A presentation from Heather Maitland given at our Ticketsolve User Group Day February 2011. Making the most of Ticketsolve

2. Ticketsolve User Group Day 10:30 Introduction - Paul Hanly 10:45 Marketing - Heather Maitland and Paul Fadden 12:15 Mailchimp and Google Analytics - Paul Hanly 1:00 Lunch 2:00 Customer Testimonial - Jamie Jenkin - Royal Court Liverpool 2:15 Review and Development Path - Sean Hanly 3:30 Wrap Up and Q & A

3. Making the most of Heather Maitland & Paul Fadden

5. How can we increase income?

6. Sell more tickets

8. The solution

9. Give away fewer complimentary tickets

11. The solution

12. Set up a membership scheme

13. Friends can become Friends Fiends

15. The solution

16. How can we get new members?

18. The solution

19. Keep more members

22. AB Testing with MailChimp

23. What is the most cost effective way for us to grow our audience?

25. Length of relationship High High Low Low Number of events

26. Derby Live

28. Angels

31. The solution

32. How can we increase income ?

33. Increased income can mean increased losses

35. The solution

36. How can we convince people we’re not an expensive luxury?

39. Pavilion Theatre Unique Customers Private Households % of households buying tickets Dun Laoghaire 1,694 9,189 18% Dun Laoghaire-Rathdown 5,525 68,412 8%

40. The solution

41. Can we put up our prices ?

43. The solution

44. Do we collect enough audience data to get accurate answers?

46. Data capture: trends 2009: 94% 2008: 92% 2007: 89% 2006: 89%

47. How much data are we collecting? Is it any good?

48. Where’s the problem?

49. The solution

50. Summary