Themobiadz Media Kit 2016
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We are exited to launch our first marketing media kit. This media kit explains how we deliver quality to our advertisers.
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Themobiadz Media Kit 2016
- 1. Mobile Performance Catalyst themobiadz2016 ver1.1 1
- 2. Identify & Target RIGHT USER themobiadz2016 ver1.1 2
- 3. Who we are? themobiadz2016 ver1.1 Founded in 2014 Global direct web & mobile traffic Mobile & web performance agency Highly Experienced Management team Amongst Top 10 marketing companies in India 3
- 4. What we do? themobiadz2016 ver1.1 Optimize Performance vs ROI vs Quality Execute campaigns on CPI,CPL,CPS,CPC, CPV,CPM etc. Highly experienced team to ensure best campaign execution Internal fraud traffic handling Target right user to get best performance 360 degree solutions to boost performance 4
- 5. themobiadz2016 ver1.1 App Promotions and branding Performance optimizations Google playstore 5 star reviews (keyword based) to boost your SEO positions Purchase Percentage Level Ups Registration rate Add to Cart Percentage Retention rate LTV ARPU Time on Site/App News Vs Returning Users Tutorial Completed Pattern Detection IP Repeat Rate Virtual Device Info Low Quality Performance 3G Telecom Repeat Scale performance against different parameters 360 degree solutions for advertisers to get performance and rankings Internal fraud traffic analysis on across different parameters 5
- 6. How We Do? themobiadz2016 ver1.1 Traced data of over 300 different apps to target right media source and deliver performance @ Experienced team to have a 24x7 control on traffic quality and performance 6
- 7. Direct Traffic Inventory themobiadz2016 ver1.1 $ $ $ Video Traffic Banner Traffic Interstitial Traffic In App Traffic WAP Traffic Native Ads6 7
- 8. TheMobiAdz Performance Model themobiadz2016 ver1.1 Advertiser Intergration via Platform like appflyers, Adjust, Kochava etc Direct Advertiser/Agencies Traffic Source Direct Development Optimized Traffic Delivery Quality Traffic Supply ListofAuto BlockSources Get top Traffic Request for Specific Campaign Requirement Updat/Create Manual Traffic Source List Campaign Requirement Feedback Share feedback/ Query/ Requirement Block Low Quality Resources Auto Block Bad/ fraud Sources Manual Optimization Media Plan Feedback Top Resources to Start/Optimization API Partner Delivery Engine Demand Manager Campaign Planning Supply Manager Repository Analyze Requirements Identify Traffic Sources Create Media Plan Create/ Update Repository 8
- 10. themobiadz2016 ver1.1 Case Studies Acquire highly active users. Challenge Identify the most relevant audiences within the major metropolitan cities and the young population through our programmatic media buying channels and direct publishers. We achieved more than 30% of users who engage with app including: 3 days retention 30%Average 5 events per user 1% User transactions 7% load money achieved Solution Result 10
- 11. themobiadz2016 ver1.1 Case Studies Increase Song listeners on app Challenge For this, we targeted the young population who are most indulged in music and need quick downloads of latest songs Solution Result We achieved more than 50% of users who engage with app including: 30% 4 days retention ratio 60% Songs played by users 11
- 12. themobiadz2016 ver1.1 Case Studies Acquire new Indian shoppers for Amazon Shopping App on a CPI basis. Challenge Using our predictive algorithm we were able to buy traffic from our publishers and predict their conversion rates. Solution Result We scaled and generated significant volume 30% and above user registered ona pp 02% Purchases from the app 12
- 13. themobiadz2016 ver1.1 Case Studies Acquiring new users with KPI of 2-3% transactions Challenge The right type of traffic was bought and targeted as per the requirement on CPI basis. Solution Result We achieved the following 20% above user retention upto 3 days 02% transaction within the app 13
- 14. themobiadz2016 ver1.1 Case Studies Promote the application on CPI basis with a KPI of 3-4 events per Install and 8-10% paying users Challenge The relevant media buying was done to generate more and more traffic. The campaign was being optimized for targeted gamer’s age between 16-45. Solution Result We achieved the following 30% above retention as it’s a utility App 2-3 events per install as per the bid 14
- 15. themobiadz2016 ver1.1 Case Studies Promote the following app with the KPI of transactions by users Challenge The right type of audience was targeted on various media buying Platforms as mainly young population , both male and female were filtered Solution Result We achieved the following 40% above retention upto 5 days more than 10% transactions within the app 15
- 17. Top Inventory Sources themobiadz2016 ver1.1 TheMobiAdz 17
- 19. themobiadz2016 ver1.1 Thank You Company Address: 604-605 Pearl Best Height-2 , Netaji Shubhash Place, Delhi – 110034, India Contact : 011-45695644 Company Address: Singapore: 105 cecil street, #16-05 Octagon, The Singapore (069534) 19