4. Objectives
Ensure every participate has the basic
building blocks of an effective social media
strategy.
As a business owner you understand the
basic structures of a social media platform
well enough to log-on and start learning.
As a business owner you know enough about
best practices to ensure ROI.
5. Road Map
Homework Review
Strategy Recap
Overview of basic structures of all social media platforms.
Marketing Tools Review:
- Email Marketing
- Facebook
- Twitter
- LinkedIn (Your Sales Tool)
- Pinterest
- Instagram
6. • Did you create any profiles?
• Did you follow any businesses?
• What did you notice?
Homework
7. • What is your goal?
• How does your target audience use
social media, when purchasing your
product or service?
• What resources do you have
available?
• What VALUE do you offer?
Strategy Recap
8. Elements of a good social media
strategy:
- Building Relationship
- Time
- Engagement
- Value
Strategy Recap
9. Discussion: What is your strategy?
Who are you going to connect to?
What content will you post?
What are your goals?
Strategy Recap
10. Discussion: What is your strategy?
Who are you going to connect to?
What content will you post?
What are your goals?
Strategy Recap
21. Next Steps
Implement, Monitor, Repeat
Measure ROI
Engagement
Website Analytics (Increased Traffic)
Financials: Return Clients and Referrals
Notas do Editor
Introduction of myself and go around the room
Intro
Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
Intro
Intro
Intro
Intro
Intro
Intro
Intro
Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
Putting Together a Social Network Marketing STRATEGY
Once you have determined your goal, then you can put together a list of activity that need to be executed to support that goal.