This presentation gives an introduction to Microsoft's search engine Bing. Presented by Jean-Benoit Van Bunnen from Microsoft Belux during the Reprise Media Thinks Search workshop in Brussels on February 17, 2011.

1. Microsoft and Search Jean-Benoit Van Bunnen Online Business Lead – Microsoft Consumer & Online Belux Think Search Workshop 17thFeb 2011 Reprise Media

3. MSN is #1 portal in EMEA with 150m users

4. WL is #1 IM and email with 130m users

5. Search is an important part of an online ecosystem

6. Gateway to the web

7. Integral to driving other products

8. A massive advertising opportunity

9. MS is relatively new in the search game. Live Search had:

11. Search and the Consumer

12. Online Information Explosion 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 With richer and richer content... 100,000% Growth in Content With more and more links… 40,000% Growth in URLs More and more sites… 2,000% Growth in Sites 100K to 160M sites >26M to 1 Trillion URLs>17 TB to 5PD of Content

13. Users Depending More on Search But satisfaction has not improved People rely heavily on search for daily tasks… …in ever increasing numbers 43.6% Growth in Users March 2009 369 Million March 2008 257 Million % who do this on a typical day …yet satisfaction with search could improve …using search more and more March 2009 1.4% Growth in Visits 27.8 visits per searcher 68% 65% 2005 2008 March 2008 27.5 visits per searcher Sources: Pew Research Center; ComScore; Harris Poll

14. Key needs aren’t being addressed Imprecise Results Refinements Lengthy Tasks 50%of time spent on 5% of sessions 42% Of sessions require refinements 1 in 4 Delivers successful results

15. Opportunity for a decision engine Users Relying More on Search Decision Sessions are Lengthy Q. In the past six months have you used a search engine to help inform your decisions for the following tasks? Length of Sessions by Type 66% of people are using search more frequently to make decisions Complex task and decision sessions could be easier Users need help with tasks and making decisions Sources: Live Search Session Analysis; Microsoft Internal Research conducted by iPos 2008

16. A Faster Way to More Informed Decisions Deliver Great Results A Richer, More Organized Experience Help Accomplishing Key Tasks

17. Bing Demo demo

18. Great Results 1 in 4 queries deliver successful results Sources: Microsoft: Cosmos Heatmap

19. Richer more Organized 42% of sessions need refinement Sources: Microsoft Net Promoter; Cosmos

20. Simplifying Key Tasks 66% of users rely on search for decisions Source: Keynote Systems

22. Better access to authoritative sources from across the web

24. Refinement and anticipation of follow-on queries

25. Easy access to search history

26. Brings you the best of shopping, local, travel and health

27. Powerful decision making tools

28. End-to-end experiences for key decision tasks and decisionsHelps you accomplish key tasks more easily Bing: A faster way to make more informed choices

29. http://searchengineland.com/google-vs-bing-the-fallacy-of-the-superior-search-engine-60928

30. Early results are encouraging AWARENESS & PERCEPTION UNIQUE USERS US MARKET SHARE CONSUMER CONNECTION Super impressed with Bing – MSFT took search from a 2 to an 8 ‘overnight’. From the Twitter Feeds 48% Unaided Awareness 93.4m 11.3% “[Google’s] efforts feel minimal compared with Bing. I really enjoyed using it…” Walt Mossberg 16% 3.3pts 21% Perception: Helps Me Make Better Decisions I’ve been fighting my Google Habit and comparing Bing to Google. Sometimes Bing gets beat, but sometimes Google does, too. Danny Sullivan 71.7m 8.0% Sources: comScore June-October 2009 U.S. Search Engine Rankings Integrated Campaign Evaluation Study

31. Search Alliance Bing technologywillbeused to power search on Yahoo! and Microsoft properties Microsoft adCenterwillbe the platform used for all campaigns. The adCenterwillbedisplayed on Bing and Yahoo!.

32. Sponsored links on Bing 18

33. Bing fr-be 19

34. Bing nl-be 20

35. Buyingon Bing

36. Audience Reachyourpotentialcustomerswhentheysearch for yourproducts Audience in France : 9,2 millions Unique Visitors. 68% are looking for information for an online purchase at least 3 times per month* 77% bought on the Internet during the last six months*. Bing users spend 26% more than the average Web user *. Source: Médiamétrie NetRatings Cible +, Décembre 2009 / *Source : Nielsen Online Q4 2008 Referral Effectiveness Summary

37. Qualified Audience Bing users spend 17% more time on the destination sites that the average French Internet users. Bing users are 54% more likely to convertthan the average French users and 61% more than the Google users. Average time spent on the destination sites, from ... Conversion Rate after clicking on a result from… Source: NNR France, June-August 2009 - for Microsoft

38. A strongvisibility of the sponsored links Part of the users who watched the sponsored links 42% 25% Source : User Centric, Inc., juin 2009 – for Microsoft

40. Resources Bing community blog: http://www.bing.com/community/blogs/search/default.aspx Webmaster page www.bing.com/webmaster Bing demos http://www.discoverbing.com/ http://www.discoverbing.co.uk/ Bing – Yahoo alliance http://www.searchalliance.com/home Adcenter https://adcenter.microsoft.com/ Learning Center, Downloads, adExcellence : http://advertising.microsoft.com

41. Contact me: jeanvb@microsoft.com