Presentation on Public Relations and Social Media on what they are and they work and the keys to effective PR and social media.

1. Understanding
Public Relations &
Social Media
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

2. About Gabriel PR
• A Public Relations & Communications Agency
• In business since 2007
• 7 years of PR & Communications experience
• Targets: Small business, Marketing agencies, Corporate communicators
• The Team: marketing professionals, graphic designers,
copywriters/editors, translators, media relations specialists, PR
coordinators, field agents and account managers
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

3. What is Social Media?
• Not like traditional media--no
gatekeepers
• Not a DIRECT sales tool
• A place to listen, learn and share
information
• A place to communicate WHY you do
what you do instead of WHAT you do.
• A positioning tool
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

4. What is Public Relations?
• Not JUST media relations and getting
media coverage
• Public Relations is the measurement,
management and evaluation of your
communications to cultivate long-term
and mutually beneficial relationships with
your public.
• A function that manages the
relationships that you have with your
public
• Your public are the audiences that
surround you: customers, media,
employees, etc.
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

5. Public Relations Tools
• Media Relations
• Social Media
• Promotions
• Brand Communications
• Corporate Social Responsibility
• Crisis Communications
• Investor Relations
• Multicultural Communications
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

6. Social Media Tools
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

7. Social Media & PR for B2C
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

8. Social Media & PR for B2B
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

9. Social B2C Keys
• Engage with your audiences I.e.
responding to comments, asking
questions, polls, etc.
• Listen to what’s being said:
complaints, praises
• Share information: tips, tricks,
advice, news, best practices
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

10. Social B2B Keys
• Research, research, research!
• Connect with prospects
• Collect business and personal
info
• Find a friend of a friend
• Seek out common interests to
find a reason to connect
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

11. PR for B2C
• Stay connected!
• Monitor
• Communicate
• Evaluate
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

12. PR for B2B
• Research, research, research!
• Networking/social networking
• Media relations
• Reputation management -
always do a good job, you
never know who other people
know
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

13. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

14. Questions
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

15. Contact Us
Sandra Gabriel
Chief Relationship Officer
416.907.2560
Sandra@gabrielpr.ca
Facebook: http://www.facebook.com/TheGabrielPR
Twitter: @cafegabriel
LinkedIn: http://ca.linkedin.com/in/sandragabriel
YouTube: http://www.youtube.com/user/TheCafeGabriel
Scribd: http://www.scribd.com/sandra_gabriel
25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

16. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca