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Marketing
Leadership
Forum
The Sales Challenger
By Matthew Dixon and Brent
Adamson
June 2014
TheWayWe
ShopHas
Changed
Customer BuyingDecisionTimeline
I Met A Challenger
It’s Not
What You
Sell…It’s
HowYou
Sell It
Challenger Marketing
Teach. Tailor. Take Control.
SalesDisruption
Oldvs. New
Oldvs. New
Thought Leadershipvs. Insight?
CatalyseAction
Marketing
www.nataliebruins.com
Thankyou

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