Change Play Business - Master Class with Nick de Mei: Designing Business Models that Rock

1. TITLE
TITLE
TANGO WITH
DESIGNING
BUSINESS MODELS
DESIGNERS
THAT ROCK!

2. Designing Business Models
that Rock!
@nickdemey

3. Free cars! How is that possible?

5. VS

6. Why.

7. Rudy, Angry Belgian

8. Steak
Friet €2.5

9. It’s not about the
product...

10. . 99% tools
product

11. . 99% tools
product

12. . 99% tools
Service
product

13. . 99% tools
Business Model
. x25 competitive
advantage
Service source: IBM
product

14. Looked at succesful models of other industries?
29%
Yes
No
71%
Source: Board of Innovation, 2010

15. What?

16. Business Models

17. Business Models
More than money transactions

18. Business Models
More than money transactions
Explore alternative distribution options,
pricing tactics, partners, emotions,...

19. How!

20. Visual!

21. Why work with a visual language
Bird

22. Why work with a visual language
Bird
10%
remembers

23. Why work with a visual language
Bird
10%
remembers
65%
remembers

24. Generate ideas!

25. Make ideas tangible?

26. Rationalize & verify?

27. Product vs Business innovation
Product innovation Business innovation
27/04/10

28. Product vs Business innovation
Product innovation Business innovation
27/04/10

29. Product vs Business innovation
Product innovation Business innovation
?
27/04/10

30. - Business Model Blocks -
Consumer

31. - Business Model Blocks -

32. - Transactions -

33. Quirky.com
Example case: “Quirky raised the bar for co-creation
platforms by paying out influencers. Every week 2 new
products are being launched.”
+500 people co-designed 1 new iPad stand*
27/04/10
*quirky.com/products/30-Cloak-iPad-Case

34. 27/04/10

35. The Business Model behind Quirky.com
a co-creation platform + e-shop
Inventors pay $99 to submit their idea to this co-creation platform. After
selection a community of designers will co-design and improve this product.
5
Product idea $99
Exposure
HQ
Inc
Product idea
Quirky.com
initiator
Co-design product
Product
Designer
Inc
Design company
27/04/10
by BoardofInnovation.com
Community pitch your business model visually via this free template

36. The Business Model behind Quirky.com
a co-creation platform + e-shop
Suppliers will set a minimum amount on the pre-sales. If enough people buy
this product, it will be go into production.
5
Product idea $99
Supplier
production only starts
when enough pre-sales
Exposure
HQ
Inc
Product idea
Quirky.com
initiator
Co-design product
5
Money New product
Product
Designer
Inc
Product Buyer
Design company
27/04/10
by BoardofInnovation.com
Community pitch your business model visually via this free template

37. The Business Model behind Quirky.com
a co-creation platform + e-shop
Revenues from the e-shop are shared with the community. 30% of profit goes
to the initiator. 30% will be proportionally divided amongst the influencers.
5
Product idea $99
Supplier
production only starts
when enough pre-sales
Exposure
5
HQ
Inc
30% of profit
Product idea
Quirky.com
initiator
Co-design product
5
Money New product
5
Product
Designer
part of 30% profit
based on contribution
Inc
Product Buyer
5
Design company
part of 30% profit
based on contribution 27/04/10
by BoardofInnovation.com
Community pitch your business model visually via this free template

38. - Sector mapping -

39. - Let’s get to work! -

40. Quest.

41. Quest: Waze

42. Perspective 1
From users perspective
Why would users/drivers pay?

43. Perspective 2
From 3th party perspective
Earn on data?
Remarkable partners?
Not just advertising?

44. Case.

45. Pitch

46. 3 take-aways
download templates at www.boardofinnovation.com

47. 3 take-aways
1. Learn from other industries!
download templates at www.boardofinnovation.com

48. 3 take-aways
1. Learn from other industries!
2. Design your business model
download templates at www.boardofinnovation.com

49. 3 take-aways
1. Learn from other industries!
2. Design your business model
3. Explore alternative routes
download templates at www.boardofinnovation.com

50. Thanks!