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Crowd case study Twin Pine

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Working with Twin Pine Casino & Hotel to celebrate 20 years of doing business in California's Wine Country.

Publicada em: Turismo
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Crowd case study Twin Pine

  1. 1. Creative Communications TWIN PINE CASE STUDY
  2. 2. Our Challenge Twin Pine Casino & Hotel offers a special location for wine lovers, being just a short drive from California’s world-famous Napa Valley. The Middletown Rancheria of Pomo Indians have spent 20 years building a casino and hotel out of nothing, making it into the highly successful property it is today. However, Twin Pine wanted to reach out to more people, not just wine lovers who like a spot of poker or pull of the slot machines. Their 20th anniversary presented a great opportunity to showcase all that they had to offer – the rich heritage of their tribe, top-notch table games and slot machines, first-class accommodations, great casual and fine dining options, hundreds of award-winning nearby wineries, and the stunning natural beauty of Northern California. The Pomo Tribe turned to Crowd to solve the problem. Our challenge was to present them in a way that appealed to a wider audience. Our Solution With our partner agency, Turnstile, we created a microsite, TV adverts and social strategy for the campaign. CASE STUDY TWIN PINE Customers can use the fully responsive site to embark on a virtual journey from San Francisco, through the Napa Valley and finally to Twin Pine whatever device they are using. It shows the customer in style just what sights there are to see when visiting. The microsite takes the user on a journey through time as well. We celebrated the history of the Pomo Tribe, talking about their past as much as their present success. The site glides through their heritage, bringing their story to life. As an added bonus for their 20th anniversary celebration, Twin Pine are also offering the chance to win one of four Indian Motorcycles. We’ve turned it into an offer you can’t refuse with sleek visuals and a taster video of a first-person bike ride. The Results Twin Pine’s customers love the site. Twin Pine have been receiving new room bookings from new customers. The campaign runs from September 2014 to December 2014. A full report will be available soon.
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