Online media communication seems to demand a new way of bringing media into are lives – more activity than the traditional arrangement of viewers, spectators and listeners consuming media products such as television programmes, films and radio shows. Online media can be seen as a form of participation that depends on the involvement of the users to make it work – we have new roles to fulfil – not just being an audience, but being a user of media – we are presented with the opportunity to take on new roles – so how are people taking up these opportunities ? For instance, Flickr is a website for sharing photographs, but that doesn’t adequately describe everything that is done within Flickr – take the example of the ‘squared circle’ group in Flickr.
![What do people do within Flickr ? ,[object Object],squared circle group 6, 023 members 75, 458 photos http://www.flickr.com/groups/circle/](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)