1. Theo Toki STAVROU | PORTfolio | JAN 2016

3. Theo Toki
Stavrou
Seventeen years as a Graphic Designer
and Art Director has been an incredible
ride in an ever-changing space. I love it!
Growth, change and challenge – that’s
what I’m looking for in a role.
Who am I? My name is Theo Toki. I’m
a highly motivated problem solver, a
designer who says ‘yes’, a hard worker
with exceptional graphic design skills.
You haven’t got time to hold my hand
and that’s fine. Just give me a task
and I’ll get to work. I believe in pushing
myself to craft something and I’m forever
looking for ways to grow my skills. Got
constructive feedback on my work?
I’ll action it.
I’ve worked with some of the world’s
biggest brands in Fashion, food and
beverage, sport, tourism, FMCG and
manufacturing. I’ve worked on everything
from corporate ID, advertising (print,
online, TV), print collateral, packaging,
POS, exhibitions and web.
Where am I
headed?
No matter the project, I always want to be
able to stand behind my work and say, “I
did that.” I set extremely high standards
for myself and I want to work within an
environment with this same focus on
quality. I want to bring true value to the
team I join, both with my, ‘it can be done’
attitude and my work.
With the runs I’ve put on the board,
I’d like to evolve into a role where I can
mentor and lead an innovative team,
producing high quality, effective work
for clients big and small.
Runs on
the board…
Helped the Footcare insole range
become the largest Insole manufacturer
in Australia and the Southern Hemisphere
through strategically sound design
solutions. Helped grow the product range
from 8 SKUs to over 50.
Complete rebranding of iconic Australian
brand Holeproof. Working closely with
the Pacific Brands marketing team, we
developed a brand mark that delivered a
sense of strength and confidence, while
retaining recognisable elements to ensure
consumers would connect it with the
previous incarnation. I then developed a
complete range of packaging for men’s
underwear and socks.
Refresh of another classic Australian
brand – Explorer socks. I was tasked with
marrying the Holeproof branding with
Explorer, establishing a clear hierarchy
then designing exciting, new packaging
to really deliver the sense of a technically
supreme product on shelf.
Created new branding for Pink Lady
Apples, including the brand mark, style
guidelines and all marketing collateral.
Developed a range of women’s
toiletries, which has been showcased
internationally.
What are my
strengths?
I’m versatile. That means I can produce
great design regardless of the project
type or budget.
Go to Whoa! I can design a project from
brief to design to finished artwork ready
for press.
I know Adobe like the back of my hand.
I’ll get it done through time management
and great organisational skills.
Whether it’s written or verbal, I’m a great
communicator.
Attention to detail – it’s my work, its my
responsibility to make sure it’s right.
Juggling. Not with knives but tasks. I can
multi-task, be pro-active & think laterally.
Meet the brief and them some. The client
brief is the starting point. I work to meet it
then work to expand the opportunity.
I’m happy to work within constraints.
I’ll design within the parameters of
the project briefs, time and budget
constraints.
I believe in the power of teams so
I’m a team player. I’ll help and support
my fellow creatives AND the Account
Managers.
I can build relationships. When clients
trust you, it’s amazing what you can
achieve. I work with them, to understand
their brand, their category and their
objectives to formulate ideas and
solutions that work across all mediums.

4. Employment
2015 – Present
TAG Worldwide (Mondeleˉ z)
Art Director / Senior Designer /
Creative Lead
2013 – 2015
Wellcom Worldwide
Art Director / Senior Designer /
Creative Lead
2011 – 2013
Freelance at Various
agencies & studios including:
• Di Donato
• Amcor Packaging
• Zoo Advertising
• Wellcom
• Promotem
• RLD
2010 – 2011
Buchanan Group
Art Director / Senior Designer
2005 – 2010
Di Marca Brand Performance
Art Director / Senior Designer
2004 – 2005
SYNNEX Australia
Senior Designer / Web Designer
1998 – 2004
Geoffrey Smith and
Associates
Junior - Senior Designer / Web
Designer
KEY
Responsibilities
Concept & development for various print
& packaging projects including design,
finished art through to press checks.
Art Direct other Senior, Mid Weight and
Junior designers on various projects.
Design and development of new TVC
platforms including brand development,
website design and supporting collateral
material.
Design and development of sales tools
Design and Development of Branding
Systems, including, stationery, media kits,
presentation folders, websites and many
more company associated media.
Assisted in creating Brand Strategies and
Brand Guidelines for various clients.
Worked closely with various clients to
conceive new designs.
Design and development of web sites for
various clients as well as enhancement
and upgrade existing sites.
Performed photo retouching, image
manipulation and colour correction of
digital images.
Directed and assisted on a wide variety of
on-site photo shoots for various media.
Met with clients and service bureaus for
consultation of projects.
Executed preliminary stages of the
creation of client proposals, mock
brochures and print advertisements.
Education
2000
Certificate in Web Design 1
Swinburne University of Technology
1997–1998
Associate Diploma in
Art & Design (Graphics)
Royal Melbourne Institute
of Technology (RMIT)
1996
Advanced Certificate in
Printing Technology
Royal Melbourne Institute
of Technology (RMIT)
Referees
References are available on request.
CONTACT ME
Mobile 0401 068 611
Email blaqphoenix@live.com

5. THE UNIVERSITY OF MELBOURNE
Brand Identity redesign of the University
logo & development of marketing material
including a comprehensive brand guidelines.

6. ORIGINAL REDESIGN

7. PINK LADY APPLES
Brand Identity redesign &
development. The new logo is
supported by a comprehensive
Brand Guidelines System to control
the consistent execution of the
brand and marketing material.

8. ORIGINAL REDESIGN

9. HOLEPROOF
Complete rebranding of an iconic
Australian brand, supported by
a comprehensive Branding &
Packaging Guidelines System.

10. ORIGINAL REDESIGN

11. HOLEPROOF EXPLORER
Re-Branding, Label Design &
Pack Development, supported
by a comprehensive Branding &
Packaging Guidelines System.

12. WOODWARD MEAT CO.
Brand Identity Creation and
Product Packaging concepts.

13. WOODWARD MEAT CO.
Internal POS items and External Store Signage.
Chargrilled steak with
spiced red lentil salad
RUMP STEAK RECIPE
EST. 1890
$9.90per kg
RUMP
STEAK
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT.
EST. 1890
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT.
from
OUR FARM
TO YOU
with
NOTHING
IN BETWEEN
EST. 1890
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT.
with over
100YEARS
of
HERITAGE
EST. 1890

14. HR WOODWARD
Brand Identity Creation and Development.
EST. 1890EST. 1890EST. 1890
EST. 1890
EST. 1890

15. CADBURY SNOWBALLS
Brand Design & Package Development:
Aligning new product SNOWBALLS with
existing products in the market.

16. ISKRYSTAL VODKA
Brand Identity Creation.

17. THE LITTLE ELEPHANT CAFE
Brand Design, Package Development,
Website & in shop material.

18. VLADPIVO RUSSIAN BEERS
Brand Design, Bottle Shape Design &
Package Development for the German
beer Oettinger for the Russian market.

19. VLADPIVO RUSSIAN BEERS
Brand Design, Bottle Shape Design &
Package Development for the German
beer Oettinger for the Russian market.

20. O-I : BINTANG PREMIUM EXPORT QUALITY BEER PACKAGING
ConCept investigation : flint Bottle - option 1
O-I : BINTANG PREMIUM EXPORT QUALITY BEER PACKAGING
ConCept investigation : gReen Bottle - option 3
O-I : BINTANG PREMIUM EXPORT QUALITY BEER PACKAGING
ConCept investigation : gReen Bottle - option 1
O-I : BINTANG PREMIUM EXPORT QUALITY BEER PACKAGING
ConCept investigation : flint Bottle - option 4
O-I : BINTANG PREMIUM EXPORT QUALITY BEER PACKAGING
ConCept investigation : gReen Bottle - option 5
O-I : BINTANG PREMIUM EXPORT QUALITY BEER PACKAGING
ConCept investigation : flint Bottle - option 3
O-I : BINTANG PREMIUM EXPORT QUALITY BEER PACKAGING
ConCept investigation : gReen Bottle - option 4
O-I
Bintang Premium Export Quality Beer
Ceramic Print Label Designs.

21. LILY OF THE VALLEY -
WOMENS TOILETRIES
Brand Design, Label Design &
Package Development and rollout.

22. FUSION BRANDS
Poster designs & Illustrations for Future
Brands Mission and Vision Statements.

23. THE UNIVERSITY OF MELBOURNE
Annual Report Cover Illustration

24. Trinity Grammar School
Year Book Cover Illustration

25. LIVING SAFE TOGETHER
Brand Development, System Rollout
& Brand Guidelines.

26. urbanprovedore.com.au
Responsive Interface Design

27. 1 THE GREENER GROCER
Website interface design.
2 BRAND POWER
Website interface design.
3 ALJOH HEALTH BEAUTY
Website interface design.
1
thegreenergrocer.com.au
2
3

28. grilled
chicken legs
INGREDIENTS
• 4 x chicken marylands
• 1 whole lemon
• 1/2 bunch thyme
• 1 teaspoon Vegeta
Chicken Stock
• Sea salt pepper
• Extra virgin olive oil
METHOD
1. Score the chicken legs by slicing 5 or 6 incisions about a centimeter deep.
2. Marinate the chicken legs in a bowl with the Vegeta
Chicken Stock, sea salt, pepper and olive oil.
3. Slice the lemon into rounds, approx. ½ a centimetre thick.
4. Add to the marinating mixture with the thyme.
5. Heat a hot griddle pan (or BBQ!) and sear the legs skin side down
until golden brown, even a little charred if you like them than way!
6. Turn and repeat process until the same result is achieved.
7. Place in a baking dish with the lemon and remaining thyme and
bake at 180 degrees celsius for approx. 24 minutes or until tender.
Serve with some lemon and thyme garnish and eat immediately.
Chris Cranswick-Smith
Emmilou Lounge Tapas Bar
“With Vegeta,your Aussie favourites taste better.”
© Copyright 2011
succulent
lamb roast
INGREDIENTS
• 1 leg of lamb, approx.
1.3kg, boned
• 400g baby spinach
• 100g pine nuts
• 1 bunch of rosemary
• 2 teaspoons of Vegeta
Gourmet Stock
• Butchers twine
• Sea salt pepper
• Extra virgin olive oil
METHOD
1. Firstly ask your butcher to bone out your leg of lamb
so that you can easily roll and stuff it.
2. Brown the pine nuts in a pan and then add the spinach and
saute very quickly until slightly wilted. Allow to cool.
3. Lay the lamb leg out on a chopping board, spread open and season
well with half the Vegeta Gourmet Stock, sea salt pepper.
4. Add the cooled spinach, spreading evenly over the lamb leg.
5. Now pull most of the rosemary leaves off the woody part,
leaving a few leaves on the top of each sprig. Sprinkle the
leaves liberally, even rubbing into the meat at times.
6. Now roll the lamb leg up tightly and bind with some butchers
twine so that it doesn’t open up during cooking.
7. Season the outside of the lamb with the rest of the Vegeta
Gourmet Stock and some more sea salt pepper.
8. Lastly take the reserved rosemary spears and stick into the meat
so as to perfume it further during the cooking process.
9. Place the lamb on a heavy based roasting tray and bake at 180 degrees
celsius and cook for 45-55 minutes for a medium rare to medium result.
10. Rest the lamb leg for 10 - 20 minutes before slicing and serving.
HINT: Resting any meat before serving will allow the meat
to relax thus becoming much more tender
Chris Cranswick-Smith
Emmilou Lounge Tapas Bar
“With Vegeta,your Aussie favourites taste better.”
© Copyright 2011
GREAT CHEFS SHOW YOU HOW
Design and development of New Branded
Advertising Platform including Interface
design for website, recipe booklets / cards
and Storyboard development for TVC.

29. 4
Gate
ETIHAD STADIUM
Design and development of all external
and internal wayfinding signage.

30. LIGHTFORCE
Photoshoot art direction,
image manipulation retouching.
Original Image

31. CARLTON MID TRUCK
Design and development of all
external and internal panel graphics.

32. Mobile 0401 068 611
Email blaqphoenix@live.com