2. Business Model
“A business model describes
the rationale of how an
organization creates, delivers,
and captures value”
- A. Osterwalder and Y. Pigneur, 2010
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3. Tools of Strategy and Innovation
Business Model Canvas
SWOT
Porter’s Five Forces
Lean Startup
Value Chain
Customer Development
Strategy Maps
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9. Customer Segments
• To be reached and served
• Different types:
• Mass market
• Niche market
• Segmented
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10. Value Propositions
• Solves customer problem, or
• Satisfies a customer need
• Quantitative
• Price
• Speed of service
• Qualitative
• Design
• Customer experience
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11. Channels
• Communicates with and reaches
the customer segments
• 5 distinct phases
• Awareness
• Evaluation
• Purchase
• Delivery
• After sales
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12. Customer Relationships
• Relationships between
a company and its customers
• Different categories:
• Personal assistance
• Self-service
• Automated services
• Co-creation
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13. Revenue Streams
• The cash a company generates
• Transactions from one-time
customer payments
• Recurring from ongoing payments
• Examples: usage fee, subscription fee,
lending/renting/leasing, licensing
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