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Social Media and On-line Strategies
               For
          New Business
Welcome to the Golden Age of Occupation Targeting
B2B & B2C Products Consumed By Business People
Never Truly Off Duty
Target Professional Associations
3
4
5
6
7
Social Influences Search

Consumers exposed
to brand’s social
media are 50% more
likely to click on paid
search ads
Tip 1: Always Start with Friends
Tip 2: Expand to Fans of Related Brands
Tip 3: Use Stemming to Find Interests (Likes & Interests, Advance
        Demographics, Education & Work)
Tip 4: Micro-Segment Your Audience
Tip 5: Test Images Before Copy
Tip 6: Keep Ads Fresh
Rotation = Optimization

Rotate ads every 2-3 days
or as impressions drop



              Maintain impressions
              Increase click-through rates
              Lower costs-per-like


                                              10
Maintain the Facebook Experience




                              11
Our interactive team reaches your target audience from websites
creation/enhancements, splash pages to banner ads, rich media, e-blasts, social
networking, SEO search engine optimization, and SEM search engine marketing.


In simple language, we design ATTRACTIVE and FRESH. We design for your
SALES and BRAND AWARENESS to increase, remember we care about your
bottom line.

So what would you have…The Andrews Agency, your agency next door do for you?

                                                                       12

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New Business for Social and Search

  • 1. Social Media and On-line Strategies For New Business
  • 2. Welcome to the Golden Age of Occupation Targeting B2B & B2C Products Consumed By Business People Never Truly Off Duty Target Professional Associations
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. Social Influences Search Consumers exposed to brand’s social media are 50% more likely to click on paid search ads
  • 9. Tip 1: Always Start with Friends Tip 2: Expand to Fans of Related Brands Tip 3: Use Stemming to Find Interests (Likes & Interests, Advance Demographics, Education & Work) Tip 4: Micro-Segment Your Audience Tip 5: Test Images Before Copy Tip 6: Keep Ads Fresh
  • 10. Rotation = Optimization Rotate ads every 2-3 days or as impressions drop Maintain impressions Increase click-through rates Lower costs-per-like 10
  • 11. Maintain the Facebook Experience 11
  • 12. Our interactive team reaches your target audience from websites creation/enhancements, splash pages to banner ads, rich media, e-blasts, social networking, SEO search engine optimization, and SEM search engine marketing. In simple language, we design ATTRACTIVE and FRESH. We design for your SALES and BRAND AWARENESS to increase, remember we care about your bottom line. So what would you have…The Andrews Agency, your agency next door do for you? 12