Learn lots of useful tips, tools and tactics to get your brand noticed online without spending a penny. You'll take a look at listing your project on Google, building your first website, discovering the power of good reviews and learn how to create content that will keep your audience engaged and coming back for more.

1. WWW.THEORUBY.COM/NEWS
Digital marketing for
growing your business
Boosting Your Brand's Online Presence for Free
Echo Exclusive Content

2. Aim: To learn free and effective ways to promote your business online.
1) Get on the map and get verified reviews
2) Build a basic landing page for free!
3) Creating valuable content
4) Maximising your reach online
5) The power of directories
Introduction

3. 1) Get on the map and get verified reviews

4. 1) Get on the map and get verified reviews
1) Google Maps Result
2) Location & Opening Hours
3) Social Media Channels
4) Products & Services
5) Photo's, Video's & Virtual Tour
6) Reviews
7) Content (Blogs / Updates)

6. 1) Get on the map and get verified reviews
Enterprise Network
Welcome to the Enterprise Network
The Enterprise Network connects and supports small business owners by
providing support & resources to help you achieve your business goals
Live Demo
https://www.google.com/intl/en_uk/business/

7. Google Business
Facebook
LinkedIn (Recommendations)
Trustpilot and industry-specific reviews
Reviews are crucial for all small businesses!
Don't just copy text, get it verified!
1) Get on the map and get verified reviews

8. Don't forget to share your link!
Add it in your email signature
Share it on social media
Give it to satisfied customers
Like and respond to all reviews
If you get a bad review - be polite, professional and try to resolve it
They can change the review later if they wish
1) Get on the map and get verified reviews

9. 1) Get on the map and get verified reviews
Practical Session 20 mins
1) Go to https://www.google.com/intl/en_uk/business/
2) Enter your basic company info
3) Add some images (if you have them)
4) Write a very short summary
5) Add one product or service
Everything can be updated/removed easily and it's not live yet!

10. Title
Quote / Book / Appointment – Direct form to your inbox
Cover image
All your posts and updates
All your reviews!!
About your company
Gallery
Map
Get a 100% free basic website for your business
(£10 per year if you want a professional-looking link)
https://theo-ruby-marketing.business.site/
2) Build a basic landing page for free!

11. Practical Session
1) Pick a theme
2) Edit your basic info
3) Add a photo
4) Share your link in the chat!
2) Build a basic landing page for free!

12. Brand awareness
Generate customers
Attract past customers
Improve SEO
Other aims - create partnerships etc.
Will this content achieve your goals?
What is the value for the audience? SO WHAT??
Define your goals
Ask Yourself
3) Creating valuable content (blogs)

13. Start by doing what you enjoy most!
Output- Facebook / LinkedIn / Instagram / Google
Formats - text / video / audio
What time & financial resources do you have available?
What problem are you solving?... Where is the value?
Next steps... subscribe
Considerations
3) Creating valuable content

14. Blogs
Social media posts
Videos
Podcasts
Training guides
Types of content
3) Creating valuable content
How to guides
Review / VS
Case studies
Templates
Interviews

15. Look for examples of interesting and engaging content
Social Media
News
Blogs
Friends & Family
Look for leaders in your niche
Inspiration
3) Creating valuable content

16. Keep it short and snappy
Read through it twice and cut out the fluff
Use a voice recorder and playback to check for errors - otter.ai is brilliant!
Ask an impartial person to review
Plan ahead and start with 1 piece of content per month
Top Tips
3) Creating valuable content

17. Practical Session
1) List 3 ideas that you would like to write about
- What topics do they cover?
- Where is the value for the reader?
- What would you like the reader to do next?
2) Pick one and write a draft headline and opening paragraph
- Short punchy headline
- First few sentences to explain the news/update/product
"Thursdays training will get your business on Google"
When starting a new business it's important to be found online and google is the easiest
way to get customers to learn about your business. Get listed in under 30 minutes!
3) Creating valuable content

18. Repurposing
1) Create a blog post on Google
2) Share on your social media channels - FB / Ti / LI / IG
3) Add to your Google Business updates
4) Share with friends/partners and networks like Echo
5) Share in other places like Nextdoor / Medium
5) Take highlights/snippets and reshare in the future
4) Maximising your reach online

19. Practical Session
1) Where can you share your blog
2) Do you know any websites that would want to include your blog
3) Which social media channels do you use
4) Can you take a small part of it and share it online
Top Tip: Hootsuite has a free plan so you can schedule posts for the future!
4) Maximising your reach online

20. Your business Name
Short Bio (if available)
Contact Information
Google Website link (if available)
Logo (if available)
Online Directories are a great place to raise your brand awareness
You'll need basic info such as:
5) The power of directories

21. http://www.yelp.co.uk/
http://www.192.co
118information.co.uk
directory.thesun.co.uk
http://touchlocal.com
http://www.yell.com/
5) The power of directories
http://www.thomsonlocal.com
https://www.uksmallbusinessdirectory.co.uk/
http://www.brownbook.net
http://directory.independent.co.uk
http://www.scoot.co.uk
http://www.freeindex.co.uk

22. Practical Session: Top 3 to get you started
1) Nextdoor - Free business listing and local recommendations
https://business.nextdoor.com/en-us/local
2) Scoot - a network of listings so your business goes on 5 directories with 1 form
https://www.scoot.co.uk/
3) Bing Places for Business -1 click sync with google
www.bingplaces.com
Please note: Some directories will call you to offer marketing packages
just say no!
5) The power of directories

23. Useful Resources
Google Business Training - https://www.theoruby.com/ph4-google-business/
Simple design with Canva - https://www.theoruby.com/ph5-canva/
Understanding the power of content - https://www.theoruby.com/ph20-content/
Everything can be found in the Bitesize Marketing Guides
including this presentation
www.theoruby.com/echo-google-101

24. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
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www.theoruby.com/news