If you have difficulties to understand how to use the world's trendiest social network, this presentation is for you. Follow this easy step by step guide.

1. Social Media & Blog Marketing How Twitter Works? Simple steps to use Twitter for your business.

2. #Digital trends

4. 666.503 registered users in Russia.

5. 91 % of twitter users have less than 100 followers

6. Thursday and Friday are the most active days on Twitter.

7. 7PM to 8PM is the most active hour in Russia.

10. How Twitter Works: Step by step guide

11. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: Step by step guide to use Twitter Step #1 : Create your account. Your account’s name format is : @accountname. This name is very important to position yourself: Personal (@yourname) Prof. (@yourcompany, @name_at_company, @industrykeyword) The name is indexed in SE.

12. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: Step by step guide to use Twitter Step #2 : Personalize your account

14. Industry specialized resources (RBK daily, Mashable, …)

15. Industry experts

16. Journalists

17. Celebrities

18. Clients- …

20. You can add a picture (twitpic) to your message.

21. Your message is visible in your followers’ timeline.

22. Your message can be: a news, a question, a reply, a quote, a relevant link, a retweet, a direct message, a mood message…

24. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: Step by step guide to use Twitter Step #5 : The newsfeed. Understand Twitter Vocabulary Links: You can add links to your tweet. In order to save space, you can use a “link shortener” in order to transform a usual long link in a short one. ex. http://www.google.com/search?um=1&hl=en&client=safari&rls=en&biw=1676&bih=867&tbm=isch&sa becomes http://bit.ly/bg53v4

25. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: Step by step guide to use Twitter Step #5 : The newsfeed. Understand Twitter Vocabulary Hashtag (#): A hashtag before a word create a link that allows you to find, categorize or follow all the tweets using the same hashtag. Retweet (RT): Retweeting is the act of reposting somebody else’s tweet.

26. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: Step by step guide to use Twitter Step #5 : The newsfeed. Understand Twitter Vocabulary @messages: An @ symbol followed by an account name is a link to that account page. @messages can be either a public reply to that account or a mention. Direct Message (DM): You can send through Twitter’s platform a private message to someone who is following you. Just add “d” at the beginning of your tweet followed by the name of the account to reach. (no @)

27. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: Step by step guide to use Twitter Step #5 : Thetimeline. Understand Twitter Vocabulary The message is sent by @charliesheen Name of the campaign. #winning allows to find related messages Link to the dedicated landing page #tigerblood and #tigerbloodintern is the name of the sponsor – here a HR company. General terms describing the tweet core message This tweet has been shared (retweeted) first by NicFhionnlaoich and 100+ other people.

28. How to use Twitter for your business?

29. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: How to use Twitter for your business? Define your goal and your strategy

32. Japanese Earthquake (2M tweets)

34. Research mentions of your competitors’ brands and products.

35. Keep an eye on hot topics and trends.

36. Track your followers’ conversations.

37. Keep up with local discussions.(twittervision.com) Specific programs like “Twitter Alerts” or “Tweetalarm” allows you to create dedicated email alerts for specific mentions like keywords, phrases, hashtags, links…

39. Sony playstation (@Askplaystation)

40. Jet Blue Airways (@jetblue)

41. Peugeot (@Peugeotcare)

42. Dell (@direct2dell)

43. Red Cross (@redcrossPDX)Be careful: if you start offering such service, be prepared to have at least 1 manager dedicated to it.

45. Orders (ex. Pizza Hut)

46. Location information (ex. Kogi Korean BBQ)Many companies are now proposing the same mechanism. Lead generation is often based on free tech support, downloading white papers…

47. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: How to use Twitter for your business? Communication & traffic generation

48. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: How to use Twitter for your business? Consumer’s engagement Create competitions: Answer questions and ask questions yourself: Support a cause: Publish highly relevant content:

49. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: How to use Twitter for your business? Networking Twitter #intro & Twitter #followfriday Tweetup #Event

50. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: How to use Twitter for your business? Control what is published on your corporate Twitter Marc Jacobs’ Tweet: Chrysler’s Tweet: Red Cross’ Tweet: Kenneth Cole’s Tweet:

51. What programs you will need?

52. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: What programs you will need? Organize your Twitter: Hootsuite Alternatives: Seesmic, Tweetdesk, CoTweet

53. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: What programs you will need? Contact Management: Twellow Alternatives: friendorfollow, Twitoria, Wefollow

54. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: What programs you will need? Tracking and metrics: bit.ly Alternatives: Twitalyzer, Twittercounter, Google Analytics

55. Social Media Strategy Fundamentals: Social Media Strategy Fundamentals: What programs you will need? Conversations monitoring: Tweetbeep Alternatives: search.twitter.com, Monitter

56. Conclusions

58. Can you delete a message on Twitter?

59. Can you connect Twitter to other social networks?

60. My company’s domain name is taken, what can I do?

61. How do I know the real number of people reading my tweets?