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Social Media Tips - How to Post Effectively and Engage a Wider Audienc eon Facebook .pdf

  1. Social Media Tips How to Post Effectively and Engage a Wider Audience on Facebook WWW.THEORUBY.COM Simplifying the process of building your business online
  2. Learn how to write a post Get more engagement How to grow on Facebook Learn how to analyse posts Key aims: Facebook Social Media Tips
  3. Creating a Facebook Post
  4. Before you start creating content, it's important to understand your audience. Research their interests, preferences, and behaviours to create content that resonates with them. Learn by example and see what the leaders in your industry are doing! Audience
  5. Write down the key thoughts you have about your target audience: Who are they? What age are they? What are they looking for on social media? What does 'interesting' sound like to them? Why: Defining your target audience
  6. Make sure your content is valuable, relevant, and entertaining. This could include educational articles, funny memes, or behind-the-scenes glimpses of your organization. What do your target audience want to see? Content
  7. Write down a few content ideas Case studies Testimonials Tips and tricks Guides Personal Posts What: Creating content that resonates
  8. Posts with visual content tend to get more engagement than text- only posts. Use high-quality images, videos, and infographics to make your posts more eye-catching. You can create these easily in Canva using only the free version. Make sure your branding is consistent across your visuals. Visuals
  9. Make sure that every post has a key action Get in touch Read more Question / Answer Give them something to engage with Action!
  10. Time, Day, Frequency Use a tool that is easy for you to manage Try to plan for the next 2-4 weeks as a minimum Plan around events, offers, seasons, milestones Factor in school holidays and national days Always think about your target audience Days of the week have psychological importance (Excel, Airtable, Word, Trello)
  11. Getting Engagement on Facebook
  12. Consistency is key to building a loyal following. Create a content calendar and post at regular intervals to keep your audience engaged. I use AirTable as a great way to store content ideas and a content calendar! Consistency, Consistency and Consistency!
  13. Hashtags can help increase the visibility of your posts. Use relevant hashtags that are popular among your target audience. If you're not sure which hashtags to use you can use Answer The Public to search your business and pull out some great key phrases. Hashtags
  14. Like, Share, Comment & Reply Ask questions, create polls and posts that require a response Like, Share and comment on related posts Share your posts in related groups with their permission Tag and mention others who have impact Make a list of the most active Facebook groups for your niche Don't spam groups always add value! The power of engagement is underestimated
  15. Activity: Building Engagement Make a list of the facebook groups that your customers use Find out if you can post and how Promotional posts vs informational posts
  16. Growing Your Audience
  17. Spotlight On Podcasts Testimonials Sharing Joint Projects Collaborating with other organizations or influencers can help increase your visibility and attract new followers. You can do this through: The more you engage with others the wider your potential audience. Collaborate
  18. Activity: Growing Your Audience Make a list of potential collaborations What is the benefit for both of you? How would you reach out
  19. THANK YOU Please get in touch if you have any questions 07709 852 364 Subscribe to receive Bitesize Marketing Guides