The bank loans are a significant engine for fulfilling requirements of the EMI, car loan, housing loan, business loans with periodic payment system like Equated Monthly Installment (EMI) option. The researcher analyzed the loan borrower’s satisfaction level towards EMI option in commercial banks and private financial measure the factor influences to loan borrowing by EMI facility in the study area. The present study carried out by the researcher, is an empirical study in nature and this is based on Survey Method. The data required for carrying out the present study were collected by the researcher in two stages. In the first stage, the personal data relating to the sample respondents and specially designed questions for this purpose of the loan. The tools for collecting the primary data were constructed by the researcher. The purposive sampling method adopted for the sample selection. Casual interviews were conducted with 1000 loan borrowers of the commercial banks and private financial companies by EMI options in. This current study covers a period from 2022-23 The study has utilized the tools and techniques like descriptive analysis, central tendancy, correlation analysis in the current research work.

1. Influence of EMI in purchasing
decisions
POTENTIAL RESULTS AND NEED FOR
THE STUDY
ByTeam15:
• AakashRV MBA22001
• PrernaNayak MBA22042
• ThejusVM MBA22060

2. BACKGROUND
OF THE STUDY
• The evolution of installment buying facilitated purchase
and sales in USA during late 20s.
• It created an opportunity for the buyers to make an
advance purchase in times of need (The Literary Digest,
1927).
• In the market of electronics and house appliances, the
installment selling trend has increased the rate of sale. This
is because customers could avail these expensive products
even without having the capacity to make the full payment
at the time of purchase
• The main motive of the study is to investigate whether EMI
has a role in intensifying the degree of impulsive buying
among the consumers.

3. NEED FOR
THE STUDY
• The study is expected to contribute to the
stock of knowledge by analyzing the factors
influencing the purchase decision of the
consumers and their impulsive behavior
through buy now-pay later mechanism or
EMI.

4. OBJECTIVES OF THE STUDY
• The broad objective of the study is to investigate whether EMI has a role in
intensifying the degree of impulsive buying among the consumers.
• The study also examines the respondents’ views whether installment purchase
and credit card facility have increased their standard of living, created
disincentive to savings and benefited the economy.
• The research will also recommend policy measures to implement the buy now-
pay later mechanism in a proper manner to ensure maximum benefit both to the
customers and suppliers leading to an equitable socio-economic outcome.
• To know the consumer perception on the EMI purchasing method.
• To know the consumer behavior towards EMI and how does it influence and
create an impact on it.

5. DATA AND METHODS USED
Quantitative Research method :-
Survey Research :
• Through Online/ Email :Google
form, etc.
Based on Descriptive model
Based on structured questionnaire
which includes MCQ ,close ended
questions.

6. POTENTIAL RESULTS
• https://docs.google.com/forms/d/1
VS9i_hV9RWaTFa7SpsegWneTqPvQ
e1MYrEkfjCdn35U/edit#responses