What's the best way to get to know your customer? Traditional marketing uses database-driven information such as demographics, psychographics, or purchase history to track and monitor prospect and customer behavior. But today, marketers can tap into signals that will let you connect with customers in far more relevant ways. Find out why realtime marketing really does represent a big shift in how brands connect with customers. What are the different types of contextual relationships you can create? What technologies do you need in your realtime marketing toolbox? And what are the characteristics that all realtime brands have in common?

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From Digital Marketing
to Realtime Marketing
Tonia Ries
Modern Media
September 24, 2014

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Hello.
Tonia Ries | @tonia_ries
Founder, CEO, Modern Media
Founder, Editor, The Realtime Report
Host, Realtime Marketing Lab, October 14, NYC

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What’s the best way to get to know your customer?
Content Marketing
Lead Nurture
CRM Integration
Social Media Presence
Demographics
Psychographics
Buyer Personas
Likes and Follows
This?
Extra credit reading:
http://www.socialmediaexplorer.com/digital-
marketing/the-death-of-the-sales-funnel-as-we-know-it/

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What’s the best way to get to know your customer?
Or this? Tellagence Discover Demo

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Realtime Marketing Is Not About Speed.
It’s About Context.
Shared Conversations
Shared Connections
Shared Experiences
Shared Events
Relationships
Engagement
Commitment

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Realtime Context:
Conversations

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Realtime Context:
Shared Connections

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Realtime Context:
Shared Experiences
La Redoute Realtime Weather Billboard

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Realtime Context:
Shared Events

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Realtime Marketing
The Business Use Cases
 Amplification
 Customer Service
 Promotions
 Positioning
 Product Development

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Realtime Marketing
The Business Use Cases
 Amplification
 Customer Service
 Promotions
 Positioning
 Product Development

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The Realtime Marketing Toolbox
1. Listening and analytics tools
2. Content management, curation, and realtime streaming
3. Management and distribution
4. Engagement platforms

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Realtime Brands …
Talk like real people.

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Realtime Brands …
Think like a platform. Branderati platform demo

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Realtime Brands …
Hand over the keys.

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Realtime Brands …
Practice, Practice, Practice.

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Realtime Brands …
Remember that it works both
ways. The Naked Air Berlin Guy

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A little bit more about me.
Tonia Ries | @tonia_ries | tonia@modernmedia.co
Founder, CEO, Modern Media
Founder, Editor, The Realtime Report
Host, Realtime Marketing Lab, October 14, NYC
Female
Age 35-50
College-educated
Good credit score
Zip code 11954
This?

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A little bit more about me.
Or This?

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Thank you.
Tonia Ries
Founder, CEO, Modern Media
Founder, Editor, The Realtime Report
Host, Realtime Marketing Lab, October 14, NYC
@tonia_ries
tonia@modernmedia.co
631.668.2697