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Insights and marketing automation with Sitecore8
4 november 2014
Thomas Danniau

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Marketing technologylandscape (2011 ~100 companies)

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Marketing technologylandscape (2014 ~950 companies)

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Topics forthissession

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360°customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics forthissession

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360°customer view

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360°customer view -Experience Database (xDB)

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360°customer view –Experience Profile

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360°customer view

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360°customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Topics forthissession

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Experienceanalytics
Dimensions
o+ 30 included
oEasy to extend (ex. Brand, color, category, access type, …)
Segments
oFilters based on rules engine (Persona’s)
Custom reports
oDashboards
oAd hoc

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Order
Add to wishlist
Add to basket
Visit website
Goal
Value
Persona’s
Value
5
100
15
10
ExperienceAnalytics

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Experienceanalytics

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Experienceanalytics

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360°customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Topics forthissession

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Experienceoptimization> Simple test preview
Testing as part of the authoring process
Testing integrated in content editor

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Experienceoptimization> Advanced testing

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Experienceoptimization> Advanced testing

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Optimizationin Sitecore8
Optimize everything
Simple setup for new testers
Advanced testing capabilities
Winners and best match
Test recommendations
Predicted segments
Dashboard of alltests

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360°customer view
Sitecoreexperience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics forthissession

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The PathAnalyzer

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The PathAnalyzer

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The PathAnalyzer

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Value, visit, value/visitfunnel

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PathAnalyzer Capabilities
Map every online experience
Plugged into xDBdata
Experience funnels
Goal, asset, path-oriented maps
Segmentation by goals, conversion
Optimization recommendations (Project Skynet)

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360°customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics forthissession

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Browsingbehavior
Shopping behavior
Engagement level
Geographicdata
Demographicdata
Technology(campaign) Source
Socialinteractions
…
Personalizationof content basedon …
Be Relevant!

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Personalizationof content

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Personalizationof content

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Personalizationof content

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Personalization of content
Test & evaluatescenario’s

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Movie time –Personalization and Segmentation

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360°customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics forthissession

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Manage and capture information on sites outside of your Sitecore sites
Use the Sitecore Page Editor (now called the Experience Editor) to:
Perform A/B testing
Connect with goals, events and campaigns
Add personalization
Capture ‘external’ behavior into the Sitecore Experience Database
Federated Experience Manager (FXM)

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Federated Experience Manager (FXM)

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Q&A
#REFSitecore
@danniau