Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a SEO For Blogging - How to Grow Your Private Practice Through Content
Semelhante a SEO For Blogging - How to Grow Your Private Practice Through Content (20)
Mais de TheoRuby
Mais de TheoRuby (16)
Último
Último (20)
SEO For Blogging - How to Grow Your Private Practice Through Content
- 2. 1) On-Page SEO basics: Title, meta, alt text etc. 2) Live demo - Optimising a piece of content together 3) Top SEO tricks for therapists 4 Questions - Remember to note down any questions for the Q&A section How to Grow Your Private Practice Through Blogging
- 3. Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines such as Bing / Yandex / DuckDuckGo) Email theo@theoruby.com if you have any questions. This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other website builders TOP TIP: Focus on the user experience!! Introduction
- 4. How You Appear on Search
- 5. WordPress SEO Plugins WP plugins make basic SEO simple, fast and effective! Yoast has been known as the No1 SEO plugin for years Rank Math is new but offers a better UX (user experience)
- 7. SEO Title
- 9. Mobile
- 10. Social
- 11. H1 - Heading 1
- 12. Every image on your website should have alt text Alt Text - Alternative Text
- 13. Live Demo
- 14. Blogs can take shape in many formats so find one that feels natural to YOU! Traditional text-based blog - Try starting with pen & paper Video - Zoom / YouTube make it effortless to create video content Audio - Interview or Dialouge using Otter Graphic - Creating a design on Canva can lead to inspiration 1) Tips to help you get creative and find motivation. Top Blogging Tips for Therapists
- 15. 2) Consider putting your blogs into an email automation series Top Blogging Tips for Therapists
- 16. Top Blogging Tips for Therapists 3) Bring your content to life with a graphic from Canva
- 17. Google generally prioritises blog posts of over 600 words Note that top ranking posts are usually 1500-2000* To be seen as "active" it's worth updating your site by editing pages or adding content at least 4 x per year however more is better! Try to link the post to internal and external pages* 4) Try to make your blog at least 600 words Top Blogging Tips for Therapists
- 18. This applies to all efforts to grow your private practice but becoming known for a niche is very powerful! What sets you apart from other counsellors / psychotherapists? ALWAYS think about your audience and the problem / question you are trying to solve! 5) Find your niche and define your USP! Top Blogging Tips for Therapists
- 19. Post on website Share on social media with link back to website Add to directories Add to google business Add to email campaign Share directly with a few key people Anywhere else?? Make this a CHECKLIST for every blog! 6) Share & repurpose your blog for maximum impact Top Blogging Tips for Therapists
- 20. Members Offer £60 for a power-hour and detailed website report £99 for non-members
- 21. THANK YOU Please get in touch if you have any questions www.theoruby.com theo@theoruby.com 07709 852 364 Subscribe to receive marketing guides www.theoruby.com/news Get in touch to discuss your next website marketing campaign