Mais conteúdo relacionado Semelhante a How to Attract the Choice Rider - pt 2 of "A Market Focused Paradigm for Public Transit" (20) Mais de Alan Hoffman (19) How to Attract the Choice Rider - pt 2 of "A Market Focused Paradigm for Public Transit"1. 1A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
A Market-Focused Paradigm
for Public Transit
THE MISSION GROUP
Part 2—How to Attract the Choice Rider
Alan Hoffman ▪ San Diego, California ▪ (619) 232-1776 ▪ info@missionconsult.com
© 2013 by The Mission Group. All Rights Reserved.
PART
2www.missionconsult.com
2. Market research across US cities
(and internationally) points to three
primary planning variables that will
determine whether or not someone
would choose to use transit.
4. 4A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
1/6 will
never use
transit
SAN DIEGO
5. 5A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
1/6 will
never use
transit
1/6
strongly
prefer
transit
SAN DIEGO
6. 6A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
SAN DIEGO
7. 7A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
ATLANTA
SAN DIEGO
8. 8A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
ATLANTA
SAN DIEGO
9. 9A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
ATLANTA
SAN DIEGO
10. 10A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
“Get me
from point A
to point B…”
A B
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
ATLANTA
SAN DIEGO
11. 11A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
“… quickly
and don’t
make me
wait…”
NEXT VEHICLE:
< 10 minutes
“Get me
from point A
to point B…”
A B
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
ATLANTA
SAN DIEGO
12. 12A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
“… quickly
and don’t
make me
wait…”
NEXT VEHICLE:
< 10 minutes
“Get me
from point A
to point B…”
A B
“…and I
want to feel
good about
it.”
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
ATLANTA
SAN DIEGO
13. 13A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
“… quickly
and don’t
make me
wait…”
NEXT VEHICLE:
< 10 minutes
“Get me
from point A
to point B…”
A B
“…and I
want to feel
good about
it.”
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
Network
Structure
(Connectivity)
ATLANTA
SAN DIEGO
14. 14A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
“… quickly
and don’t
make me
wait…”
NEXT VEHICLE:
< 10 minutes
“Get me
from point A
to point B…”
A B
“…and I
want to feel
good about
it.”
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
Network
Structure
(Connectivity)
System
Performance
(Time)
ATLANTA
SAN DIEGO
15. 15A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Findings from Market Research
“… quickly
and don’t
make me
wait…”
NEXT VEHICLE:
< 10 minutes
“Get me
from point A
to point B…”
A B
“…and I
want to feel
good about
it.”
1/6 will
never use
transit
1/6
strongly
prefer
transit
2/3 will use transit
if and when it
meets their needs:
Network
Structure
(Connectivity)
System
Performance
(Time)
Customer
Experience
ATLANTA
SAN DIEGO
16. 16A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Building Effective Transit
Connect
More Places
Together
More
Directly ASAP
Connect
More Places
Together
More
Directly ASAP
If transit can be not merely convenient or useful, but indispensable,
it can shape how a city grows and add to quality of life.
“… quickly
and don’t
make me
wait…”
NEXT VEHICLE:
< 10 minutes
“Get me
from point A
to point B…”
A B
“…and I
want to feel
good about
it.”
Network
Structure
(Connectivity)
System
Performance
(Time)
Customer
Experience
17. 17A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Building Effective Transit
Connect
More Places
Together
More
Directly ASAP
Connect
More Places
Together
More
Directly ASAP
Make Those
Connections
Faster
than Driving
Make Those
Connections
Faster
than Driving
Make Those
Connections
More
Frequent
Make Those
Connections
More
Frequent
If transit can be not merely convenient or useful, but indispensable,
it can shape how a city grows and add to quality of life.
“… quickly
and don’t
make me
wait…”
NEXT VEHICLE:
< 10 minutes
“Get me
from point A
to point B…”
A B
“…and I
want to feel
good about
it.”
Network
Structure
(Connectivity)
System
Performance
(Time)
Customer
Experience
18. 18A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
Building Effective Transit
Connect
More Places
Together
More
Directly ASAP
Connect
More Places
Together
More
Directly ASAP
Make Those
Connections
Faster
than Driving
Make Those
Connections
Faster
than Driving
Make Those
Connections
More
Frequent
Make Those
Connections
More
Frequent
Make Transit
Infrastructure
the Center
of Civic Life
Make Transit
Infrastructure
the Center
of Civic Life
If transit can be not merely convenient or useful, but indispensable,
it can shape how a city grows and add to quality of life.
“… quickly
and don’t
make me
wait…”
NEXT VEHICLE:
< 10 minutes
“Get me
from point A
to point B…”
A B
“…and I
want to feel
good about
it.”
Network
Structure
(Connectivity)
System
Performance
(Time)
Customer
Experience
19. 19A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
In the next three parts of this
presentation, we’ll look at
and how to use this knowledge
to improve our transit systems.
Network
Structure
(Connectivity)
System
Performance
(Time)
Customer
Experience
20. 20A Market-Focused Paradigm for Public Transit, pt. 2: How to Attract the Choice Market© 1998-2013 by The Mission Group. All rights reserved.
THE MISSION GROUP
3725 Talbot Street, Suite E • San Diego, California 92106 USA
+1 (619) 232-1776 • info@missionconsult.com
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Planning
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& Ridership
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Generation
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& Strategies
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Proposals
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and
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and Seminars
We’re the transit market experts.