SlideShare uma empresa Scribd logo
1 de 28
Baixar para ler offline
1
The Product
Mindset
2
Predicting
the future
is hard.
http://upload.wikimedia.org/wikipedia/commons/0/03/Edison_and_phonograph_edit1.jpg
3
…many plans are built on
projections of future prices
and costs that are almost
invariably wrong
—Michael E. Porter
https://www.flickr.com/photos/worldeconomicforum/5397052359
PROJECT
outputs
scope, time, budget
abstract (work management)
predictive
has a finish
investments promise ROI
PRODUCT
outcomes
continuous value
concrete (an actual thing)
adaptive
ongoing
value drives investment
vs.
NOT THIS KIND OF PRODUCT
PRODUCT
solves 

a problem
delivers 

a benefit
helps sell 

something
else
generates 

revenue
features
THE EXPERIENCE
monetisation
components
architecture
THE EXPERIENCE
IS 

THE PRODUCT
just a 

phone
better 

experience
more 

features
>130M
Guests Annually30%
Disney’s Total
Annual Revenue
$15B
in Revenue
per Year
It’s a ticket. It’s a
payment mechanism.
It’s an ID. It’s a FastPass.
3000
Extra daily visitors
(due to advanced reservations)
$300,000
Extra sales per day
Amazing technology
and a world-class
experience.



Failed as a

commercial model.
EVERYTHING
IS A HUNCH
MEASURE THE RIGHT THINGS
If a measurement matters at all, it is
because it must have some conceivable
effect on decisions and behavior.
—Douglas W. Hubbard
When we measure
the wrong things…
@davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper
15
evolved version of hypothesis template
30
AWARE, INFORMED AND ON-BOARDED
We believe that
Better informing travellers about Tax Free Refund steps and
process
!
Will result in
an increase in repeated usage of the Global Blue app
We will know we’ve succeed when
IN PROTOTYPE REAL
Number of ‘active/engaged’
users increases by
Accuracy of submitted forms
increases by
PLAN
Acquisition
6% 30%
@davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper
MAKE DECISIONS BASED ON LEARNING
Don't look for facts or answers — look for
better questions. It's the questions we ask,
and the meaning we explore, that will
generate the insights most useful to strategy.
—Dr. Jason Fox
bit.ly/cog-bias-sheet
Define your beliefs and assumptions
Decide the most important thing to learn
Design experiments that can deliver learning
LEARN HOW TO LEARN
THE

PROBLEM
ASSUMPTION
MODEL
Created by 

Jonny Schneider
and Barry O’Reilly
MONDAY
Frame the challenge and 

explore some options
TUESDAY Decide what to learn
WEDNESDAY Design the experiments
THURSDAY Conduct the research
FRIDAY
Analyse the results and 

decide what next
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6
orientation 39 intercepts 65 survey
responses
campaign
design
campaign
launch
pilot plan
20 customer
intercepts
5 student
surveys
4 gym
interviews
11 intercepts
10 intercepts
Scaling too early.
http://bit.ly/snapchat-fail
THE RESPONSIVE ORGANISATION
Increasing business agility and customer
value through lean transformation
Fiona Phillips at ThoughtWorks Live, 

September 2017
FIRST EXPRESSION
OF A STRATEGY
DESIRED
OUTCOMES
FIRST 

STRATEGY
REFINE AND ADAPT
new
discoveries
WORKING SOLUTIONS
do
DELIVERY
check
EXPERIMENTS
AGILE
Build the 

thing right
+DESIGN
THINKING
Explore the

problem
LEAN
Build the 

right things
+
THREE MINDSETS FOR PRODUCT
Get the ebook for free!

https://thght.works/2z30TAU

Mais conteúdo relacionado

Mais procurados

Production Planning for Management Consultants & Business Analysts
Production Planning for Management Consultants & Business AnalystsProduction Planning for Management Consultants & Business Analysts
Production Planning for Management Consultants & Business Analysts
Asen Gyczew
 
Space Ape's Live Ops Stack: Engineering Mobile Games for Live Ops from Day 1
Space Ape's Live Ops Stack: Engineering Mobile Games for Live Ops from Day 1Space Ape's Live Ops Stack: Engineering Mobile Games for Live Ops from Day 1
Space Ape's Live Ops Stack: Engineering Mobile Games for Live Ops from Day 1
Simon Hade
 

Mais procurados (20)

Anatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:Kyiv
Anatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:KyivAnatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:Kyiv
Anatomy of a Modern Game design Document - Ralf Adam, Vera Frisch - 4C:Kyiv
 
Business case presentation
Business case presentationBusiness case presentation
Business case presentation
 
Product Owner & Product Manager Training
Product Owner & Product Manager TrainingProduct Owner & Product Manager Training
Product Owner & Product Manager Training
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understands
 
Decision Making with Excel for Managers
Decision Making with Excel for ManagersDecision Making with Excel for Managers
Decision Making with Excel for Managers
 
Liquidity Management for Management Consultants & Managers
Liquidity Management for Management Consultants & ManagersLiquidity Management for Management Consultants & Managers
Liquidity Management for Management Consultants & Managers
 
Effective LiveOps Strategies for F2P Games
Effective LiveOps Strategies for F2P GamesEffective LiveOps Strategies for F2P Games
Effective LiveOps Strategies for F2P Games
 
Lean manufacturing for Management Consultants and Business Analysts
Lean manufacturing for Management Consultants and Business AnalystsLean manufacturing for Management Consultants and Business Analysts
Lean manufacturing for Management Consultants and Business Analysts
 
Business Case Interview Training
Business Case Interview TrainingBusiness Case Interview Training
Business Case Interview Training
 
What Are the Basics of Product Manager Interviews by Google PM
What Are the Basics of Product Manager Interviews by Google PMWhat Are the Basics of Product Manager Interviews by Google PM
What Are the Basics of Product Manager Interviews by Google PM
 
Microsoft Planner - Agile Tasks Management for Modern Teams
Microsoft Planner - Agile Tasks Management for Modern TeamsMicrosoft Planner - Agile Tasks Management for Modern Teams
Microsoft Planner - Agile Tasks Management for Modern Teams
 
Production Planning for Management Consultants & Business Analysts
Production Planning for Management Consultants & Business AnalystsProduction Planning for Management Consultants & Business Analysts
Production Planning for Management Consultants & Business Analysts
 
PowerPoint Quick Start Guide
PowerPoint Quick Start GuidePowerPoint Quick Start Guide
PowerPoint Quick Start Guide
 
Timeline Milestone Plan PowerPoint Presentation Slides
Timeline Milestone Plan PowerPoint Presentation SlidesTimeline Milestone Plan PowerPoint Presentation Slides
Timeline Milestone Plan PowerPoint Presentation Slides
 
LiveOps 101 | Andrew Munden
LiveOps 101 | Andrew MundenLiveOps 101 | Andrew Munden
LiveOps 101 | Andrew Munden
 
Progress Bar Graph Powerpoint Ideas
Progress Bar Graph Powerpoint IdeasProgress Bar Graph Powerpoint Ideas
Progress Bar Graph Powerpoint Ideas
 
Project Description PowerPoint Presentation Slides
Project Description PowerPoint Presentation Slides Project Description PowerPoint Presentation Slides
Project Description PowerPoint Presentation Slides
 
Story Points Explained
Story Points ExplainedStory Points Explained
Story Points Explained
 
Space Ape's Live Ops Stack: Engineering Mobile Games for Live Ops from Day 1
Space Ape's Live Ops Stack: Engineering Mobile Games for Live Ops from Day 1Space Ape's Live Ops Stack: Engineering Mobile Games for Live Ops from Day 1
Space Ape's Live Ops Stack: Engineering Mobile Games for Live Ops from Day 1
 
RFP PowerPoint Presentation Slides
RFP PowerPoint Presentation SlidesRFP PowerPoint Presentation Slides
RFP PowerPoint Presentation Slides
 

Semelhante a The Product Mindset- Jonny Schneider (ThoughtWorks Live)

First Things First: Fix the Tasks!
First Things First: Fix the Tasks!First Things First: Fix the Tasks!
First Things First: Fix the Tasks!
Neo Insight
 
Measuring the ROI of your website_Morgan McKeagney
Measuring the ROI of your website_Morgan McKeagneyMeasuring the ROI of your website_Morgan McKeagney
Measuring the ROI of your website_Morgan McKeagney
Enterprise Ireland
 
#BrightonSEO Client Checklist for SEOs with notes
#BrightonSEO Client Checklist for SEOs with notes#BrightonSEO Client Checklist for SEOs with notes
#BrightonSEO Client Checklist for SEOs with notes
Sion O'Connor
 
Jeff greene presentation_naed
Jeff greene presentation_naedJeff greene presentation_naed
Jeff greene presentation_naed
TechnologyCurve
 

Semelhante a The Product Mindset- Jonny Schneider (ThoughtWorks Live) (20)

The Product Mindset- Jonny Schneider
The Product Mindset- Jonny SchneiderThe Product Mindset- Jonny Schneider
The Product Mindset- Jonny Schneider
 
UX Strategy and Jobs To Be Done
UX Strategy and Jobs To Be DoneUX Strategy and Jobs To Be Done
UX Strategy and Jobs To Be Done
 
Trio of Trouble - Design Thinking, Lean, and Agile
Trio of Trouble - Design Thinking, Lean, and AgileTrio of Trouble - Design Thinking, Lean, and Agile
Trio of Trouble - Design Thinking, Lean, and Agile
 
Shaping Tomorrow - Introduction
Shaping Tomorrow - IntroductionShaping Tomorrow - Introduction
Shaping Tomorrow - Introduction
 
Week 7: Missions and Measures
Week 7: Missions and MeasuresWeek 7: Missions and Measures
Week 7: Missions and Measures
 
Learning from Complex Online Behavior with Andy Edmonds - Big Brains
Learning from Complex Online Behavior with Andy Edmonds - Big BrainsLearning from Complex Online Behavior with Andy Edmonds - Big Brains
Learning from Complex Online Behavior with Andy Edmonds - Big Brains
 
First Things First: Fix the Tasks!
First Things First: Fix the Tasks!First Things First: Fix the Tasks!
First Things First: Fix the Tasks!
 
Shaping Tomorrow - Getting Started - Introduction
Shaping Tomorrow - Getting Started - IntroductionShaping Tomorrow - Getting Started - Introduction
Shaping Tomorrow - Getting Started - Introduction
 
Get Smart: The Present and Future of Data Discovery
Get Smart: The Present and Future of Data DiscoveryGet Smart: The Present and Future of Data Discovery
Get Smart: The Present and Future of Data Discovery
 
ANI | Think Innovation, Think Design | Deepa Nayak | 27 Sep'2020
ANI | Think Innovation, Think Design | Deepa Nayak | 27 Sep'2020ANI | Think Innovation, Think Design | Deepa Nayak | 27 Sep'2020
ANI | Think Innovation, Think Design | Deepa Nayak | 27 Sep'2020
 
Measuring the ROI of your website_Morgan McKeagney
Measuring the ROI of your website_Morgan McKeagneyMeasuring the ROI of your website_Morgan McKeagney
Measuring the ROI of your website_Morgan McKeagney
 
#BrightonSEO Client Checklist for SEOs with notes
#BrightonSEO Client Checklist for SEOs with notes#BrightonSEO Client Checklist for SEOs with notes
#BrightonSEO Client Checklist for SEOs with notes
 
Co:wy presentation 2015 game design and design thinking
Co:wy presentation 2015 game design and design thinkingCo:wy presentation 2015 game design and design thinking
Co:wy presentation 2015 game design and design thinking
 
Lessons From The Explosive Growth of Online Learning During Covid-19
Lessons From The Explosive Growth of Online Learning During Covid-19Lessons From The Explosive Growth of Online Learning During Covid-19
Lessons From The Explosive Growth of Online Learning During Covid-19
 
Informatics of Decision Making by Expedia Group PM
Informatics of Decision Making by Expedia Group PMInformatics of Decision Making by Expedia Group PM
Informatics of Decision Making by Expedia Group PM
 
Experiment to build the right thing
Experiment to build the right thingExperiment to build the right thing
Experiment to build the right thing
 
Pitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-InPitch Perfect: How to Gain Internal Buy-In
Pitch Perfect: How to Gain Internal Buy-In
 
500 startups cognitive bias in decision making - ganes kesari - nov 2021 - final
500 startups cognitive bias in decision making - ganes kesari - nov 2021 - final500 startups cognitive bias in decision making - ganes kesari - nov 2021 - final
500 startups cognitive bias in decision making - ganes kesari - nov 2021 - final
 
Jeff greene presentation_naed
Jeff greene presentation_naedJeff greene presentation_naed
Jeff greene presentation_naed
 
ASAE - Senior Executives Role in Innovation
ASAE - Senior Executives Role in InnovationASAE - Senior Executives Role in Innovation
ASAE - Senior Executives Role in Innovation
 

Mais de Thoughtworks

Mais de Thoughtworks (20)

Design System as a Product
Design System as a ProductDesign System as a Product
Design System as a Product
 
Designers, Developers & Dogs
Designers, Developers & DogsDesigners, Developers & Dogs
Designers, Developers & Dogs
 
Cloud-first for fast innovation
Cloud-first for fast innovationCloud-first for fast innovation
Cloud-first for fast innovation
 
More impact with flexible teams
More impact with flexible teamsMore impact with flexible teams
More impact with flexible teams
 
Culture of Innovation
Culture of InnovationCulture of Innovation
Culture of Innovation
 
Dual-Track Agile
Dual-Track AgileDual-Track Agile
Dual-Track Agile
 
Developer Experience
Developer ExperienceDeveloper Experience
Developer Experience
 
When we design together
When we design togetherWhen we design together
When we design together
 
Hardware is hard(er)
Hardware is hard(er)Hardware is hard(er)
Hardware is hard(er)
 
Customer-centric innovation enabled by cloud
 Customer-centric innovation enabled by cloud Customer-centric innovation enabled by cloud
Customer-centric innovation enabled by cloud
 
Amazon's Culture of Innovation
Amazon's Culture of InnovationAmazon's Culture of Innovation
Amazon's Culture of Innovation
 
When in doubt, go live
When in doubt, go liveWhen in doubt, go live
When in doubt, go live
 
Don't cross the Rubicon
Don't cross the RubiconDon't cross the Rubicon
Don't cross the Rubicon
 
Error handling
Error handlingError handling
Error handling
 
Your test coverage is a lie!
Your test coverage is a lie!Your test coverage is a lie!
Your test coverage is a lie!
 
Docker container security
Docker container securityDocker container security
Docker container security
 
Redefining the unit
Redefining the unitRedefining the unit
Redefining the unit
 
Technology Radar Webinar UK - Vol. 22
Technology Radar Webinar UK - Vol. 22Technology Radar Webinar UK - Vol. 22
Technology Radar Webinar UK - Vol. 22
 
A Tribute to Turing
A Tribute to TuringA Tribute to Turing
A Tribute to Turing
 
Rsa maths worked out
Rsa maths worked outRsa maths worked out
Rsa maths worked out
 

Último

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Último (20)

Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 

The Product Mindset- Jonny Schneider (ThoughtWorks Live)