Digital Day 2013
One for all, all for one!
The 3 musketeers in the era of convergence

In the era of convergence

Transformers:
“Dark of the
Moon & the 3
musketeers”

Multiscreen is Reality!?
Connected TV is Changing
the Digital & Television Landscape

User behaviour is radically changing
Multiscreen is a fact of life in
digital media use
When
they want it
Where
they want it

Connectivity via mobile phones
increases engagement
EU: 44%
WE:47%
NE:50%
SE:46%
CEE:40%
40% of CEE users own a
smartphone

Media multi-tasking = more active consumers
44%
of CEE users are online
whilst watching TV
EU: 48% WE:58% NE:59% SE:39% CEE:44%
of CEE Internet
users watch TV
online81% EU: 73%
WE:67% NE:81%
SE:65% CEE:81%

Video isn’t just
for TV anymore!

Global Ad Economy has spoken!
US Major Ad Spending, by Media (Billions)
Global Ad Economy

Display
Search
Social
BRANDS ARE TAPPING INTO MULTIDEVICE & CROSS CHANNELS
Mobile

Display SearchSocial Mobile

VIDEO

How do brands & the
advertising market react?
They face challenges when they plan, execute
& optimize across screens

How do brands & the
advertising market react?
-There is more data, than information
-Have to make sense of it so as to utilize it

Imagine managing your brand message
over TV, PCs, laptops, tablets, mobile phones,
even out-of-home
In real time
Imagine you're not
imagining

Even out-of-home ?

Ad partnerships Cross TV &
Online

Unique Value Proposition
©2013 DG Inc. All rights reserved
Open APIs with
automated data feeds
Unified reporting and
analytics
Industry standard
currency for TV and
online
Robust proprietary
online video data and
metrics
Configurable campaign
monitor alerts
Integrate online, offline
& proprietary data
Easy-to-read
reports
Customizable,
dashboard with
multiple visualizations

©2013 Digital Generation Inc. All rights reserved

Something new is on the horizon
Any Spot, Any Screen

7+1 tips to diving into
convergence

1. High Definition Matters
2. Content is King

3. Sharing means Caring

4. Don’t be late to the (3rd) Party

5. Who is & Where is the consumer

6. Don’t Sell Dog Food to Cat People

 Optimize on the Fly
7. Optimize on the fly

This Screen, That Screen,
Just Make Sure it Works

Thank you,
Adda Kirkili
Regional Head of Business Development
Email: addak@thinkdigital.net
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