Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines) This is a 3 part series to give you the skills to rank higher on google. Email theo@theoruby.com if you have any questions. This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other builders but with limited success. TOP TIP: Focus on the user experience!!

1. POWER HOUR 7: EASY SEO
RANK HIGHER ON GOOGLE
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2. www.theoruby.com
INTRODUCTION
Search Engine Optimisation (SEO) is a cornerstone of digital marketing
allowing you to be found organically on Google (and other search engines)
This is a 3 part series to give you the skills to rank higher on google. Email
theo@theoruby.com if you have any questions.
This series will feature WordPress websites but the same techniques can
be applied to WIX, Squarespace and other builders but with limited success.
TOP TIP: Focus on the user experience!!

3. CONTENTS
BASIC ON-PAGE SEO
Title, Meta, H1 tags
IMAGE OPTIMISATION
Alt text, File name, Compression,
PAGE SPEED
Page speed insights, Basic Optimisation, Troubleshooting
LINKS
Internal & External Links (Backlinks will come in Part 2)
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4. HOW YOU APPEAR ON SEARCH
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5. WORDPRESS SEO PLUGINS
WP plugins make basic SEO fast, simple and effective!
If you are starting out I would reccomend Yoast SEO
Intermediate users should try Rank Math
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6. TITLE
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7. DESCRIPTION
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8. MOBILE
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9. SOCIAL
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10. H1
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11. IMAGE SIZE
Optimising your image size is crucial
Improves page speed
Only make the image as large as it will be shown on the screen
Compress DSLR, HQ images using bulkresizeimages.com
1200px main image / 600px logo small if unsure
DSLR images 4mb, for web 50kb (80x smaller)
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12. IMAGE FILE NAME
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The file name impacts SEO and helps for your images
to be ranked on Google

13. IMAGE ALT TEXT
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Alt text - Alternative for when the image does not show
Allows google to "see" the image

14. PAGE SPEED
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Page speed is how fast your website loads for the
average user
Mobile is much slower than desktop usually
Google prioritises faster sites
2s on desktop is a good benchmark
Page speed can highlight issues with your site

15. PAGE SPEED
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Google Page Speed Insights

16. PAGE SPEED
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GT Metrix

17. INTERNAL LINKS
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Internal links - Cross linking pages within your website
Examples
Home - Contact
Home - About
Services - Contact
Blogs - Once you start creating blogs you should link
between articles and to relevant pages on your website

18. INTERNAL LINKS
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19. EXTERNAL LINKS
External Links - Linking to trusted websites
Examples
Training material - Hubspot Academy
News Sources - BBC / Guardian
Partner Websites - Jeannie Shapiro
References - SIgnpost your user to relevant
articles
Always use the open in new window option to
keep users on your site!
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20. EXTERNAL LINKS
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21. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
Part 2: Backlinks & Keywords
Friday 5th June 2020
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