Challenge: Write a web page featuring a unique (and highly successful) alternative approach to strategic planning. Solution: I wrote the "Our Approach" page from the point of view of the customer and the benefits they receive through this approach. Go to http://www.theringeffect.com to view more.

1. HOME OUR SERVICES OUR APPROACH ABOUT YOU ABOUT US
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Home Our Approach Call for a free, no-
obligation, 30-minute
ABOUT OUR APPROACH consultation
How to avoid cookie-cutter strategic planning approaches
(and one-size-fits-all formulas).
Learn how our approach integrates left-brain strategic
processes and right-brain visual tools to create "Aha!"
moments and breakthrough strategies.
Jocelyn Ring
p: 843.737.2928
Getting a 1,500-pound animal to do what you want e:
it to do isn't easy jocelyn(at)theringeffect(dot)com
let's go!
We'll discover
whether our
approach
resonates with you
and how we can

2. Horses can teach you a lot about move forward.
communicating.
I look forward to
I've loved horses since I was four years hearing from you.
old. They taught me that it takes a lot of
hard work, dedication, and perseverance
to become an accomplished equestrian.
A horse has a mind of its own, so you
have to work hard to understand it.
Working with horses requires different
communication techniques than what you're used to. And since
each horse is different, you have to be flexible and adaptable.
When you do get a horse to do what you want it to do, you have an
"Aha!" moment—a sense of connection, communication, and
accomplishment.
You feel in sync with something beyond yourself.
That's what our approach is all about—getting in
sync
Just like different horses need
different communication
techniques, our approach uses
different communication
techniques so everyone feels
appreciated and engaged during
the process—everyone feels in
sync.
And getting in sync is the secret
behind high-performance teams
and outcomes.
But high-performance teams
rarely happen by chance—it takes
someone experienced and
committed to help a team create those "Aha!" moments and
breakthroughs.
Those breakthrough moments happen because people aren't just
going through the motions—they feel engaged throughout the
process. They feel they're collaborating and creating something
bigger than themselves.

3. Why the typical left-brain, one-size-fits-all
approach falls short
The typical approach in creating a strategy follows a basic formula,
whether it's brand strategy, strategic visioning, or overall strategic
planning.
Most consultants learned the same thing in business school or while
working for companies. It's a one-size-fits-all process. Oftentimes it
doesn't get the specific results a particular group needs.
When I worked as a financial analyst, I saw companies invest a lot of
time and money in traditional strategic planning. Their cookie-cutter
formulas produced far-from-impressive results.
On the other hand, every process we offer is started from scratch and
supported by visual tools. Visual tools are a critical component of
everything we do. We take large charts and hang them on a wall.
When we're having discussions, we get all the information up on the
wall so we can step back and start to make connections. Without
visual tools, ideas and connections vaporize into thin air.
Visual tools clarify what people say. When words get in the way of
what someone is expressing, you can draw a picture of what
something looks like. The result? You foster an environment where
people understand what each person in the room is saying and
contributing to the conversation.

4. What are the benefits of our left-brain/right-brain approach?
Digs deeper than left-brain or right-brain processes alone
Creates clear communications
Taps into emotional intelligence
Makes invisible connections visible
Stimulates "Aha!" moments
Keeps energy levels high
Makes people feel appreciated
Creates increased engagement (people don't feel as if they're
just going through the motions

5. In short: Our approach integrates left-brain strategic processes and
right-brain visual tools for extraordinary outcomes.
Some people think this approach is too different and a waste of time.
Some people just want to get down to business. They're in a hurry
and don't have time for this. They think this kind of work isn't
important. And besides, how can this type of approach positively
impact their bottom line?
Here's what I say to people on the fence: this left-brain/right-brain
approach works—and works extremely well.
There is a ton of evidence supporting and proving that emotional
intelligence, team building, and increasing trust and communication
positively impact the bottom line.
In fact, that's exactly why I started my company.
I wanted to take all of my business experience—corporate finance,
equity research on Wall Street, my MBA, brand and business strategy
consulting, and my experience as an entrepreneur helping start-ups
—and combine this really cool and bold visual way of working to
create a business that would help other businesses create innovative
strategies.
But let's face it.
Our approach is not for everybody. This work is not an easy way out.
It requires that people be ready to do the hard work and execute a
bold strategy.
It will strongly resonate with some people, and they'll say, "Yes, this is

6. important to me and my team."
For some, this approach won't resonate—and that's okay. This works
for a very distinct group of people and a very specific corporate
culture.
Not sure if our approach is a good fit for your organization's culture?
Call or write to me.
We'll talk about:
Where your organization is today
What approaches you used in the past
Your culture
Why you think our approach might work for you
We'll discover if our approach resonates with you and how to move
forward.
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