Fact sheet on the Giva generous giving system developed by the Safety Lab.

1. GIVA FACT SHEET 2014
in partnership with

2. what is GIVA
GIVA is an innovative digital platform that allows Community Chest
vetted NPOs to connect responsible givers directly to individuals in need
– via a real-time feed – enabling customized, one-to-one giving.

3. why GIVA
Digital technology and social media have radically changed the way we relate,
communicate and transact. Increasingly, people ‘curate’ their lives and reputations
online, generating social currency through what they ‘share’. While the for-profit sector
has had to adapt rapidly to customer demand for individualised connection,
transparency, convenience, choice, feedback and instant gratification, the non-profit
and CSI sectors has stagnated.

4. why GIVA
GIVA represents a paradigm shift in the fundraising and donor spheres. It enables NPOs
to be more innovative in harnessing the power of digital technology to grow their
income streams, and allows businesses to democratise CSI by empowering employees to
directly influence the allocation of funds according to their individual preferences.
GIVA is also now officially a World Design Capital 2014 project.

5. how does GIVA work
The GIVA platform allows NPOs to broadcast the professionally assessed needs of
specific individuals within their programs to ‘givers’ (GIVAs). The GIVAs can then donate
to individuals of their choice (with their own money or their company’s CSI budget
allocated to them and converted to ‘GIVAbucks’, the platform currency), on a one-to-
one basis, in the knowledge that they are supporting legitimate needs and making a
transformational difference.
GIVAs receive ongoing updates relating to the individual needs they have given to, so
they can see the impact (positive OR potentially negative) their gives have had. GIVAs
also have the option to share their gives and updates in their social media spaces.

6. what makes GIVA different
For many charitable givers, direct handouts on the street are still the easiest option. But
this type of giving seldom has a long-term positive impact. Companies, on the other
hand, often channel CSI funds to NPOs via once-off donations, with limited ability to
track and measure long-term impact. An efficient mechanism has been absent for both
corporate and individual giving, on a one-to-one basis.
Using innovative digital technology, the GIVA platform bridges the divide between
responsible givers and those in need by enabling individualised connection, real-time
feedback and systematic transparency.

7. how can SDAs benefit from GIVA
GIVA offers SDAs (Social Development Agencies) the ability to grow revenue streams,
respond swiftly to individual needs, track long-term impact, grow their reputations and
build direct relationships with individual donors.
•Additional revenue stream: GIVA has been designed to target new revenue streams
that are complimentary, and not antagonistic, to existing NPO revenue streams.
•Quick response: The immediacy of GIVA in broadcasting individual needs and quickly
matching them with suitable donors enhances the NPOs’ ability to respond to needs in
real-time.
•Marketing tool: GIVA allows NPOs to communicate their work in individual, human
terms, adding a REAL human face to the issues being addressed.

8. how can SDAs benefit from GIVA
• Donor communication: GIVA enables NPOs to communicate with donors in real-
time, through their mobile devices, opening up a direct communication line in form
of instant messages to strengthen relationships.
• Direct assistance: GIVAGurus (young, dynamic students) will be dedicated to the
NPOs to manage the daily/weekly GIVA tasks and add a fresh perspective and energy
to the team

9. how can businesses benefit from GIVA
The potential for branded social media exposure makes the GIVA platform a desirable
conduit for corporate donors. GIVA also offers corporates an effective tool to
democratise their CSI spending.
•Democratising CSI: By being given the freedom to choose where CSI budget is spent,
employees are able to engage more fully in the CSI process, potentially influencing
company giving culture and improving employee satisfaction.
•Two-way value stream: Employees are able to affect change with the help of their
company, which could increase employee loyalty, and therefore employee retention.

10. how can businesses benefit from GIVA
• CSI buys social media exposure: Employees share their gives, branded with the logo
and messaging of the relevant company, on their own social media platforms,
providing the company with credible, ‘word of mouth’ brand exposure paid for by
CSI budget.

11. how can citizens benefit from GIVA
The final phase of the roll-out of the platform will be focused on enabling the general
public to give via the platform. By creating a profile and loading money to the platform,
they can give to those in need.
•Choice: The user has the choice of who, for what, and how much they want to give,
including the ability to customise the feed to their interests (i.e. education, job creation,
etc)
•Transparency: Users know that all needs are vetted, and money flows to audited SDAs
who administer the needs.
•Real-time, instant gratification: After the needs have been fulfilled, users get
immediate feedback by way of photographs that show the change the helped create.

12. how can citizens benefit from GIVA
• Individual connection through digital connectivity: People are use to forming
connections with other people online (social media). They can now learn more about
the person they’re helping and also see the effect that their assistance had.
• Convenience: User can log on to the platform from any mobile device, and give
directly from their online wallet, loaded with ‘GIVAbucks’

13. who is behind GIVA
This groundbreaking initiative is the result of a unique three-way partnership between
The Safety Lab, Y&R and Community Chest.
The Safety Lab is an innovation hub and ‘test center’ focused on safety and security
in the Western Cape. The Lab conceptualises, develops and tests paradigm-shifting
models, drawing on local insight, social innovation and technology. Through
enquiry, experimentation and fieldwork, the Lab challenges existing paradigms,
bringing an independent perspective to complex issues. Technology enablement is
one of the Lab’s areas of focus, and development of GIVA began early in 2013.
From early 2014 until end 2015, the Lab will assist in the further development of
the platform to ensure improved ease-of-use and performance.

14. who is behind GIVA
Y&R is the GIVA platform’s full service, pro-bono agency and the GIVA concept and
IP is jointly owned by Y&R and The Safety Lab. Y&R provides ongoing creative,
marketing and design services, as well as playing an active role in helping The
Safety Lab to secure GIVA-enabling corporate partners.

15. who is behind GIVA
The Community Chest is GIVA’s NPO incubation and implementation partner.
Community Chest has a long and distinguished history of philanthropy and
community development dating back to 1928. Their aim is to address poverty and
facilitate social change by inspiring a nation of active citizens. Through mobilising
support across the nation – and being innovative in harnessing resources and
capabilities – they enable collective impact. GIVA will be incubated within the
Community Chest over the next 18 months to become one of their flagship
fundraising products. This will ensure that all ‘early-adopting’ NPOs adhering to the
participation criteria will have access to the support, auditing and financial
structures required to make GIVA a success.

16. when will GIVA be rolled out
A proof-of-concept closed test was successfully conducted in mid-2013 in collaboration
with Y&R, Dare to Share, Blikkiesdorp 4 Hope and Native.
The first-phase rollout of GIVA is planned for 2014, with 15 Cape Town CBD-based NPOs
earmarked to take part, under the guidance of Community Chest and The Safety Lab.
www.safetylab.co.za

17. Community Chest is looking to the future
and incubating GIVA as one of the innovative offerings to establish a new, additional
revenue stream
NPOs have the ability to help individuals with specific needs quickly, by getting
additional revenue through the platform
The platform promotes individualised connection, transparency, convenience, choice,
feedback and instant gratification –
all current consumer demands
NPOs can connect with givers directly and build
stronger relationships
GIVAFASTFACTS