to continue to be asked again and again.There are several reasons not to use the Suggest to Friends feature:Facebook users can only like up to 500 pages and may wish to be selective. (Though I have seen it’s possible to go over this limit).Fan page suggestions may often build up, unnoticed. (At last count, I have 593 overlooked fan page suggestions and am already a fan of 500!)To aggressively pursue all your friends to join your fan page – for no apparent incentive – is counterintuitive to the nature of social media.So, the good news is there are many ways to promote your fan page and proactively increase your fan base without bugging all your current Facebook friends, and also by thinking wider than just Facebook.
- Here are 21 ways to get more fans for your Facebook fan page:#1: Embed Widgets on Your WebsiteSelect from a number of the new Facebook Social Plugins and place them on your website and blog. TheFan Box widget is now the Like Box and it works well to display your current fan page stream and a selection of fans - see screenshot below with Whole Foods Market Facebook Like Box. I would recommend adding a title above the box encouraging visitors to your site/blog to click the “Like” button (which makes them a Facebook fan).Whole Foods Market Facebook Like Box.You might also consider the Live Stream widget for more advanced uses, particularly on an FBML custom tab of your fan page itself. The Live Stream widget allows Facebook users to add their comments to a live event, for example, and that activity pushes out into their stream.#2: Invite Your Email and Ezine SubscribersAssuming you have an opt-in email list, definitely send out an invitation to your subscribers via email (several times, over time) letting them know about your fan page and encouraging them to join. Ideally, provide them with a description of the page and an incentive to join.Be sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual “Join our Fan Page,” say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group” (where “group” is actually your fan page). Users have to be a fan in order to interact with your fan page in this way.#3: Add to Your Email Signature BlockInstead of promoting your Facebook personal profile (if you do), include a link to your fan page in every email you send out. If you use web-based email, check out the Wisestamp signature addon.#4: Make a Compelling Welcome VideoCreate an attractive landing tab (canvas page) with a video that explains exactly a) what your fan page is about, b) who it’s for and c) why they should become members. The result: you’ll increase your conversion rate from visitors to fans. One of my favorite fan page welcome videosis by Steve Spangler, the Science Guy! After watching his video, you can’t help but want to join!(By the way, with the new Facebook changes, if your custom welcome tab and video talk about clicking the “Become A Fan” button, you may want to change the wording to “click the Like button” now).#5: Use Facebook AppsI recently tested a new live video-streaming app called Vpype. The app adds a tab to your fan page called “Shows” and when you broadcast as your fan page, everyone can view by default. (You can also broadcast as your personal profile and selectively invite friends/friend lists). I wrote up a review of this app here. By announcing via Twitter, your personal Facebook profile, your blog and your email list, you can broadcast regular live Internet TV shows from your fan page and create much buzz.Another example of app integration is Target’s “Bullseye Gives” campaign. Target had their fans vote on which of ten charities they most wanted to see the company donate to. By voting, a post goes out onto your Facebook wall and into the News Feeds of all your friends, thus providing Target with valuable exposure. (For custom apps, see companies like Buddy Media, FanAppz, Wildfire Apps, Involver, Virtue, Context Optional.) [UPDATE: Thank you to Context Optional, the creators of Target’s “Bullseye Gives” campaign!]#6: Integrate the Facebook Comment FeatureMy favorite example of this is the t-shirt company Threadless. On their landing tab (canvas page), you can view and purchase t-shirts as well as Like and comment on any item and choose to have that comment posted to your Facebook profile, as shown in this screenshot:(Screenshot of Threadless Facebook Fan Page landing tab)Threadless actually has their landing tab set up so visitors don’t have to become a fan to purchase/comment/interact. Yet they have organically built well over 100,000 fans.As users comment on items, that activity is pushed out into their stream (profile wall and their friends’ News Feeds), which creates valuable viral visibility for your fan page.For further information on adding the comment box to your FBML page/app, see thesepages.#7: Get Fans to Tag PhotosIf you host live events, be sure to take plenty of photos (or even hire a professional photographer), load the photos to your fan page and encourage fans to tag themselves. This, again, pushes out into their wall and friends’ News Feeds, providing valuable (free!) exposure. And, a picture says a thousand words – we notice the thumbnails in our feed more than text. (Props to Nick O’Neil for this tip.)
- http://developers.facebook.com/docs/guides/webThe Facebook Platform enables you to make your website more personalized and social. You can mix and match Facebook's APIs to best meet your goals:Registration + Login — With a single dialog, you can access data including a user's real name, email address, profile picture and list of friends. Replace or supplement your user account system with Facebook to help drive signups and improve data quality.Engagement — With Facebook users comes their friends; incorporate these connections to make your product more engaging. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML. The Graph API enables you to integrate the social graph into your site in deep and compelling ways.Growth — You can publish content from your site into the social graph to reach your users' friends. The Like button enables users to share your site's content back to their Facebook stream with one click. In addition, you can integrate pages deeply into the social graph via the Open Graph protocol.This guide will walk you through the basics of creating a web application with some of these features. If you aren't sure where to start after reading this guide, check out the Platform showcase for inspiration from other sites.ContentsSocial pluginsSingle sign-onAccount registration dataServer-side personalizationAnalyticsWhat next?
- #8: Load Videos and Embed on Your SiteFacebook’s Video feature is extremely powerful. You can load video content to your Facebook fan page, then take the source code and embed on your blog/website. There is a “Become a Fan” button right in the video itself. For an excellent tutorial, see Nick O’Neil’s post: How To Get Thousands of Facebook Fans With a Single Video.[UPDATE: Since Facebook changed the Become a Fan button to the Like button, embedded Facebook videos now display a white watermark hotlink of the Facebook name in the upper left corner of the video player - see first screenshot below. This is a clickable link that goes to the original video page on your fan page. If the visitor to your site clicks through to Facebook from your video, and they are logged into Facebook at the time, they will see a Like button at the top left corner of the video player - see second screenshot below.](Screenshot shows example of an embedded Facebook video on an external site)(Screenshot shows the same video on the original page of the fan page with the Like button)#9: Place Facebook AdsEven with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.My book with Chris Treadaway, Facebook Marketing: An Hour a Day (Sybex) contains comprehensive instructions on maximizing your marketing through Facebook social ads.#10: Run a ContestThis is somewhat of a gray area because Facebook changed their Promotional Guidelines last year. Essentially, you need prior written permission from Facebook and need to be spending a significant amount on ads per month. However, you CAN require Facebook users tobecome a fan of your fan page in order to enter a contest, sweepstakes, drawing or competition. See these twoposts for further explanation. PLUS, good news: you CAN run contests and sweepstakes with the use of the apps created by Wildfire App.#11: Link to TwitterLink your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events.You have 420 characters on the Facebook publisher and 140 on Twitter. In the tweet that goes out, Facebook truncates your post past a certain character count and inserts a bit.ly link back to your fan page. To track click-through stats on that link, just paste the bit.ly link that Facebook created for you in your browser’s address bar and add a “+” sign to the end. This works for any bit.ly link!I also recommend you promote your Facebook fan page on your Twitter backgroundand possibly in your Twitter bio/URL field too.#12: Get Fans to Join Via SMSYour fans can join your fan page via text message! You’ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername”OR “like yourusername” (without the quotes).This feature is ideal when you’re addressing a live audience, say. Have everyone pull out their mobile phones and join your fan page on the spot! This would also work well for radio or TV. (Note that this only works for Facebook users with a verified mobile device in his or her account.)#13: Use Print MediaLook at every piece of print media you use in your business. Your Facebook fan page (as well as Twitter and any other social sites you’re active on), should be clearly displayed. Putyour Facebook fan page link (and the logo) on your business cards, letterhead, brochure, print newsletter, magazine ads, products, etc.#14: Display at Your Store/BusinessIf your business is run from physical premises, put a placard on the front desk letting your customers know you’re on Facebook. Ideally, you have a simple, memorable username. Incentivize customers to join right away via their mobile device and show you/your staff the confirmation for some kind of instant reward!You might give out physical coupons promoting your fan page. For restaurants, put the Facebook logo, your username and a call to action on your menus.I was at a hotel in San Francisco last fall and they had a placard in the elevators promoting their presence on Facebook and Twitter. The sign was very noticeable because of those ubiquitous Facebook and Twitter logos/colors!
- #15. Add a Link on Your Personal ProfileIf you’d like to promote your fan page to your Facebook friends, just under your photo on your personal profile there is a section to write something about yourself. I call this the “mini bio” field and strongly suggest adding a link to your fan page like so:Be sure to format the URL with http:// otherwise it will not be clickable with just the www’s. You have a limited amount of characters, so keep it succinct and leave out the www’s. You can put in hard line breaks though to make the content easier to read.#16: Add a Badge/Button to Your ProfileUsing an app like Profile HTML or Extended Info, you can create your own custom HTML, including a Facebookbadge and/or graphic embedded, as shown in the screenshot below:#17: Use the Share ButtonThe Sharebutton is all over Facebook and is a very handy feature. It only works for sharing on your personal profile. So periodically go to your fan page, scroll toward the bottom left column and click the “Share+” button. Add a compelling comment along the lines of exciting news, recent changes, special incentives, etc., happening on your fan page and invite your friends to join if they haven’t already. I find the Share button far more effective than the Suggest to Friends approach. (And, if you’d like to Share content from the web on to your fan page vs. profile, I highly recommend using the Hootletbookmarklet tool at HootSuite.com).#18: Use the @ TagAs long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. From time to time, you can let your friends know about something happening on your fan page bywriting a personal status update that includes tagging your fan page with an @ tag. Simply start typing the “@” symbol and the first few letters of your fan page name (this works whether you have your username registered or not), and it will appear from a drop-down menu to select. This then makes it a nice, subtle hyperlink that your friends can choose to click on.#19: Autograph Posts on Other WallsA subtle way to gain more visibility for your fan page is to add an @ tag for your fan page when writing on your friends’ walls as a way to sign off.I would use this one sparingly and, again, monitor the response from your friends. I have never been a fan of adding a signature block on Facebook wall posts because our name and profile picture thumbnail are always hyperlinked right back to our profile anyway. But the simple @ tag could be effective.#20: Autograph Other Fan PagesAs with adding your fan page @ tag to posts you make on your friends’ walls, you could equally use the same technique when posting on other fan pages. This needs to be used with discretion and I would advise against doing this on any potentially competing fan page!#21: Maybe Use “Suggest To Friends”I won’t rule this one out completely as it does depend on how many friends you have, your relationship with your friends, how often you suggest fan pages/friends to your friends, etc (see ‘The Big Myth’ above). But I do recommend monitoring the response to this technique – perhaps simply by asking for feedback in your status update.So, these are just 21 ways to create strategic visibility and promote your Facebook fan page.
- http://www.insidefacebook.com/http://www.insidefacebook.com/2010/05/03/facebook%E2%80%99s-april-2010-us-traffic-by-age-and-sex-a-return-to-strong-growth/
- http://developers.facebook.com/connect.phpGoneNow “Open Graph and Social Plugins’http://developers.facebook.com/
- Social Graph is the prize!
- Like all great plans, however, this one has a loophole: It relies upon Facebook owning the “social graph,” i.e. your network of connections (and, with the addition of “Likes,” your preference data too).It’s in Facebook’s interests to lock up your social graph, and it’s in your best interests that it doesn’t. If Twitter, Google() or another player were to make your social graph portable, you wouldn’t need to store all of your information on Facebook — you could do whatever you please with it.Perhaps Facebook need not worry. Most users neither understand nor care about social graph portability, and ideas like Facebook Connect, Likes and toolbars give just enough access to data to satisfy developers and all but the most discerning web user.The question that will decide Facebook’s fate: Can it keep the social graph locked up forever?http://mashable.com/2010/04/19/facebook-like-launch/
- http://www.marismith.com/how-to-add-a-custom-landing-tab-to-your-facebook-fan-page/http://www.facebook.com/johnassarafpagehttp://facebook.com/stevespanglerhttp://facebook.com/ezinearticleshttp://facebook.com/vwhttp://www.facebook.com/AliceInWonderlandhttp://www.facebook.com/threadless
- To appoint other users as Page Admins, take the following steps: Select the "Edit Page" option when you are viewing the Page you currently administer.Scroll down to the list of current admins on the bottom right column and click "Add."Choose the names of any people from your Friend List that you would like to add as Admins. If the individual you wish to invite to admin your Page is not presently a member of Facebook, simply type their email address in the "Add Admins via Email" field. They can then register for the site and will be able to accept the admin request as soon as they join Facebook.Click the "Add Admins" button.The friends you select will be able to help you manage your Page. Every Admin can manage the Page from their own Facebook account using the Page Manager application. http://www.facebook.com/help/?faq=15188
- Facebook is the world's leading social network, with over 400 million users and more than 1,200 employees. But how do you get the most out of it? To answer this question and more, Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook.- Pete Cashmore, Mashable
- http://beth.typepad.com/beths_blog/2010/02/how-are-you-using-metrics-and-experiments-to-improve-your-facebook-presence.html
- Nobody cares about your products (except you).What people do care about are themselves and ways to solve their problems. People also like to be entertained and to share in something remarkable. In order to have people talk about you and your ideas, you must resist the urge to hype your products and services. Create something interesting that will be talked about on line. But don’t worry---because when you’re famous on the web, people will line up to learn more and to buy what you offer!No CoercionFor decades, organizations of all kinds have spent bucketfuls of money on advertising designed to coerce people into buying products: Free shipping! This week only, 20 percent off! New and improved! Faster thatn the other guys! This product-centric advertising is not how you get people talking about you. When you’ve got something worth sharing, people will share it---no coercion required.Lose ControlHere’s a component that scares most people silly. You’ve got to lose control of your “messages”; you need to make your valuable online information totally free ( and freely sharable); and you must understand that a World Wide Rave is not about generating “sales leads.” Yes, you can measure success, but not through business-school Return on Investment (ROI) calculators.Put Down RootsIf you want your ideas to spread, you need to be involved in the online communities of people who actively share. Create Triggers that encourage people to share.When a product of service solves someone’s problem or is very valuable, interesting, funny, or just plain outrageous, it’s ready to be shared. To elevate your online content to the status of a World Wide Rave, you need a trigger to get people talking.Point the world to your (virtual) doorstepIf you follow the rules of the rave as described, people will talk about you. When they do, they’ll generate all sorts of online buzz that will be indexed by the search engines, all relating to what your organization is up to . Forget about data-driven search engine technologies. The better approach to drive people to your stuff via the search engines is to create a World Wide Rave. As a result, your organization’s web sites will quickly rise to prominence in the ranking on Google, Yahoo, and the other search engines.
- New Rules of Marketing and PRYou can buy attention (with advertising) You can beg for attention from the media (with PR)You can bug people one at a time to get attention (with direct sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an e-book, a Facebook page.Content Drives Action!
- Questions 1 & 2 = 5-20%Questions 3 & 4 = 80-100%Where should we be focused?