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Organisational Creativity –
Marketing & Beyond
Jonathan Obermeister, Managing Partner
1. How to make your organisation
more creative?
2. How to make your organisation
more receptive to creativity?
Alliances
Diversification
Agility
Commitment
Context
Courage
Collaboration
Commitment
Context
Courage
Collaboration
#1 Compartmentalised
#2 Pervasive
#3 Hived off
#4 Dropped in
#5 Crowdsourced
#6 Partnership

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