Tamara Mendelsohn, Director of Marketing at Eventbrite, presents at #RLTM Realtime NY 11 on June 6th.

1. @realtimereportTheRealtimeReport.com

3. 3

4. What is Eventbrite? 4

5. Traffic sources in January 2008 5

6. Publish events to Facebook in one step 6

7. Traffic sources in May 2011 7

8. Sharing drives ticket sales 8

9. One attendee : 130 friends 9

10. One attendee’s Potential Reach 16,900 friends One attendee’s potential reach: 16,900 friends 10

11. We think about when and where we share 11

12. Post-purchase 12

13. We facilitate a natural behavior 13

14. The social commerce virtuous cycle 14

16. Over 1,000 Eventbrite events shared on Twitter a day

17. Over 400 Invite Friends emails a day- Over 500 LinkedIn shares a day - Enabling event organizers to reach more people and sell more tickets 15

18. When one person shares an Eventbrite event on Facebook with their friends, it yields on average… 16

19. When one person shares an Eventbrite event on Facebook with their friends, it yields on average… $2.52 in ticket sales 17

20. When one person shares an Eventbrite event on Facebook with their friends, it yields on average… $2.52 in ticket sales 11 event page visits 18

21. Dollars per share by platform Facebook: $2.52 Invite friends email app: $2.34 LinkedIn: $0.90 Twitter: $0.43

22. 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase. 20

23. 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase. The motivation to share is higher once the purchase is made. 21

24. A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share. 22

25. A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share. A post-purchase share is more impactful. 23

26. Networking events had the highest share rate, followed by business events and conference/seminars. 24

27. Shares for music events are the most valuable, at over $12 per share. Next most valuable are shared for fundraisers, social events, and food and wine events. Though people are more likely to share business-related events, shares for social events drive the most sales. 25

28. Sharing by event type Ticket sales per share Event type 26

30. Thank you! tamara@eventbrite.com @tmendelsohn 28