Laura Fitton, CEO of oneforty.com, presents the opening keynote at #RLTM Realtime NY 11 on June 6th.

1. Social Business… Starting with Twitter

4. Founder/CEO oneforty.com

5. How Did THAT Happen??!!

8. “Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes

9. So Twitter… What’s the Big Deal?

11. Global Sensing and Signaling Network

15. The Message is the Influencer.

17. Any to Many

19. Only connect! - E.M. Forster

22. People with more connections have more options

24. What does it Do?

25. Top Reasons Consumers Follow Brands Updates on future products (#1: 38%) Stay informed about company activities Discounts and promotions Updates on upcoming sales Samples/coupons Fun/entertainment Exclusive content Learn more about the company Show others my support for the company Share ideas/provide feedback (#10: 20%) CoTweet ExactTarget 2010

26. “Just for PR & Marketing, Right?” Marketing Advertising PR/word of mouth Social CRM Sales Contests & offers News & trends Customer Service Brand Monitoring SEO & Traffic Promote events Create & share content Build community Earn social capital Networking

27. Everything Email Touches, Social Will Decentralized teams Employee support Mentoring Problem-solving Purely social Knowledge management Sourcing solutions Events backchannel Research Collaboration Innovation Recruiting Best practices Project status

28. Influence (was) Attract attention to yourself

29. Influence (is) Provide attention & value to others

30. How Does it Work?

31. Listen.Learn.Care.Serve.

32. SMM Survey http://bit.ly/bestsmmtools

33. SMM Survey

34. Listen.

35. Learn. Act on what you’re hearing Shine a light on others’ ideas Innovate Measure and notice what’s working Apologize when you screw up Encourage your team to explore and take risks Try new stuff. Repeat. 35

36. Care. Your Mother Taught You How To Tweet Dress nicely Background & avatar Introduce yourself Complete profile, link on your site Be a good conversationalist Listen. Respond. Be relevant. Be useful.

37. Care. Manage Customer Relationships Get involved where customers already are Build relationships and keep in touch throughout the Customer Lifecycle -- save searches, track deals, manage contacts & projects TIP: Try a Social CRM tool with many different integrations 37

38. Serve. Create great content Twitter streams, Facebook pages, blogs, ebooks, white papers & webinars Cover things your prospective customer cares about and needs to know. Tool tip: Try Disqus for blog comments: encourage social sharing engage prospects organize email addresses 38

39. Serve. Curate great content Be a one-stop-shop for everything customers need “Do what you do best and link to the rest!” -@jeffjarvis Resist “NIH” (not invented here) don’t try to generate all the content yourself http://14t.me/curatecontent

40. Myths/What NOT to do.

41. We Need More Followers! Clickthrus? Fans? Friends? Traffic? Klout? Influentials? SOMETHINGS? Right?Don’t we? Hello?

42. You Need Business Objectives. Then, measure what you’re actually trying to do.

43. We Need Social Campaigns! not so much. Invest in Socialliteracy.

44. The ROI is Unproven! +

45. The ROI is THERE Track conversions from social media Build and track relationships and leads Track converstions with in-page analytics Retain customers and create fans Save costs - customer support, lead generation

46. Right tasks. Right tools.

47. Learn More…

48. Learn More…

49. Confused? 1000+ how-to guides http://oneforty.com/i/toolkits Add YOUR company’s story

50. Toolkits…

54. http://bit.ly/socbasebeta

56. Customizable workflow management

57. Brings order and expertise immediately

58. Company wide scale and collaboration55

59. Thanks! http://bit.ly/socbasebeta