The document discusses how banks can redefine their business models to focus on customer needs rather than specific products like banking or credit cards. It argues that banks should see themselves as partners providing customers with liquidity and investment capabilities. To do this successfully, banks will need to shift to a platform approach powered by intelligent technologies where business and technology boundaries are blurred and technology is at the core. This requires developing capabilities in software, algorithms, and sensors to gain a deeper understanding of customers and address more of their financial needs.