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Engage Your Audience 
with Interactive Video 
! 
ThingLink is the leading platform for 
creating interactive images and videos for 
web, social, advertising and educational 
channels.
2 
ThingLink for Video is an easy way 
to annotate video content with 
notes and rich media links, allowing 
you to better understand how 
people interact with your videos 
across the web. 
 
 
ℹ Space Shuttle Story
How does ThingLink for Video work? 
ThingLink interactive video contains clickable hotspots which appear for 
the viewer during play giving an option to explore the embedded content 
while pausing the video in the background. 
 
 
ℹ Space Shuttle Story 
3 
Pop-up featuring 
embedded into video 
content 
Clickable hotspot 
in video
What are the benefits of using ThingLink for Video? 
Unlock new 
insights to the 
ROI of video 
advertising 
Convert linear 
storytelling 
multidimensionally 
Allow audience 
to uncover 
additional 
content without 
breaking the flow 
of the video 
through additive 
experience 
! 
Increase 
engagement, 
conversion, and 
traffic back to 
original content 
Unlock new 
monetization 
strategy without 
usage of 
pre-rolls 
" 
 ! $ "
What results can you expect? 
Audience spends 
an average of 
25% 
more time on 
video content 
CTR on call to action 
buttons averaged 
20% 
Compared to display ads - 
it is on average x200 more 
effective
How do we benchmark against competitors? 
wireWax Clikthrough Kiosked Interlude ThingLink 
Images & Video 
tagging 
# # $ # $ 
Tag creation 
from URL 
# # # # $ 
Rich 
customization 
$ $ # $ $ 
Custom apps # # # # $ 
Support for 
third-party player 
$ # # # $ 
API # # $ # $
7 
Customization options 
ThingLink offers a set of tools to customize 
the look and feel of icons, popups, and 
content overlay so you can easily create a 
unique design to match your brand.
ThingLink Apps are a new, innovative way to use your 
videos, link to interesting content and add content specific 
to your site by designing custom tags and overlays to fulfill 
the functionality you need. 
8 
Custom Apps
Examples of Interactive Tags and Pop-ups 
9
10 
Text tag
11 
Link tag
12 
Interactive image 
slideshow tag
13 
Video-in-Video tag
14 
Shoppable video tag
15 
Google Map tag
16 
Soundcloud tag
Alexey Solomatin 
Head of Video at ThingLink 
! 
alexey@thinglink.com 
17 
Ulla Engeström 
CEO at ThingLink 
! 
ulla@thinglink.com 
Sign up for ThingLink Video at 
http://video.thinglink.com 
! 
For additional technical support questions please contact 
support@thinglink.com

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ThingLink for Video

  • 1. Engage Your Audience with Interactive Video ! ThingLink is the leading platform for creating interactive images and videos for web, social, advertising and educational channels.
  • 2. 2 ThingLink for Video is an easy way to annotate video content with notes and rich media links, allowing you to better understand how people interact with your videos across the web.   ℹ Space Shuttle Story
  • 3. How does ThingLink for Video work? ThingLink interactive video contains clickable hotspots which appear for the viewer during play giving an option to explore the embedded content while pausing the video in the background.   ℹ Space Shuttle Story 3 Pop-up featuring embedded into video content Clickable hotspot in video
  • 4. What are the benefits of using ThingLink for Video? Unlock new insights to the ROI of video advertising Convert linear storytelling multidimensionally Allow audience to uncover additional content without breaking the flow of the video through additive experience ! Increase engagement, conversion, and traffic back to original content Unlock new monetization strategy without usage of pre-rolls "  ! $ "
  • 5. What results can you expect? Audience spends an average of 25% more time on video content CTR on call to action buttons averaged 20% Compared to display ads - it is on average x200 more effective
  • 6. How do we benchmark against competitors? wireWax Clikthrough Kiosked Interlude ThingLink Images & Video tagging # # $ # $ Tag creation from URL # # # # $ Rich customization $ $ # $ $ Custom apps # # # # $ Support for third-party player $ # # # $ API # # $ # $
  • 7. 7 Customization options ThingLink offers a set of tools to customize the look and feel of icons, popups, and content overlay so you can easily create a unique design to match your brand.
  • 8. ThingLink Apps are a new, innovative way to use your videos, link to interesting content and add content specific to your site by designing custom tags and overlays to fulfill the functionality you need. 8 Custom Apps
  • 9. Examples of Interactive Tags and Pop-ups 9
  • 12. 12 Interactive image slideshow tag
  • 17. Alexey Solomatin Head of Video at ThingLink ! alexey@thinglink.com 17 Ulla Engeström CEO at ThingLink ! ulla@thinglink.com Sign up for ThingLink Video at http://video.thinglink.com ! For additional technical support questions please contact support@thinglink.com