2. Mc Donald’s
• Mc Donald’s is the world’s leading service
organization with 30,000 restaurants in
more than 100 countries on six
continents.
• Mc Donald’s menu is very diverse
including hamburger, junior chicken, fries,
coffee, etc.
• The main target customer for McDonald’s
includes parents with young children,
young children, business customers, and
teenagers.
4. Travis Scott - Mc Donald’s
• Travis Scott is a famous American
rapper and singer who mention one
of the biggest musical acts and
cultural icons in the world.
• Marketing advertising with Scott
helped Mc Donald’s US sale reach a
10 year high despite Covid.
• Scott’s favourite meal: a Quarter
Pounder with cheese, fries with
barbecue sauce and
Sprite(McKinnon)
• The meal was so popular
McDonald’s ran out of its
ingredients within 8 days after
launch(McKinnon)
5. J Balvin – Mc Donald’s
• J Balvin is currently the third-most
streamed artist in the world on
Spotify with 56 million monthly
listeners(Valinsky)
• He referred to as the “Prince of
Reggaeton” with massive appeal.
• J Balvin Meal: a Big Mac, medium
fries with ketchup and an Oreo
McFlurry.
• Customers who order the meal on
the McDonald’s app will get the
Oreo McFlurry for free(Valinsky)
6. Saweetie – Mc Donald’s
• Platinum Hip Hop artist, Saweetie, is a
food influencer for making food
recommendations om social media.
She is well-known for her unique remix
of Mc Donald’s meal(Harris)
• Saweetie meal: Big Mac, 4 piece
Chicken McNuggets, medium World
Famous fries, a medium Sprite, Tangy
BBQ sauce and “Saweetie’s N Sour”
sauce.
• Fans have many chances to win many
prizes and win a 5-day trip to Las Vegas
to see Saweetie perform by
participating in Saweetie’s meal
program, which attracts a lot
customers(Harris)
7. BTS – Mc Donald’s
• South Korean boy band BTS enjoys insane
popularity around the world.
• BTS meal: chicken McNuggets set, two
sauces, a Coke and fries.
• McDonald’s released a “BTS meal” in 50
countries including South Korea, the US
and India.
• BTS meal has taken McDonald’s outlets by
storm, with more people making
restaurants visits and placing BTS meal
orders.
• Packaging is one of the reasons make the
meal become popular with BTS and
McDonald’s logos with the fandom colour
purple(McDonald-BTS collaboration)
8. Benefits
Double the Exposure
-The partnership between
McDonald’s and famous artists
will help boots social media
impressions as a method of
attracting attention. In a time
when people tend to look at at
phone screens, the social reach
of artists becomes a lot more
valuable.
9. Forcing Customers Onto the App
• McDonald’s has been allowing
customers to order on the My
McDonald’s app. This makes it easier for
customers to see what’s new on the
menu, customizations and method of
getting their orders.
• With new promotional meal McDonald’s
can encourage customers to use the
application. For example, J Balvin,
McFlurry is only free if the customers
makes an in-app purchase. This
generates revenue and widely promotes
the advancement of the app that make
you a regular customer.
10. Charging for Extras
-Almost all celebrity
meals include sauces in
their meals. This could
be a perfect way to
advertise their sauce. As
customers get used to
sauces from famous
meal, they will start to
pay more for the
habit(Beausoleil)
11. Work Cited
Beausoleil, Michael. “How Celebrities Became the Secret to McDonald's Success.” Medium, Marker, 18
Aug. 2021, marker.medium.com/how-celebrities-became-the-secret-to-mcdonalds-recent-success-
46bad68f8ab.
McKinnon, Tricia. “McDonald's Marketing Strategy, Why It's Travis Scott Collab Worked.” Indigo9 Digital
Inc., Indigo9 Digital Inc., 8 Feb. 2022, www.indigo9digital.com/blog/mcdonaldsmarketingstrategy.
Valinsky, Jordan. “McDonald's Teams with Singer J Balvin for Its Newest Celebrity Meal.” CNN, Cable
News Network, 5 Oct. 2020, www.cnn.com/2020/10/05/business/j-balvin-mcdonalds-meal/index.html.
Harris, Raquel "Rocky". “Saweetie Says Her New Partnership with McDonald's Was a 'Match Made in
Heaven'.” Forbes, Forbes Magazine, 10 Dec. 2021,
www.forbes.com/sites/raquelharris/2021/08/12/saweetie-says-her-new-partnership-with-mcdonalds-
was-a-match-made-in-heaven/?sh=7656c1e23eec.
“McDonald's X BTS Collaboration: Unique Ways in Which Fans Are Preserving the Memorabilia.” The
Indian Express, 2 July 2021, indianexpress.com/article/lifestyle/life-style/mcdonalds-x-bts-collaboration-
unique-ways-in-which-fans-are-preserving-the-memorabilia-7385845/.
