Effective marketing is a customer focused process. The critical first step is knowing who your customer is and how to position your offering. This workshop will cover how to identify the ideal customer segmentation and position a firm's offering in order to create long term customer value.
12. A company can’t “win” with
everyone!
They must
research…
…then decide
on segments
13. Look at your Customer Base
Check out your Competition
Analyze your Product/Service
Choose Specific Demographics to Target
Consider the Psychographics of your Target
14. • Demographic
• Psychographic
• Geographic
• Behavioral
B2B
Take Out
Psychographic
Four Bases for Segmenting
Consumer Markets B2C
21. Most Brands Create
a BRAND PERSONA
after Extensive
Market Research to
really Understand
the Customer
22.
23. What do we do
Now? Create Content
Marketing Campaigns
Niche Bloggers/Influencers
Targeted Advertisements
Partner with other Brands
Participate in Events
Referral System/Loyalty