2. 3-4 Introduction to Toronto Training and
HR
Contents 5-6
7-8
Definitions
Grouping initiatives around CR
9-10 Benefits of CR
11-13 Introducing a CR strategy
14-17 Role of HR in CR
18-27 Case studies A-E
28-29 The CSR roadmap
30-31 Implementing corporate social
responsibility
32-33 Integrating CSR into global business
practices
34-35 How to ensure you’re taking the most
effective approach
36-40 Trends to be aware of
41-48 Case studies F-I
49-50 Conclusion and questions
Page 2
4. Introduction to Toronto Training
and HR
• Toronto Training and HR is a specialist training and human
resources consultancy headed by Timothy Holden
• 10 years in banking
• 10 years in training and human resources
• Freelance practitioner since 2006
• The core services provided by Toronto Training and HR are:
- Training event design
- Training event delivery
- Reducing costs
- Saving time
- Improving employee engagement & morale
- Services for job seekers
Page 4
10. Benefits of CR
Creation of a distinct position in the marketplace
Protection of the employer brand
Building credibility and trust with both current and
potential customers and employees
Enhancing employee engagement, motivation and
retention
Page 10
12. Introducing a CR strategy 1 of 2
Clarify the core values and principles of CR that
are relevant for the individual organization
Identify key internal and external stakeholders and
the CR issues that affect the relationships with
them
Get the top team on board, and know how to sell
the benefits of CR to different stakeholders
Understand how the CR strategy is aligned to
business strategy and HR practices
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13. Introducing a CR strategy 2 of 2
Get endorsement for the CR strategy from inside
and outside the organization
Communicate, consistently, on how CR is relevant
to the individual organization and business
strategy
Training is vital, as CR will only have an impact if
employees are engaged with the particular issues
covered
Effectively measure and evaluate CR
Page 13
15. Role of HR in CR 1 of 3
Helping ensure that, as a minimum, statutory
obligations are met in respect of issues such as
remuneration practice or health and safety and
that the organisation aims to go beyond the
regulatory floor where possible
Taking responsibility for the key systems and
processes underpinning effective delivery, including
aligning CR with the overall business strategy and
operations
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16. Role of HR in CR 2 of 3
Training and educating employees on their social
and environmental responsibilities and embedding
these values into organisational and individual
objectives
Integrating these values into the culture of an
organisation – as the unwritten rules of how things
are done are powerful in demonstrating an
organisation’s commitment to the CR agenda
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17. Role of HR in CR 3 of 3
Delivery, not rhetoric, is the key to all stakeholders
developing trust in an organization
Influencing attitudes and behaviour change with
line managers and the top team
Using the positive aspects of CR in respect of the
employer brand in recruiting, motivating and
retaining highly skilled people
Page 17
29. The CSR roadmap
PHASE 1, support readiness for CSR
PHASE 2, engagement
PHASE 3, adapting business processes
PHASE 4, training and communications
Page 29
31. Implementing corporate social
responsibility
Ask probing questions about how CSR can be
linked to employees’ day-to-day experience
Avoid making CSR sound like the latest
management fad
Help CSR champions link employee activities back
to business objectives
Page 31
33. Integrating CSR into global
business practices
Assess your company’s CSR readiness
Seek input from stakeholders
Develop your CSR strategy
Page 33
34. How to ensure you’re
taking the most effective
approach
Page 34
35. How to ensure you’re taking the
most effective approach
Understand the environment
Know what your stakeholders want
Your reputation travels
Deliver on expectations
Page 35
37. Trends to be aware of 1 of 4
Studies from half a dozen large consultancy firms
in the last year indicate a continued growing
importance of Corporate Social Responsibility
Full life cycle analysis to assess the environmental
impact of products is becoming widespread
The “social” aspect of CSR is often neglected at
the expense of the “environmental” agenda-yet,
studies are showing that social initiatives
contribute more to a positive brand image than
greening enterprises
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38. Trends to be aware of 2 of 4
China will be the place to experiment better ways
to be sustainable over the next few years: they are
building several new “sustainable cities” from
scratch
Corporations will continue to judge CSR
investments based on “good business practices”-
meaning: it has to generate a positive financial
return
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39. Trends to be aware of 3 of 4
CSR reporting is being typically done within the
annual report (instead of a separate report) to
show full integration with corporate strategy.
Building trust is a chief driver of CSR
CR reporting is becoming more sophisticated:
balance must be achieved between
comprehensiveness and readability
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40. Trends to be aware of 4 of 4
Leading companies are taking the responsibility for
helping consumers reduce utilization of resources
(water, pollutants, energy…)
Companies are increasingly engaging with
stakeholders for all aspects of their operations
Technology will play an important role in CSR and
CR
Page 41