Mais conteúdo relacionado Semelhante a IG&H supports wehkamp.nl with realisation of largest automated e-commerce fulfilment centre in the world (20) IG&H supports wehkamp.nl with realisation of largest automated e-commerce fulfilment centre in the world1. Utrecht, November 2013
IG&H supports wehkamp.nl with realisation of largest
automated e-commerce DC in the world
© IG&H Consulting & Interim, Utrecht 2013
2. IG&H outlook: ongoing transition to online sales
creates huge potential in selected markets
Expected online sales in selected markets in the Netherlands
€ 25
80%
Expected online sales (€ bn)
€ 20
60%
50%
€ 15
40%
€ 10
30%
20%
€5
Expected online share (% total)
70%
10%
€0
0%
2013
2015
2017
2019
2021
2023
2025
2027
Fashion
Electronics (1)
Food
Fashion share
Electronics share
2029
Food share
© IG&H Consulting & Interim, Utrecht 2013
Source: IG&H analyse
(1) Excluding telecom
IG&H supports wehkamp.nl with realisation of largest automated e-commerce DC in the world
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3. Challenge: increased online competition demands
further differentiation in customer proposition
Entrants
Niche start-ups
Cross-channel retailers
Foreign entrants
Cross border shipments
Market comparison sites
Suppliers
Customers
Direct factory deliveries
Direct sales platforms
Multi- / omni-channel
Consolidation
Increased
online
competition
Price transparency
Decreasing brand loyalty
Limited patience
First time right
High service demands
Substitutes
© IG&H Consulting & Interim, Utrecht 2013
Trade / bartering sites
Lending and sharing
2e hand sales
Re-use / cradle-to-cradle
IG&H supports wehkamp.nl with realisation of largest automated e-commerce DC in the world
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4. Transition: shift from “front-end” to “back-end” for
reinforcement of customer proposition
“Front-end”
“Back-end”
Access everywhere
Late ordering
Easy orientation
Fast deliveries
Broad product assortment
No waiting
Hurdle free buying process
Error free and undamaged
Personalised content
Convenient returns
Customer choice
Direct returns crediting
No dissatisfiers
Low costs
Promise…
© IG&H Consulting & Interim, Utrecht 2013
…fulfilled!
IG&H supports wehkamp.nl with realisation of largest automated e-commerce DC in the world
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5. Design: four drivers key for effective “back-end”
Simplicity
Efficiency
Number of steps / touch points
High productivities
Low technology complexity
Task specialisation
Process step independence
Process control
Flow
Error prevention
Low risk
Flexibility
No single points of failure
Changing client order profile
Proven technology
Scalability with demand
Redundancy in capacity
Scalability with growth
Back-ups in processes
Process sequencing
© IG&H Consulting & Interim, Utrecht 2013
IG&H supports wehkamp.nl with realisation of largest automated e-commerce DC in the world
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6. IG&H approach: solution centred on value creation,
seamless process and smooth decision making
Supplier
benefits
Secured project support
Clear requirements
Project success
factors
Customer
benefits
1. Clear strategic framework
Internal alignment
2. Alignment logistics vs. business
Focused solution design
Focus on value creation
Objective assessment
3. Transparent selection criteria
Expert input in sessions
Structured / efficient route
4. Detailed milestone planning
Commercial contact
Show case presentation
5. Multi-level stakeholder management
6. Reference visits and interviews
Smooth decision making
Tangible evidence
No uncertainty / unclarity
7. Clear reporting and communication
Profound reference docs.
Less work
8. Use of effective templates
High comparability
Continuous improvement
9. On-going feedback
Maximum result
© IG&H Consulting & Interim, Utrecht 2013
IG&H supports wehkamp.nl with realisation of largest automated e-commerce DC in the world
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7. Self-test (r)etail: key questions for determining
competitive e-fulfilment proposition
Are we attaining the maximum
value creation from fulfilment?
Is there a clear strategic
rationale for e-commerce?
Is there a business case for
operational investments?
Do we have the right business /
outsourcing model?
Is our fulfilment proposition
currently competitive?
Are the right capabilities
currently fulfilled in-house?
Does the current automation
level lead to lowest cost / order?
Have we selected the right
business partners?
© IG&H Consulting & Interim, Utrecht 2013
Strategic
Tactical
Operational
Does our sourcing / replenish
cycle result in high stock turns?
Does the current process /
location fit our proposition?
Do we meet all service requirements with the current set-up?
IG&H supports wehkamp.nl with realisation of largest automated e-commerce DC in the world
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8. Contact details: questions and further information
Mirjam Karmiggelt
Thomas Bloemarts
IG&H Director
IG&H Consultant
@: m.karmiggelt@igh.nl
@: t.bloemarts@igh.nl
IG&H Consulting & Interim
Hondiuslaan 102
Postbus 572
3528 AC Utrecht
www.igh.nl
© IG&H Consulting & Interim, Utrecht 2013
IG&H supports wehkamp.nl with realisation of largest automated e-commerce DC in the world
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9. Utrecht, November 2013
IG&H supports wehkamp.nl with realisation of largest
automated e-commerce DC in the world
© IG&H Consulting & Interim, Utrecht 2013
10. IG&H: 25 years in professional services
Professional services since 1988 –
based in the Netherlands
Consulting
Interim Management
Ca. 150 professionals
“Make strategy work” - bringing strategy
to execution with measurable results
Sector expertise and experience
Retail, E-commerce, Wholesale, Logistics
Financial Services
Health
Distinct DNA
© IG&H Consulting & Interim, Utrecht 2013
Pragmatic
Committed
Challenging
Respectful
Independent
IG&H supports wehkamp.nl with realisation of largest automated e-commerce DC in the world
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