relationship building in social media

1. Relationship Building on Social Media Networks

2. Overview Building Relationships on: Twitter Facebook LinkedIn Connecting it all together

3. Characteristics of Social Media Conversation Collaboration Transparency Accessibility Immediacy Community

4. Relationship Building Different Networks = Different Personalities

5. LinkedIn - Business professionals & Business related content - People take their connections seriously - professionalism is a must

6. Facebook Trust based; more personal & friendly People friend people they know

7. Twitter - Open to new and interesting people - Explore, Stalk, Be Stalked - Follow people that are interesting to you & your business

8. Your Personality

10. Facebook Newbie Weird-o’s Brand Social Butterfly Informant Cool Kid

11. LinkedIn Passives Actives Pro Actives

12. So you have your accounts Now What?

15. How To Get Followers Twitter: 80-20 rule 20% of your users will bring in 80% of your traffic.

16. How To Get Followers Twitter: - Learn the lingo: http://bit.ly/bclIoU http://twitter.pbworks.com/ - Be Human - Educate, Entertain or Inform - Engage

17. How To Get Followers Twitter: - Keep your relationships alive - Brand your page - Jump into the conversation - Do the trends

19. Local business competition

20. Gurus of your industry

21. Friends of local business

23. Brand your page

24. Engage with people

25. Post fun stuff that is relevant to your followers

26. Target the right demographic

28. People who work for the big guys

29. Connect with power networkers

30. Import your email contacts

31. Join groups

33. How Do I Get Connected LinkedIn: - Ask others to write recommendations for you - Ask someone to introduce you to someone else - Introduce others and encourage them to connect on LI - Make sure your profile looks professional and is complete - Everyone is a good connection

35. Tips -Create contests and coupons - Create ads on FB to build brand recognition

38. Thank You! krystal@threefoldstudio.com 305.527.2191