3. 79% of smartphone users check facebook
within 15 mins from waking up
... while 62% don’t even wait 15 minutes
4. …need more “engagement” data ?
Smartphone users check Facebook 14
times a day
Average daily mobile time is 30’
5. …still not convinced?
46% check it when shopping
48% at gym
47% when preparing a meal
50% while at a movie
Peak Facebook time is… just before bed
21. New Facebook Newsfeed
Marketing Tips
Publish more visual content
Create image focused ads
Keep your copy short
Focus more on your evangelists
Create more compelling content
Integrate your FB &Pinterest strategies
Influence users to check in
Continue increasing Likes of your Page
28. Facebook Premium ads
The most impactful bundle to distribute your content
5-10x better performance
3X ROI for RHS of homepage* Desktop and mobile
than the rest of Facebook
+
* The source is from a variety of third party studies, including media mix models and various test/control approaches
31. the Key to driving results
Prepare Test Scale
• Setting campaign's • Conduct a low cost test • Implement according to
goals strategy
• Follow test guidelines
• Identify and agree • Incrementally increase
on correct KPIs & • Optimize as needed spend while meeting
Benchmarks targets
• Set the test up
accurately to ensure
proper testing
34. LAUNCH OF SAMSUNG GALAXY S III
Reached 7 million Fans in
just 6 months
Advertising
Reach Block (3 days)
Log out experience (6 days)
Page Post Ads
Sponsored Stories
Mobile Clusters (i-phone users,
handsets 3+ years old)
Mobile Target Block
News Feed mobile
Desktop Premium Ads
10 – point lift in 13 X return on $ 129M in sales
favorability advertising spend attributable to Facebook